Russell Brunson Podcast Marketing In Your Car Episode 177

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headlines.

Visitors to your site just checked out 20% of the content you compose.

People just check out the very first 2 words on a line– usually, they miss the third word.

It’s numbers like this that make you believe you must employ a copywriter.

But then you learn more about the costs of hiring a copywriter to get more clicks:

Russell Brunson Podcast Marketing In Your Car Episode 177

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, acquire more exposure, attract more leads, earn more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a website pay attention to the total quality of the copy, however, and they’ll avoid doing business with a company that does not have tidy and expert copy.

Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter understands what works. They just find out what works after they go through some trial and error, gain some real information around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the results.

So if they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Specific, dependable, and consistent “power” words that harness effective, psychological and mental triggers that assist individuals to buy your services and products.

Which’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wants to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

When it comes to encouraging individuals to buy, it’s a testament to the power of words. It’s likewise a clear acknowledgement of simply how crucial content marketing has ended up being when you require to offer anything online.

The majority of people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.

Copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.

That implies you worth your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.

Now, the “strategy” part of copywriting tricks comes from understanding which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to fix an issue to totally gung-ho about your solution.

In my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.

Think about it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to change, take action, or simply make a various decision.

And after that, you’re their buddy. You offer them a solution that actually works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

And that’s attention.

With numerous options, offers, services, products, and opportunities, the only possible method for your prospects and readers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a trustworthy method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write terrific copy.”.

Except that every time you attempt, your words stop working to encourage anyone to buy– other than possibly your mommy and a couple of devoted buddies.

The book shares with you the biggest secret about copywriting (and it does not matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in certain structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think about another idea in marketing that counts on strategic placement, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go together. Find out one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to do something about it in such a smooth and natural way, your prospects won’t even recognize they’re being persuaded.

Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is sensible– he understands his lane or location of competence lies in assisting business owners make profits from funnel building.

Russell Brunson Podcast Marketing In Your Car Episode 177

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his qualifications:.

He’s the founder and owner of a direct response marketing company.

He dedicates hundreds of hours every year to training one-on-one entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been operating online given that he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

And that can conserve you a massive amount of time. It’s the ideal option to keeping an in-house copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They might appear comparable due to the fact that Jim Edwards dealt with both– but that must just show how powerful his capability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to customize, tweak, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading individuals– and, frequently, you have to employ a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Podcast Marketing In Your Car Episode 177

These secrets and insights collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book include:.

The “Love me. Your words ought to generate really strong emotions from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly persuade consumers to make a purchase decision, utilizing deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers use to describe what they wish to buy (page 104).

8 specific places online that will show you the specific triggers encouraging your possible customers and getting them to invest their cash. You can utilize this to place your own product, service, coaching, software (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you ought to expect in each section of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that fantastic copywriting leaves ideas. It’s that excellent copy can always be plugged in and “constructed” using solutions– and these work no matter what you offer. This section reveals solutions and templates for e-mails, sales, and advertisements letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, emails, and ads letters? And the finest way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.

However you can likewise use the feedback to plug into a few proven methods for improving your e-mails, sales, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you an unique promise. If you do not like it, you can request a refund and you don’t have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will motivate your audience, no matter what you sell.

sales story tricks.

This is the book you want in your corner when you’re ready to get back at more thorough with discovering copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I sit down to write any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.