Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your site just read 20% of the content you compose.
Individuals only check out the very first 2 words on a line– typically, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).
75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid working with a business that doesn’t have clean and expert copy.
Realities like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No novice copywriter knows what works. They just discover what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.
Particular, trusted, and constant “power” words that harness effective, mental and emotional triggers that guide individuals to purchase your services and items.
And that’s exactly what Copywriting Secrets, a fundamental and powerful book for anybody who wishes to make money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
When it comes to inspiring people to buy, it’s a testament to the power of words. It’s likewise a clear recognition of just how crucial content marketing has become when you require to offer anything online.
Most people hear “copywriting” and they believe they’re talking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to fix a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it injures. Gradually, they remember why they require to change, act, or merely make a different decision.
And then, you’re their buddy. You provide them a service that really works, without being pushy, scammy, or salesy.
Now, numerous business owners will tell you that what they want is for quality leads to open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
And that’s attention.
With numerous options, deals, services, opportunities, and products, the only possible way for your readers and potential customers to trust you, buy from you, and remain loyal to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and material.
Clearly, everybody can use a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely was part of copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more subscribers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose excellent copy.”.
Except that each time you attempt, your words fail to persuade anyone to buy– except possibly your mommy and a couple of faithful pals.
However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote once again.
Think of another idea in marketing that counts on tactical placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy skills go together. Discover one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a natural and smooth method, your potential customers will not even realize they’re being persuaded.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of know-how lies in helping business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.
He’s the founder and owner of a direct action marketing firm.
He devotes numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has been running online because he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the best guy to offer you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
Which can conserve you a massive quantity of time. It’s the best option to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Due to the fact that Jim Edwards worked on both– but that should just show how effective his capability as a copy creator really is, they might appear comparable.
The Copywriting Secrets book, on the other hand, will give you whatever you need to personalize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “secrets” to persuading individuals– and, frequently, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” method. Your words must elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade clients to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your customer and find the “magic” words consumers use to explain what they wish to purchase (page 104).
8 particular places online that will show you the precise triggers inspiring your possible consumers and getting them to invest their money. You can utilize this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “foundation” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that terrific copywriting leaves clues. It’s that terrific copy can constantly be plugged in and “built” using solutions– and these work no matter what you offer. This area exposes formulas and templates for emails, sales, and advertisements letters which have never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, ads, and sales letters? And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting tricks is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, famous for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your decisions.
However you can likewise utilize the feedback to plug into a couple of tested approaches for improving your sales, emails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
However, Jim likewise makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio variation will turn up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
This is the book you want in your corner when you’re ready to get even more extensive with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I know for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?