Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website just read 20% of the content you write.
People just read the very first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you believe you ought to work with a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, gain more exposure, attract more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have clean and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They only discover what works after they go through some experimentation, acquire some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they do not understand what works, how can they help you make more sales?
All you require are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, mental and psychological triggers that assist individuals to buy your product or services.
Which’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wishes to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testimony to the power of words. It’s likewise a clear recognition of simply how crucial material marketing has actually ended up being when you need to offer anything online.
Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you want to provide access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to absolutely gung-ho about your solution.
However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.
Then, utilizing words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, take action, or simply make a various decision.
And after that, you’re their friend. You provide them an option that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will tell you that what they want is for quality causes open their wallets and buy. But the truth is that copywriting has to do with trading something even more important.
Something that’s practically a scarce resource.
And that’s attention.
With so many solutions, deals, products, chances, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful became part of copywriting secrets. Rather, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Except that every time you try, your words stop working to convince anybody to purchase– other than maybe your mother and a couple of devoted buddies.
But the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that relies on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to act in such a seamless and natural way, your potential customers won’t even understand they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of know-how depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online given that he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched several offers for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the right person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can save you a massive amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
They might seem similar since Jim Edwards dealt with both– but that need to just demonstrate how effective his ability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will provide you everything you require to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing individuals– and, typically, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words need to generate really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to buy decision, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they wish to buy (page 104).
8 particular locations online that will show you the precise triggers encouraging your possible clients and getting them to spend their cash. You can utilize this to position your own product, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer amount of info Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into five basic areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves clues. This section reveals solutions and templates for e-mails, ads, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to direct your decisions.
You can also use the feedback to plug into a few proven methods for improving your sales, ads, and e-mails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more thorough with finding out copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?