Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site just read 20% of the material you write.
People only read the very first 2 words on a line– typically, they miss the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you discover about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more exposure, draw in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid working with a company that doesn’t have professional and clean copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter understands what works. They just find out what works after they go through some trial and error, gain some real data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
If they don’t understand what works, how can they help you make more sales?
All you require are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.
Specific, trusted, and consistent “power” words that harness powerful, psychological and psychological triggers that direct people to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
It’s a testimony to the power of words when it concerns motivating people to purchase. It’s also a clear recognition of simply how important material marketing has ended up being when you need to offer anything online.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a consumer from being uninformed about how to solve a problem to completely gung-ho about your option.
But, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.
Think of it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.
Utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, act, or merely make a different decision.
And then, you’re their buddy. You provide them an option that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality leads to open their wallets and buy. However the fact is that copywriting has to do with trading something much more important.
Something that’s nearly a limited resource.
And that’s attention.
With numerous services, offers, opportunities, services, and items, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning belonged to copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose great copy.”.
Except that every time you attempt, your words stop working to convince anybody to buy– other than perhaps your mommy and a few faithful pals.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this noise familiar?
If not, read that quote again.
Think of another concept in marketing that relies on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a seamless and natural method, your potential customers won’t even understand they’re being encouraged.
Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or location of knowledge lies in helping business owners make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He devotes numerous hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online considering that he initially started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched multiple deals for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I want to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your deal to produce high-converting copy for your funnels, ads, blogs, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the ideal option to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They may appear comparable since Jim Edwards worked on both– but that should just demonstrate how effective his capability as a copy creator genuinely is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, frequently, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion with time. Some examples in the book include:.
The “Love me. Your words should elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to buy decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to describe what they wish to buy (page 104).
8 particular places online that will show you the precise triggers motivating your prospective clients and getting them to invest their cash. You can use this to place your own product, service, coaching, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves ideas. This area reveals formulas and templates for e-mails, sales, and advertisements letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, advertisements, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to guide your decisions.
However you can likewise utilize the feedback to plug into a couple of tested approaches for enhancing your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim also makes you a distinct guarantee. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the ideal stories that will encourage your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more in-depth with discovering copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?