Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headings.
Visitors to your site just read 20% of the material you write.
People only read the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you should hire a copywriter.
However then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, gain more exposure, draw in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, though, and they’ll avoid doing business with a company that doesn’t have clean and professional copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They only learn what works after they go through some experimentation, gain some real information around where customers are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they do not know what works, how can they help you make more sales?
All you need are:
Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, reliable, and constant “power” words that harness powerful, mental and psychological triggers that direct individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wants to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of just how crucial material marketing has actually ended up being when you require to offer anything online.
Many people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That suggests you value your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it hurts. Slowly, they keep in mind why they require to change, act, or just make a various choice.
And after that, you’re their best friend. You use them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and buy. However the truth is that copywriting has to do with trading something far more important.
Something that’s almost a scarce resource.
With a lot of solutions, offers, services, chances, and items, the only possible way for your prospects and readers to trust you, purchase from you, and remain devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful was part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose terrific copy.”.
Other than that whenever you try, your words fail to encourage anybody to purchase– except maybe your mommy and a couple of devoted buddies.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Consider another idea in marketing that relies on tactical placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and seamless way, your prospects won’t even understand they’re being persuaded.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how lies in helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that right.
If this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might appear similar because Jim Edwards dealt with both– but that need to simply show how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to convincing people– and, frequently, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to develop persuasion with time. Some examples in the book include:.
The “Love me. Your words must generate very strong emotions from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince customers to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients utilize to explain what they want to buy (page 104).
8 specific places online that will reveal you the exact triggers inspiring your possible customers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves hints. This area exposes solutions and design templates for emails, ads, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, ads, and sales letters? And the finest method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.
However you can likewise use the feedback to plug into a few proven methods for enhancing your emails, sales, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a special promise. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you want on your side when you’re prepared to get even more extensive with discovering copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I know for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?