Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just check out headlines.
Visitors to your website only read 20% of the material you write.
Individuals only read the very first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you believe you should employ a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more presence, bring in more leads, earn more subscribers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll avoid doing business with a business that doesn’t have clean and professional copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter understands what works. They just find out what works after they go through some experimentation, get some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
If they don’t know what works, how can they help you make more sales?
All you need are:
Copy solutions that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.
Particular, dependable, and constant “power” words that harness powerful, psychological and emotional triggers that assist individuals to purchase your services and items.
Which’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to inspiring individuals to purchase, it’s a testament to the power of words. It’s likewise a clear recognition of just how essential content marketing has actually ended up being when you require to offer anything online.
The majority of people hear “copywriting” and they believe they’re talking to someone who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That implies you value your prospects’ time and you wish to provide access to your offer as plainly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to solve a problem to completely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you start off describing your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they need to change, take action, or simply make a various decision.
And then, you’re their best friend. You offer them an option that actually works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they want is for quality results in open their wallets and purchase. But the reality is that copywriting is about trading something even more valuable.
Something that’s nearly a limited resource.
With many options, deals, opportunities, products, and services, the only possible method for your readers and potential customers to trust you, buy from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “write terrific copy.”.
Other than that whenever you try, your words fail to encourage anybody to purchase– other than possibly your mommy and a couple of loyal pals.
But the book show you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in certain structures.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that relies on tactical positioning, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go together. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a smooth and natural method, your prospects will not even recognize they’re being convinced.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is smart– he understands his lane or area of competence depends on helping entrepreneurs make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct action marketing company.
He commits numerous hours every year to coaching one-on-one company owner in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been running online because he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous offers for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
If this isn’t the ideal person to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.
And that can conserve you a massive amount of time. It’s the best alternative to developing or keeping an in-house copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Because Jim Edwards worked on both– however that ought to simply demonstrate how powerful his capability as a copy developer genuinely is, they may seem similar.
The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, typically, you have to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights interact so you can use the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Your words must elicit extremely strong feelings from individuals and force them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly convince consumers to buy decision, utilizing deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to describe what they wish to purchase (page 104).
8 specific places online that will show you the precise triggers motivating your possible consumers and getting them to invest their money. You can use this to position your own product, service, training, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately buying from you (page 178).
It gets sort of overwhelming reading about the sheer amount of details Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber satisfies the roadway. It’s not simply that terrific copywriting leaves clues. It’s that great copy can constantly be plugged in and “developed” using solutions– and these work no matter what you offer. This area exposes formulas and design templates for advertisements, sales, and e-mails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through ads, emails, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the best way to do that through copywriting is to utilize 4 basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as good as the amount of tweaking and refining you do.
You can likewise use the feedback to plug into a few proven techniques for improving your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim also makes you an unique pledge. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re prepared to get even more thorough with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?