Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your website only checked out 20% of the material you write.
People just check out the first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you discover about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more presence, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a site pay attention to the general quality of the copy, however, and they’ll prevent doing business with a company that doesn’t have tidy and professional copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just discover what works after they go through some experimentation, gain some genuine data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you require are:
Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal customers are, what their greatest “discomforts” are, and where they currently live.
Specific, dependable, and constant “power” words that harness powerful, mental and psychological triggers that guide people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a essential and powerful book for anybody who wishes to make money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
It’s a testimony to the power of words when it comes to inspiring people to buy. It’s also a clear recognition of simply how crucial material marketing has actually ended up being when you need to sell anything online.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to give them access to your offer as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to totally gung-ho about your option.
In my experience, copywriting is easier: It’s like being someone’s finest friend and their worst enemy all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, do something about it, or merely make a different decision.
And after that, you’re their friend. You use them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. But the reality is that copywriting has to do with trading something even more valuable.
Something that’s almost a limited resource.
And that’s attention.
With numerous options, deals, items, opportunities, and services, the only possible way for your readers and prospects to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning was part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose excellent copy.”.
Other than that whenever you attempt, your words stop working to encourage anyone to purchase– other than maybe your mom and a few loyal pals.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Consider another principle in marketing that counts on strategic positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy abilities go together. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to act in such a smooth and natural way, your potential customers won’t even understand they’re being encouraged.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of know-how depends on assisting entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He devotes numerous hours every year to training individually company owner in the Funnel Scripts community.
He’s a very popular author who has actually been running online considering that he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several deals for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the ideal person to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your offer to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you an enormous quantity of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Since Jim Edwards worked on both– but that should simply show how effective his ability as a copy creator really is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will give you everything you need to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “secrets” to convincing individuals– and, typically, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets work together so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no cash in the center!” method. Your words need to generate very strong feelings from people and force them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince clients to buy choice, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words clients use to describe what they want to buy (page 104).
8 particular places online that will show you the specific triggers motivating your potential consumers and getting them to invest their cash. You can use this to position your own item, service, training, software (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of info Jim Edwards loads in a mere book when you inspect out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 standard areas. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves hints. This area exposes formulas and design templates for sales, emails, and ads letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through ads, sales, and e-mails letters? And the finest method to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use information to direct your decisions.
You can likewise use the feedback to plug into a couple of proven techniques for improving your e-mails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will encourage your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more thorough with learning copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single method in Copywriting Secrets.
What I understand for sure, however, is that every time I take a seat to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I become a master copywriter. What about you?