Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headings.
Visitors to your site just read 20% of the content you write.
Individuals only read the very first 2 words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you must hire a copywriter.
However then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, however, and they’ll prevent working with a company that does not have clean and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some experimentation, get some real information around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they don’t know what works, how can they help you make more sales?
All you require are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Specific, reputable, and consistent “power” words that harness powerful, psychological and psychological triggers that guide people to purchase your products and services.
Which’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wishes to generate income using ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to motivating people to buy. When you require to offer anything online, it’s also a clear acknowledgement of just how crucial material marketing has actually become.
The majority of people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting secrets comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix a problem to absolutely gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think about it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they require to change, take action, or simply make a different choice.
And then, you’re their best friend. You use them a solution that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. But the reality is that copywriting has to do with trading something far more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With so many services, deals, opportunities, items, and services, the only possible way for your readers and prospects to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “write fantastic copy.”.
Except that each time you attempt, your words fail to persuade anyone to buy– except maybe your mama and a few faithful friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Consider another idea in marketing that relies on strategic positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to act in such a natural and smooth method, your prospects won’t even understand they’re being encouraged.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of proficiency depends on assisting entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct action marketing firm.
He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online because he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple offers for his own products and those of others utilizing sales letters that have produced him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the best guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can conserve you an enormous quantity of time. It’s the ideal option to keeping an in-house copywriter or creating copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that must just show how effective his ability as a copy developer genuinely is, they may seem similar.
The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are numerous “secrets” to convincing people– and, typically, you have to utilize a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to build persuasion gradually. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the middle!” method. Your words need to generate extremely strong feelings from individuals and require them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage clients to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).
8 particular locations online that will show you the specific triggers motivating your prospective consumers and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of details Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not simply that terrific copywriting leaves clues. It’s that fantastic copy can always be plugged in and “developed” using solutions– and these work no matter what you sell. This section reveals solutions and design templates for ads, e-mails, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through advertisements, sales, and emails letters? And the finest way to do that through copywriting is to use four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can use information to direct your decisions.
However you can also use the feedback to plug into a couple of tested approaches for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct guarantee. If you don’t like it, you can request a refund and you do not need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the ideal stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you desire in your corner when you’re ready to get even more extensive with discovering copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I understand for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?