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Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headings.

Visitors to your website just read 20% of the content you compose.

People only read the very first two words on a line– generally, they miss out on the third word.

It’s numbers like this that make you believe you ought to hire a copywriter.

But then you learn more about the costs of working with a copywriter to get more clicks:

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Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, gain more exposure, attract more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is great sales copy” (lies).

75% of visitors to a site take note of the overall quality of the copy, however, and they’ll prevent working with a company that does not have professional and clean copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter understands what works. They just discover what works after they go through some trial and error, get some real data around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.

If they do not know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Specific, trustworthy, and consistent “power” words that harness effective, emotional and mental triggers that assist people to purchase your services and items.

Which’s exactly what Copywriting Secrets, a powerful and essential book for anyone who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can use Copywriting Secrets.

When it comes to inspiring people to purchase, it’s a testament to the power of words. When you require to offer anything online, it’s also a clear recognition of simply how important content marketing has ended up being.

Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to give them access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting tricks comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve a problem to completely gung-ho about your solution.

However, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst opponent all on one page.

Think about it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A websites,

… you start off describing your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very unpleasant mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they require to change, act, or simply make a different choice.

And then, you’re their best friend. You use them a solution that in fact works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they want is for quality results in open their wallets and buy. But the reality is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With numerous solutions, offers, items, opportunities, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and stay devoted to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking gorgeous belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write great copy.”.

Except that every time you attempt, your words fail to convince anyone to purchase– other than possibly your mom and a few faithful pals.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote once again.

Think about another concept in marketing that relies on strategic positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and smooth method, your prospects will not even recognize they’re being persuaded.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of expertise lies in assisting entrepreneurs make profits from funnel building.

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Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He devotes numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been operating online because he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released numerous deals for his own products and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the ideal man to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your customers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can conserve you a huge quantity of time. It’s the perfect option to keeping an in-house copywriter or developing copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

Because Jim Edwards worked on both– but that need to simply demonstrate how effective his capability as a copy creator truly is, they may seem similar.

The Copywriting Secrets book, on the other hand, will provide you everything you require to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are many “secrets” to persuading people– and, typically, you need to employ a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

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These insights and secrets interact so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words need to generate very strong emotions from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade consumers to purchase choice, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words customers utilize to explain what they want to purchase (page 104).

8 specific locations online that will show you the exact triggers motivating your possible clients and getting them to invest their cash. You can utilize this to position your own item, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards crams in a simple book.

I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that terrific copywriting leaves ideas. This area reveals formulas and templates for ads, sales, and emails letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, ads, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use four standard sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to direct your choices.

However you can also utilize the feedback to plug into a couple of proven techniques for improving your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim also makes you a distinct guarantee. If you don’t like it, you can request a refund and you don’t need to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will inspire your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more thorough with learning copywriting tricks for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every method in Copywriting Secrets.

What I know for sure, however, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

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