Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headlines.
Visitors to your site just read 20% of the content you write.
People just check out the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you need to hire a copywriter.
But then you learn more about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a website take note of the overall quality of the copy, though, and they’ll avoid working with a business that does not have professional and tidy copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No beginner copywriter knows what works. They just discover what works after they go through some trial and error, gain some real information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the results.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they presently live.
Particular, reputable, and consistent “power” words that harness powerful, mental and emotional triggers that guide people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wishes to earn money using ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to motivating individuals to purchase, it’s a testimony to the power of words. It’s also a clear recognition of simply how crucial material marketing has become when you need to offer anything online.
Many people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to give them access to your deal as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from knowing which buttons to press when you’re composing advertisement copy or how to inform a sales story that guides a client from being unaware about how to resolve a problem to totally gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst enemy all on one page.
Consider it this way:.
- An email,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they remember why they need to alter, do something about it, or just make a different decision.
And then, you’re their best friend. You offer them an option that actually works, without being pushy, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more important.
Something that’s nearly a scarce resource.
And that’s attention.
With so many solutions, deals, services, chances, and products, the only possible way for your prospects and readers to trust you, purchase from you, and remain devoted to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can utilize a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “compose great copy.”.
Other than that whenever you try, your words stop working to convince anybody to buy– other than possibly your mama and a few devoted pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and after that you are putting them in certain structures. [Your words are] developing a little city of desire for your person to come and live in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that counts on strategic placement, building blocks, and the logical, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which implies that sales funnels and sales copy abilities go together. Discover one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a seamless and natural method, your potential customers won’t even recognize they’re being persuaded.
Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is smart– he knows his lane or area of knowledge lies in helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct action marketing firm.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online since he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several deals for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Best of all, he utilized his self-taught copywriting abilities to make millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the full review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.
Which can save you a huge amount of time. It’s the ideal option to producing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).
Because Jim Edwards worked on both– however that should simply show how powerful his capability as a copy developer really is, they might appear similar.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing individuals– and, frequently, you need to utilize a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Your words need to elicit extremely strong feelings from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each prospect, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly persuade consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your customer and discover the “magic” words customers use to explain what they wish to purchase (page 104).
8 specific places online that will show you the specific triggers motivating your possible clients and getting them to spend their cash. You can use this to position your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the large quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves clues. This section reveals solutions and templates for sales, emails, and advertisements letters which have actually never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your customers worth and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use data to guide your choices.
You can likewise utilize the feedback to plug into a few tested techniques for improving your e-mails, sales, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you a distinct pledge. If you do not like it, you can request for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will motivate your audience, no matter what you sell.
sales story secrets.
When you’re all set to get even more in-depth with discovering copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every strategy in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?