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Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just read headings.

Visitors to your website just read 20% of the content you write.

Individuals just check out the first two words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you think you ought to work with a copywriter.

However then you find out about the costs of hiring a copywriter to get more clicks:

Russell Brunson Offline Consulting

Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).

75% of visitors to a website take notice of the general quality of the copy, though, and they’ll avoid working with a business that does not have tidy and professional copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They only discover what works after they go through some trial and error, gain some genuine data around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

If they don’t understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect clients are, what their greatest “discomforts” are, and where they currently live.

Particular, trusted, and consistent “power” words that harness effective, emotional and mental triggers that assist people to buy your product or services.

Which’s exactly what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to generate income using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear acknowledgement of just how essential content marketing has actually become.

Many people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That implies you worth your potential customers’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve an issue to absolutely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.

Think of it this way:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Utilizing words, you continue to poke them all over it injures. Slowly, they remember why they require to alter, act, or just make a different choice.

And after that, you’re their buddy. You offer them a solution that really works, without being pushy, scammy, or salesy.

Now, lots of entrepreneurs will tell you that what they desire is for quality leads to open their wallets and buy. The fact is that copywriting is about trading something far more important.

Something that’s practically a scarce resource.

And that’s attention.

With many services, deals, items, chances, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning belonged to copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write excellent copy.”.

Except that every time you try, your words fail to persuade anybody to purchase– except maybe your mother and a couple of faithful pals.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures.

Does this sound familiar?

If not, read that quote once again.

Think of another principle in marketing that counts on tactical placement, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a natural and smooth method, your prospects will not even recognize they’re being convinced.

Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he understands his lane or area of competence lies in helping entrepreneurs make make money from funnel building.

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Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his qualifications:.

He’s the creator and owner of a direct action marketing firm.

He dedicates hundreds of hours every year to training one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has actually been running online considering that he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released multiple offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the best man to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we get into the full review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can save you an enormous quantity of time. It’s the ideal alternative to keeping an internal copywriter or producing copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Because Jim Edwards worked on both– however that must just demonstrate how effective his capability as a copy developer really is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, modify, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to persuading people– and, typically, you have to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Offline Consulting

These insights and secrets interact so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.

The “Love me. Your words must generate extremely strong emotions from people and require them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each possibility, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to quickly encourage customers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers use to describe what they wish to purchase (page 104).

8 specific locations online that will reveal you the specific triggers inspiring your prospective consumers and getting them to invest their money. You can use this to position your own item, service, coaching, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

It gets sort of frustrating reading about the sheer amount of details Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five fundamental areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves clues. This area reveals formulas and design templates for emails, advertisements, and sales letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through advertisements, sales, and e-mails letters? And the finest way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to assist your decisions.

You can also utilize the feedback to plug into a couple of proven methods for improving your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you a distinct promise. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you offer.

sales story secrets.

This is the book you desire in your corner when you’re all set to get even more in-depth with learning copywriting secrets for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.

What I know for sure, however, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.