Russell Brunson Personal Consulting

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headings.

Visitors to your site just checked out 20% of the content you compose.

Individuals only read the very first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

Then you learn about the costs of employing a copywriter to get more clicks:

Russell Brunson Personal Consulting

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll prevent doing business with a business that doesn’t have expert and tidy copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just find out what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re investing the most time, and improve the copy based on the results.

If they don’t know what works, how can they assist you make more sales?

It’s “easy.”

All you need are:

Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.

Particular, trusted, and constant “power” words that harness effective, emotional and mental triggers that assist people to buy your product or services.

Which’s exactly what Copywriting Secrets, a essential and effective book for anyone who wishes to generate income using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

It’s a testimony to the power of words when it pertains to encouraging individuals to buy. When you need to offer anything online, it’s likewise a clear acknowledgement of simply how essential content marketing has become.

Many people hear “copywriting” and they think they’re speaking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.

That suggests you value your potential customers’ time and you wish to give them access to your deal as plainly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to fix an issue to totally gung-ho about your option.

But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Using words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to change, take action, or simply make a different choice.

And then, you’re their friend. You offer them a solution that in fact works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they desire is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

Which’s attention.

With numerous solutions, offers, products, chances, and services, the only possible way for your readers and potential customers to trust you, buy from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can use a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

Many copywriting books try to teach you how to “write great copy.”.

Other than that every time you attempt, your words fail to convince anybody to buy– except maybe your mama and a few faithful good friends.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to come and live in.”.

Does this noise familiar?

If not, read that quote once again.

Think of another principle in marketing that depends on tactical placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a natural and seamless way, your potential customers won’t even recognize they’re being encouraged.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of competence depends on assisting business owners make benefit from funnel building.

Russell Brunson Personal Consulting

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct response marketing firm.

He dedicates hundreds of hours every year to coaching individually business owners in the Funnel Scripts community.

He’s a very popular author who has actually been operating online since he initially began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released multiple offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Best of all, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the ideal man to offer you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can save you a massive quantity of time. It’s the perfect option to keeping an in-house copywriter or creating copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

They might seem similar since Jim Edwards dealt with both– but that should simply show how powerful his capability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will give you everything you require to tailor, fine-tune, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “secrets” to convincing people– and, often, you need to utilize a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Personal Consulting

These secrets and insights collaborate so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.

The “Love me. Your words must generate very strong feelings from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to instantly convince consumers to purchase choice, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers use to describe what they wish to purchase (page 104).

8 specific places online that will show you the exact triggers encouraging your possible clients and getting them to invest their cash. You can utilize this to position your own item, service, training, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five basic sections. I’ll quickly summarize what you should expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not just that great copywriting leaves clues. It’s that fantastic copy can always be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This section exposes solutions and design templates for ads, sales, and emails letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through advertisements, emails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to utilize four basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize data to direct your choices.

However you can also use the feedback to plug into a couple of tested approaches for improving your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you an unique guarantee. If you do not like it, you can ask for a refund and you do not have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the best stories that will encourage your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more thorough with discovering copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every single technique in Copywriting Secrets.

What I understand for sure, though, is that every time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.