Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your site only checked out 20% of the content you compose.
Individuals only read the first two words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, acquire more exposure, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a site pay attention to the total quality of the copy, though, and they’ll avoid working with a company that doesn’t have tidy and expert copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They only discover what works after they go through some trial and error, acquire some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your ideal customers are, what their biggest “discomforts” are, and where they currently live.
Particular, dependable, and consistent “power” words that harness effective, emotional and psychological triggers that assist individuals to purchase your services and products.
And that’s precisely what Copywriting Secrets, a effective and essential book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testimony to the power of words when it pertains to motivating individuals to buy. When you require to sell anything online, it’s likewise a clear recognition of just how essential content marketing has ended up being.
Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to totally gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Then, using words, you continue to poke them everywhere it injures. Slowly, they remember why they need to alter, take action, or simply make a different choice.
And then, you’re their buddy. You offer them a service that actually works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will tell you that what they desire is for quality results in open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s practically a limited resource.
With many options, deals, items, opportunities, and services, the only possible method for your readers and prospects to trust you, purchase from you, and remain devoted to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everybody can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely belonged to copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that whenever you try, your words stop working to encourage anyone to purchase– other than maybe your mama and a few devoted buddies.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of foundation, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that depends on tactical placement, foundation, and the rational, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a seamless and natural method, your prospects will not even understand they’re being convinced.
Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of expertise lies in helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.
He’s the creator and owner of a direct action marketing company.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been running online since he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several deals for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in income.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to make millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the right guy to provide you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you a huge amount of time. It’s the ideal option to keeping an in-house copywriter or developing copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– however that ought to simply demonstrate how effective his capability as a copy creator genuinely is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will offer you everything you need to customize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, frequently, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can utilize the formulas to construct persuasion in time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” strategy. Your words should generate very strong feelings from individuals and require them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately persuade customers to make a purchase decision, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words clients utilize to explain what they wish to buy (page 104).
8 particular locations online that will show you the specific triggers inspiring your possible customers and getting them to spend their cash. You can utilize this to place your own item, service, training, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves clues. This area exposes solutions and templates for ads, sales, and e-mails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through sales, e-mails, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to utilize four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.
However you can also utilize the feedback to plug into a few proven approaches for improving your advertisements, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re ready to get even more in-depth with learning copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?