Russell Brunson Notes

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just check out headlines.

Visitors to your site only checked out 20% of the material you compose.

People just read the first two words on a line– generally, they miss out on the 3rd word.

It’s numbers like this that make you think you must work with a copywriter.

Then you learn about the expenses of employing a copywriter to get more clicks:

Russell Brunson Notes

Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more visibility, attract more leads, earn more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is fantastic sales copy” (lies).

75% of visitors to a website take notice of the overall quality of the copy, however, and they’ll avoid doing business with a business that doesn’t have professional and clean copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They only discover what works after they go through some experimentation, gain some real information around where clients are leaving and where they’re investing the most time, and refine the copy based upon the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “basic.”

All you need are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their greatest “pains” are, and where they currently live.

Specific, trustworthy, and constant “power” words that harness powerful, psychological and psychological triggers that direct people to purchase your services and items.

And that’s precisely what Copywriting Secrets, a essential and powerful book for anyone who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to motivating people to purchase, it’s a testament to the power of words. It’s also a clear recognition of just how essential material marketing has actually become when you need to offer anything online.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting details to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “strategy” part of copywriting tricks comes from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to fix an issue to absolutely gung-ho about your option.

However, in my experience, copywriting is easier: It’s like being someone’s friend and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, take action, or simply make a various choice.

And then, you’re their friend. You use them a solution that in fact works, without being pushy, scammy, or salesy.

Now, many business owners will tell you that what they desire is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s almost a scarce resource.

And that’s attention.

With so many solutions, deals, services, items, and chances, the only possible method for your prospects and readers to trust you, buy from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a reliable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking stunning belonged to copywriting secrets. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

Most copywriting books try to teach you how to “compose terrific copy.”.

Other than that each time you try, your words stop working to persuade anyone to buy– except maybe your mother and a few loyal good friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and then you are putting them in particular structures. [Your words are] developing a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, read that quote again.

Think about another concept in marketing that depends on strategic placement, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy skills go together. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a smooth and natural way, your potential customers will not even recognize they’re being persuaded.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he understands his lane or area of competence lies in helping business owners make profits from funnel structure.

Russell Brunson Notes

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.

He’s the creator and owner of a direct response marketing company.

He dedicates numerous hours every year to coaching individually company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been operating online because he initially started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple deals for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Best of all, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

So if this isn’t the right guy to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I wish to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your offer to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can conserve you a huge quantity of time. It’s the best option to keeping an in-house copywriter or developing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Because Jim Edwards worked on both– however that must just demonstrate how powerful his capability as a copy creator genuinely is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to customize, fine-tune, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “secrets” to convincing people– and, typically, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Notes

These insights and secrets collaborate so you can utilize the formulas to build persuasion over time. Some examples in the book include:.

The “Love me. Your words ought to elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so effective, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately persuade clients to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words customers use to explain what they want to purchase (page 104).

8 particular locations online that will show you the exact triggers encouraging your prospective customers and getting them to invest their money. You can utilize this to place your own product, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that create a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).

It gets sort of frustrating reading about the large quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you need to anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not simply that great copywriting leaves hints. It’s that fantastic copy can always be plugged in and “built” using formulas– and these work no matter what you offer. This section exposes solutions and design templates for emails, sales, and advertisements letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” Simply put, you wish to tickle those levers so they’ll buy quicker. And the very best way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the very best copywriting tricks is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately determining the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your decisions.

However you can also use the feedback to plug into a few tested methods for enhancing your sales, ads, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the best stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more in-depth with learning copywriting secrets for any industry, this is the book you want on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

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