Russell Brunson Nutrasail

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headings.

Visitors to your site only read 20% of the content you write.

People only read the very first 2 words on a line– usually, they miss out on the third word.

It’s numbers like this that make you think you must hire a copywriter.

However then you learn more about the expenses of working with a copywriter to get more clicks:

Russell Brunson Nutrasail

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more exposure, draw in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is fantastic sales copy” (lies).

75% of visitors to a site take notice of the total quality of the copy, however, and they’ll prevent doing business with a company that does not have expert and clean copy.

Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just learn what works after they go through some trial and error, get some real data around where customers are leaving and where they’re spending the most time, and improve the copy based upon the results.

So if they do not know what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy formulas that help you write sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.

Specific, trusted, and constant “power” words that harness effective, psychological and mental triggers that guide individuals to buy your services and items.

Which’s precisely what Copywriting Secrets, a effective and fundamental book for anybody who wishes to generate income using advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it comes to encouraging people to buy. When you need to offer anything online, it’s likewise a clear acknowledgement of just how important content marketing has actually ended up being.

Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

However copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to provide access to your offer as clearly and strategically as possible.

Now, the “technique” part of copywriting tricks originates from understanding which buttons to push when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to fix an issue to completely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being someone’s best good friend and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.

Using words, you continue to poke them all over it harms. Gradually, they remember why they require to alter, take action, or merely make a various choice.

And then, you’re their buddy. You provide them a service that in fact works, without being aggressive, scammy, or salesy.

Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and buy. However the reality is that copywriting has to do with trading something much more important.

Something that’s almost a scarce resource.

Which’s attention.

With so many options, deals, products, services, and chances, the only possible way for your readers and prospects to trust you, buy from you, and stay devoted to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking lovely became part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write terrific copy.”.

Other than that whenever you try, your words stop working to encourage anyone to purchase– except maybe your mother and a few faithful pals.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote again.

Consider another idea in marketing that depends on tactical placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a natural and smooth method, your potential customers won’t even understand they’re being encouraged.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he understands his lane or area of proficiency lies in helping business owners make benefit from funnel building.

Russell Brunson Nutrasail

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct response marketing firm.

He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.

He’s a very popular author who has actually been operating online given that he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous offers for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Best of all, he used his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the best guy to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you a huge quantity of time. It’s the best alternative to creating or keeping an internal copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– however that ought to just show how powerful his ability as a copy developer really is, they may appear similar.

The Copywriting Secrets book, on the other hand, will offer you everything you need to personalize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to persuading people– and, typically, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Nutrasail

These insights and secrets work together so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.

The “Love me. Your words ought to generate extremely strong emotions from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly encourage consumers to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers use to explain what they wish to purchase (page 104).

8 specific places online that will show you the specific triggers inspiring your possible customers and getting them to spend their cash. You can use this to position your own item, service, training, software application (page 69-71).

How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards packs in a mere book.

So I’ve broken down his deliverables into five standard sections. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not just that terrific copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “built” using formulas– and these work no matter what you sell. This area exposes solutions and design templates for e-mails, ads, and sales letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, ads, and sales letters? And the finest method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as great as the amount of tweaking and refining you do.

You can likewise use the feedback to plug into a couple of proven methods for enhancing your emails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

However, Jim also makes you a special pledge. If you don’t like it, you can request a refund and you do not need to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re ready to get even more extensive with learning copywriting tricks for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.