Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your site only read 20% of the material you write.
People only read the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you must hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more presence, bring in more leads, earn more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll avoid working with a company that does not have tidy and expert copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They just discover what works after they go through some experimentation, acquire some genuine data around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.
So if they do not know what works, how can they assist you make more sales?
All you need are:
Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Specific, trusted, and constant “power” words that harness powerful, mental and psychological triggers that assist individuals to buy your services and items.
And that’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.
When it comes to inspiring people to purchase, it’s a testimony to the power of words. It’s likewise a clear recognition of just how essential content marketing has become when you need to sell anything online.
The majority of people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That suggests you worth your prospects’ time and you want to provide access to your deal as clearly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to resolve a problem to completely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s friend and their worst opponent all on one page.
Think of it this way:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it hurts. Gradually, they remember why they need to alter, take action, or just make a different choice.
And then, you’re their best friend. You provide them an option that in fact works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. However the reality is that copywriting has to do with trading something far more valuable.
Something that’s practically a limited resource.
With many services, offers, services, chances, and items, the only possible method for your potential customers and readers to trust you, buy from you, and stay devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a reliable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous was part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “write excellent copy.”.
Except that each time you try, your words stop working to persuade anyone to buy– other than perhaps your mama and a couple of loyal buddies.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think about another concept in marketing that counts on tactical positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a natural and seamless method, your potential customers won’t even understand they’re being encouraged.
Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of expertise depends on helping entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct response marketing firm.
He commits hundreds of hours every year to coaching individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online given that he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several deals for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Best of all, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
If this isn’t the ideal person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full review, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your deal to create high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
Which can save you an enormous amount of time. It’s the ideal option to developing or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
Because Jim Edwards worked on both– however that should simply demonstrate how powerful his capability as a copy creator truly is, they may appear comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing people– and, often, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” method. Your words need to elicit really strong emotions from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage customers to purchase choice, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words clients use to describe what they wish to purchase (page 104).
8 particular locations online that will show you the specific triggers inspiring your possible clients and getting them to invest their money. You can utilize this to place your own item, service, coaching, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the large amount of info Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This section exposes solutions and templates for e-mails, advertisements, and sales letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, ads, and sales letters? And the best method to do that through copywriting is to utilize 4 basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize data to guide your decisions.
You can likewise utilize the feedback to plug into a couple of tested approaches for improving your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a special pledge. If you don’t like it, you can request for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will encourage your audience, no matter what you offer.
sales story tricks.
When you’re all set to get even more in-depth with learning copywriting tricks for any market, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?