Russell Brunson Podcast

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headlines.

Visitors to your site just checked out 20% of the content you compose.

Individuals only check out the very first 2 words on a line– generally, they miss out on the third word.

It’s numbers like this that make you believe you need to employ a copywriter.

However then you find out about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Podcast

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, get more exposure, attract more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, however, and they’ll prevent doing business with a business that does not have clean and professional copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They just discover what works after they go through some experimentation, gain some real data around where clients are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.

If they don’t know what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.

Particular, trustworthy, and consistent “power” words that harness effective, mental and emotional triggers that guide people to purchase your products and services.

Which’s precisely what Copywriting Secrets, a powerful and basic book for anyone who wishes to earn money utilizing ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it pertains to encouraging individuals to buy. When you need to offer anything online, it’s likewise a clear acknowledgement of simply how crucial material marketing has become.

Many people hear “copywriting” and they believe they’re talking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting information to your leads at a third-grade reading level.

That indicates you worth your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being unaware about how to solve an issue to absolutely gung-ho about your solution.

But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them all over it hurts. Gradually, they remember why they require to alter, do something about it, or simply make a various choice.

And after that, you’re their best friend. You offer them a solution that really works, without being pushy, scammy, or salesy.

Now, many business owners will tell you that what they desire is for quality leads to open their wallets and buy. But the fact is that copywriting has to do with trading something much more important.

Something that’s almost a limited resource.

And that’s attention.

With numerous options, deals, products, services, and opportunities, the only possible method for your readers and potential customers to trust you, buy from you, and remain faithful to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking gorgeous became part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “compose excellent copy.”.

Except that whenever you attempt, your words stop working to encourage anyone to buy– other than possibly your mom and a couple of devoted buddies.

However the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote once again.

Think of another idea in marketing that relies on strategic positioning, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a natural and smooth way, your potential customers won’t even realize they’re being encouraged.

Hint: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is wise– he knows his lane or location of know-how depends on helping business owners make make money from funnel structure.

Russell Brunson Podcast

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He devotes numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has actually been operating online because he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released multiple deals for his own items and those of others utilizing sales letters that have produced him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

If this isn’t the best man to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can save you a huge quantity of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– but that need to simply show how effective his ability as a copy developer really is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, modify, and ideal conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “secrets” to convincing people– and, typically, you have to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Podcast

These secrets and insights collaborate so you can utilize the formulas to construct persuasion in time. Some examples in the book consist of:.

The “Love me. Your words should generate very strong feelings from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly convince consumers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers utilize to explain what they want to buy (page 104).

8 particular locations online that will reveal you the specific triggers motivating your potential customers and getting them to spend their money. You can use this to position your own product, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large quantity of info Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not just that fantastic copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “constructed” using formulas– and these work no matter what you sell. This section exposes formulas and design templates for ads, emails, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, e-mails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the best way to do that through copywriting is to utilize four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to assist your decisions.

But you can likewise use the feedback to plug into a couple of tested methods for enhancing your advertisements, sales, and e-mails letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will encourage your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more in-depth with finding out copywriting tricks for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every technique in Copywriting Secrets.

What I understand for sure, though, is that every time I sit down to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.