Russell Brunson Potat

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headings.

Visitors to your site only checked out 20% of the content you write.

Individuals just read the first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

But then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson Potat

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).

75% of visitors to a website take note of the total quality of the copy, though, and they’ll avoid doing business with a business that does not have expert and tidy copy.

Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter understands what works. They only learn what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.

Particular, dependable, and consistent “power” words that harness powerful, psychological and emotional triggers that guide individuals to buy your services and products.

And that’s exactly what Copywriting Secrets, a essential and effective book for anyone who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everybody can use Copywriting Secrets.

When it comes to inspiring people to buy, it’s a testimony to the power of words. When you require to sell anything online, it’s also a clear acknowledgement of simply how crucial content marketing has actually become.

The majority of people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to provide access to your offer as plainly and tactically as possible.

Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to solve a problem to totally gung-ho about your solution.

But, in my experience, copywriting is easier: It’s like being someone’s buddy and their worst opponent all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a very undesirable mirror.

Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, act, or merely make a various decision.

And then, you’re their best friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they want is for quality causes open their wallets and purchase. But the reality is that copywriting is about trading something much more important.

Something that’s practically a scarce resource.

Which’s attention.

With numerous solutions, offers, services, chances, and items, the only possible way for your prospects and readers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking lovely was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose excellent copy.”.

Other than that whenever you try, your words fail to convince anyone to buy– except perhaps your mother and a couple of loyal buddies.

But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this noise familiar?

If not, read that quote once again.

Think of another idea in marketing that counts on tactical positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a smooth and natural way, your potential customers will not even recognize they’re being encouraged.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he understands his lane or location of proficiency depends on assisting business owners make make money from funnel building.

Russell Brunson Potat

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.

He’s the founder and owner of a direct action marketing firm.

He devotes numerous hours every year to training one-on-one company owner in the Funnel Scripts community.

He’s a very popular author who has been running online considering that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several offers for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the ideal person to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.

Which can save you a massive amount of time. It’s the perfect alternative to developing or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– but that need to simply show how effective his ability as a copy developer really is, they might appear similar.

The Copywriting Secrets book, on the other hand, will provide you everything you need to personalize, modify, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, frequently, you have to utilize a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Potat

These tricks and insights work together so you can utilize the formulas to construct persuasion over time. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no money in the middle!” technique. Your words need to elicit very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly persuade customers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words customers use to describe what they want to buy (page 104).

8 particular locations online that will reveal you the precise triggers inspiring your prospective consumers and getting them to invest their cash. You can utilize this to place your own product, service, training, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that develop a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the large quantity of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves hints. It’s that terrific copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This area reveals formulas and templates for advertisements, e-mails, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through e-mails, ads, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to use four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately finding out the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the quantity of tweaking and refining you do.

However you can likewise use the feedback to plug into a couple of proven approaches for enhancing your e-mails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Nevertheless, Jim also makes you a distinct pledge. If you don’t like it, you can request for a refund and you don’t have to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more extensive with finding out copywriting tricks for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.

What I understand for sure, however, is that each time I sit down to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.