Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headings.
Visitors to your site only checked out 20% of the material you compose.
Individuals only check out the first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you must hire a copywriter.
However then you find out about the costs of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more presence, bring in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, though, and they’ll prevent doing business with a business that does not have clean and professional copy.
Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just discover what works after they go through some experimentation, get some real information around where customers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they do not know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their biggest “pains” are, and where they currently live.
Specific, reliable, and constant “power” words that harness powerful, mental and emotional triggers that assist individuals to purchase your products and services.
Which’s precisely what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring individuals to purchase. It’s also a clear acknowledgement of just how important content marketing has become when you need to sell anything online.
Most people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be communicating info to your leads at a third-grade reading level.
That means you value your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing advertisement copy or how to tell a sales story that guides a client from being uninformed about how to solve an issue to absolutely gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s finest buddy and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Then, utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to change, take action, or simply make a different decision.
And then, you’re their friend. You provide them an option that really works, without being pushy, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. However the truth is that copywriting has to do with trading something much more valuable.
Something that’s almost a limited resource.
With many services, offers, services, opportunities, and items, the only possible method for your potential customers and readers to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning belonged to copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “compose great copy.”.
Other than that each time you attempt, your words stop working to convince anyone to purchase– other than possibly your mama and a couple of loyal friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this sound familiar?
If not, checked out that quote once again.
Consider another concept in marketing that depends on strategic placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a natural and smooth way, your potential customers won’t even understand they’re being convinced.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of knowledge depends on helping business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has been running online since he initially started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Most importantly, he used his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
If this isn’t the right man to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can save you an enormous amount of time. It’s the perfect option to developing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
They may appear comparable due to the fact that Jim Edwards worked on both– but that ought to simply show how effective his capability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you whatever you require to personalize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to convincing individuals– and, often, you need to use a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” strategy. Your words must elicit extremely strong emotions from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is ideal for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade customers to buy choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients utilize to explain what they want to buy (page 104).
8 specific places online that will show you the precise triggers encouraging your prospective clients and getting them to spend their cash. You can utilize this to position your own product, service, coaching, software application (page 69-71).
How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves ideas. It’s that excellent copy can always be plugged in and “developed” using formulas– and these work no matter what you sell. This section reveals solutions and design templates for sales, emails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, e-mails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while covertly determining the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize data to guide your choices.
But you can also use the feedback to plug into a few proven methods for improving your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim also makes you a distinct pledge. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more thorough with learning copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.
What I understand for sure, though, is that whenever I sit down to compose any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?