Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your site just read 20% of the material you write.
People only read the very first 2 words on a line– usually, they miss the third word.
It’s numbers like this that make you believe you should employ a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid doing business with a company that does not have expert and clean copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re investing the most time, and refine the copy based on the outcomes.
If they don’t know what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness effective, psychological and psychological triggers that assist individuals to buy your services and products.
And that’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to encouraging people to buy, it’s a testament to the power of words. It’s also a clear recognition of just how important content marketing has actually ended up being when you require to sell anything online.
Most people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That implies you worth your potential customers’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a consumer from being unaware about how to resolve a problem to completely gung-ho about your option.
However, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst opponent all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Gradually, they remember why they need to change, act, or merely make a various decision.
And after that, you’re their buddy. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, numerous business owners will tell you that what they desire is for quality causes open their wallets and purchase. But the truth is that copywriting has to do with trading something even more important.
Something that’s almost a scarce resource.
With numerous services, deals, items, services, and chances, the only possible way for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking gorgeous was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Make more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose fantastic copy.”.
Except that every time you try, your words fail to persuade anyone to purchase– except maybe your mommy and a couple of devoted good friends.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote again.
Think about another idea in marketing that depends on tactical positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and smooth way, your prospects will not even realize they’re being convinced.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he understands his lane or location of proficiency depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online since he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right guy to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can conserve you an enormous amount of time. It’s the best alternative to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They might seem similar because Jim Edwards dealt with both– however that must just demonstrate how powerful his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to personalize, modify, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing individuals– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” method. Your words must generate very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they want to purchase (page 104).
8 particular places online that will reveal you the specific triggers encouraging your prospective consumers and getting them to invest their cash. You can use this to position your own item, service, coaching, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of frustrating reading about the large amount of information Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not simply that great copywriting leaves hints. It’s that great copy can always be plugged in and “built” using solutions– and these work no matter what you offer. This section reveals formulas and design templates for sales, emails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, ads, and e-mails letters? And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
You can also use the feedback to plug into a few tested techniques for enhancing your emails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you a distinct promise. If you don’t like it, you can ask for a refund and you don’t have to send out the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re prepared to get back at more extensive with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?