Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only check out headlines.
Visitors to your site just checked out 20% of the content you write.
Individuals only read the very first two words on a line– generally, they miss the third word.
It’s numbers like this that make you believe you need to work with a copywriter.
However then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have tidy and professional copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No novice copywriter understands what works. They just find out what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re investing the most time, and fine-tune the copy based on the outcomes.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, reliable, and constant “power” words that harness powerful, mental and psychological triggers that guide individuals to buy your product or services.
Which’s precisely what Copywriting Secrets, a effective and basic book for anybody who wants to generate income utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it concerns inspiring individuals to purchase. It’s likewise a clear acknowledgement of just how important material marketing has actually ended up being when you require to offer anything online.
The majority of people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That suggests you worth your potential customers’ time and you want to give them access to your deal as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to press when you’re composing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to completely gung-ho about your service.
In my experience, copywriting is easier: It’s like being somebody’s finest friend and their worst opponent all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them everywhere it hurts. Slowly, they remember why they need to change, do something about it, or simply make a different choice.
And after that, you’re their friend. You use them a service that really works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they want is for quality causes open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s practically a scarce resource.
And that’s attention.
With numerous solutions, deals, items, chances, and services, the only possible way for your potential customers and readers to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous became part of copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write fantastic copy.”.
Other than that each time you attempt, your words stop working to persuade anyone to purchase– except maybe your mom and a few devoted buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote again.
Consider another principle in marketing that counts on tactical placement, building blocks, and the sensible, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to do something about it in such a natural and smooth way, your prospects won’t even understand they’re being persuaded.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of expertise depends on assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online because he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
And that can save you a huge amount of time. It’s the best alternative to keeping an internal copywriter or creating copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
They might appear comparable because Jim Edwards dealt with both– however that should just show how effective his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to convincing individuals– and, typically, you have to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Your words should generate very strong feelings from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage consumers to buy decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words consumers use to describe what they want to buy (page 104).
8 specific places online that will reveal you the precise triggers inspiring your prospective consumers and getting them to spend their money. You can use this to place your own item, service, coaching, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large amount of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that excellent copywriting leaves ideas. This area exposes solutions and design templates for sales, e-mails, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through advertisements, e-mails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to assist your decisions.
But you can likewise utilize the feedback to plug into a few tested methods for improving your e-mails, ads, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will pop up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re ready to get back at more thorough with finding out copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?