Russell Brunson Micro Continuity Course

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headlines.

Visitors to your site just checked out 20% of the content you compose.

People just check out the first 2 words on a line– typically, they miss the third word.

It’s numbers like this that make you believe you need to hire a copywriter.

Then you learn about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Micro Continuity Course

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more visibility, attract more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a website take note of the general quality of the copy, though, and they’ll avoid working with a business that doesn’t have expert and tidy copy.

Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No beginner copywriter understands what works. They just learn what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

So if they don’t know what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy formulas that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect consumers are, what their greatest “discomforts” are, and where they currently live.

Particular, trusted, and constant “power” words that harness powerful, emotional and mental triggers that direct people to purchase your services and products.

Which’s precisely what Copywriting Secrets, a powerful and fundamental book for anybody who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

It’s a testimony to the power of words when it pertains to inspiring individuals to buy. When you require to sell anything online, it’s also a clear recognition of just how important content marketing has actually become.

Many people hear “copywriting” and they think they’re talking with somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you must be communicating information to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to give them access to your deal as clearly and strategically as possible.

Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a client from being unaware about how to fix an issue to completely gung-ho about your solution.

But, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A websites,

… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up a really undesirable mirror.

Using words, you continue to poke them all over it hurts. Slowly, they remember why they require to change, act, or simply make a different decision.

And then, you’re their best friend. You offer them a solution that in fact works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they want is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more valuable.

Something that’s almost a limited resource.

And that’s attention.

With numerous options, offers, services, items, and chances, the only possible way for your prospects and readers to trust you, purchase from you, and stay devoted to you is through keeping their attention.

And nothing grabs attention on the Internet like copy and material.

Clearly, everybody can utilize a dependable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the very formulas it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning became part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more exposure,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write excellent copy.”.

Other than that whenever you try, your words fail to convince anyone to purchase– other than perhaps your mommy and a couple of devoted friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.

Does this sound familiar?

If not, read that quote once again.

Consider another idea in marketing that relies on strategic positioning, foundation, and the logical, stepwise journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get individuals to do something about it in such a natural and seamless way, your prospects will not even understand they’re being encouraged.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is smart– he understands his lane or area of expertise lies in assisting entrepreneurs make benefit from funnel structure.

Russell Brunson Micro Continuity Course

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He devotes numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he initially started selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting skills to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

So if this isn’t the right guy to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.

Which can conserve you a huge amount of time. It’s the perfect alternative to producing or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

They might appear similar since Jim Edwards worked on both– however that ought to simply show how powerful his capability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will give you everything you require to customize, fine-tune, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “secrets” to persuading individuals– and, typically, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Micro Continuity Course

These secrets and insights work together so you can use the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words should elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade customers to make a purchase choice, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers use to describe what they want to purchase (page 104).

8 particular locations online that will show you the precise triggers inspiring your possible clients and getting them to spend their money. You can utilize this to place your own item, service, training, software application (page 69-71).

How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer quantity of info Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach practically every piece of material you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that excellent copywriting leaves clues. This area reveals solutions and templates for advertisements, emails, and sales letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, advertisements, and e-mails letters? And the finest way to do that through copywriting is to utilize 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use data to assist your choices.

But you can also utilize the feedback to plug into a few tested methods for improving your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Nevertheless, Jim also makes you an unique guarantee. If you don’t like it, you can request a refund and you don’t need to send the book back. You essentially secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original offer. The audio variation will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will inspire your audience, no matter what you sell.

sales story tricks.

When you’re ready to get even more in-depth with finding out copywriting secrets for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, ads, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.

Russell Brunson – Micro Continuity Course

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headings.

Visitors to your site just read 20% of the content you compose.

People just read the very first 2 words on a line– generally, they miss the 3rd word.

It’s numbers like this that make you think you need to employ a copywriter.

However then you learn about the expenses of working with a copywriter to get more clicks:

Russell Brunson - Micro Continuity Course

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, acquire more visibility, draw in more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll avoid working with a business that does not have expert and tidy copy.

Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter understands what works. They only discover what works after they go through some experimentation, acquire some real data around where consumers are leaving and where they’re spending the most time, and refine the copy based on the results.

If they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.

Particular, trustworthy, and consistent “power” words that harness powerful, mental and psychological triggers that guide individuals to buy your services and products.

Which’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. It’s also a clear acknowledgement of just how essential material marketing has ended up being when you need to sell anything online.

Most people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.

Now, the “strategy” part of copywriting secrets originates from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to fix a problem to completely gung-ho about your solution.

But, in my experience, copywriting is easier: It’s like being somebody’s friend and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you begin explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really undesirable mirror.

Then, using words, you continue to poke them all over it harms. Gradually, they remember why they need to change, take action, or just make a various choice.

And then, you’re their best friend. You use them a service that in fact works, without being aggressive, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality results in open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

Which’s attention.

With many solutions, offers, opportunities, products, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking gorgeous belonged to copywriting secrets. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write fantastic copy.”.

Other than that whenever you try, your words stop working to encourage anybody to buy– except maybe your mom and a couple of faithful friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you sell).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, read that quote again.

Think of another idea in marketing that depends on strategic placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to take action in such a smooth and natural method, your prospects will not even recognize they’re being persuaded.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is smart– he knows his lane or location of expertise lies in assisting entrepreneurs make benefit from funnel structure.

Russell Brunson - Micro Continuity Course

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct response marketing firm.

He devotes hundreds of hours every year to training individually company owner in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that right.

If this isn’t the best guy to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the complete review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.

And that can save you a massive amount of time. It’s the best option to keeping an internal copywriter or creating copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).

Since Jim Edwards worked on both– but that need to simply demonstrate how powerful his capability as a copy creator genuinely is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, fine-tune, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing people– and, typically, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson - Micro Continuity Course

These tricks and insights collaborate so you can utilize the formulas to construct persuasion in time. Some examples in the book include:.

The “Love me. Your words must generate really strong feelings from people and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade consumers to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words customers utilize to describe what they want to purchase (page 104).

8 specific locations online that will show you the precise triggers motivating your potential customers and getting them to spend their money. You can use this to place your own item, service, coaching, software (page 69-71).

How to rapidly put together the “building blocks” of sales copy that produce a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards packs in a simple book when you inspect out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you should expect in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on using a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that excellent copywriting leaves hints. This area reveals formulas and design templates for ads, e-mails, and sales letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, sales, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while covertly determining the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as great as the quantity of tweaking and refining you do.

You can also utilize the feedback to plug into a few tested techniques for enhancing your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Nevertheless, Jim also makes you a distinct guarantee. If you don’t like it, you can request for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will inspire your audience, no matter what you offer.

sales story tricks.

When you’re ready to get even more in-depth with learning copywriting tricks for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single method in Copywriting Secrets.

What I understand for sure, though, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.

Russell Brunson – Micro Continuity Course

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headings.

Visitors to your website only checked out 20% of the content you compose.

Individuals just check out the first 2 words on a line– typically, they miss the third word.

It’s numbers like this that make you think you need to employ a copywriter.

But then you discover the expenses of employing a copywriter to get more clicks:

Russell Brunson – Micro Continuity Course

Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, gain more visibility, bring in more leads, make more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).

75% of visitors to a site take note of the total quality of the copy, however, and they’ll avoid working with a company that doesn’t have professional and clean copy.

Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They just learn what works after they go through some experimentation, gain some real information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.

If they don’t know what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A specific understanding of who your ideal consumers are, what their biggest “discomforts” are, and where they presently live.

Particular, reliable, and consistent “power” words that harness powerful, mental and emotional triggers that assist individuals to purchase your services and items.

And that’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wants to earn money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it pertains to inspiring people to purchase. It’s also a clear recognition of simply how essential content marketing has become when you require to sell anything online.

Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

However copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That means you value your potential customers’ time and you want to give them access to your deal as clearly and strategically as possible.

Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to completely gung-ho about your option.

However, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely unpleasant mirror.

Using words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they need to change, act, or just make a various decision.

And after that, you’re their best friend. You offer them a solution that in fact works, without being pushy, scammy, or salesy.

Now, numerous business owners will tell you that what they want is for quality causes open their wallets and buy. However the fact is that copywriting has to do with trading something far more important.

Something that’s practically a scarce resource.

And that’s attention.

With numerous options, deals, services, items, and opportunities, the only possible method for your prospects and readers to trust you, purchase from you, and remain devoted to you is through keeping their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can utilize a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking stunning became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose fantastic copy.”.

Other than that whenever you try, your words stop working to encourage anyone to buy– except perhaps your mama and a few faithful friends.

The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your person to come and live in.”.

Does this sound familiar?

If not, checked out that quote once again.

Think of another principle in marketing that depends on strategic placement, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to do something about it in such a seamless and natural method, your prospects won’t even realize they’re being persuaded.

Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or location of know-how depends on assisting business owners make profits from funnel building.

Russell Brunson – Micro Continuity Course

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct response marketing firm.

He devotes hundreds of hours every year to training individually company owner in the Funnel Scripts community.

He’s a very popular author who has actually been running online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched numerous deals for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the right man to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the complete review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your offer to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

Which can conserve you a huge amount of time. It’s the perfect alternative to keeping an internal copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Since Jim Edwards worked on both– however that should simply demonstrate how effective his capability as a copy developer truly is, they might appear similar.

The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “secrets” to persuading individuals– and, frequently, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson – Micro Continuity Course

These insights and secrets interact so you can use the formulas to build persuasion over time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no money in the middle!” method. Your words need to elicit very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly persuade customers to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words customers use to explain what they want to buy (page 104).

8 specific places online that will reveal you the exact triggers inspiring your potential customers and getting them to invest their money. You can utilize this to place your own item, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and clients (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large amount of details Jim Edwards packs in a mere book when you inspect out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you must expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that excellent copywriting leaves ideas. It’s that fantastic copy can always be plugged in and “built” using solutions– and these work no matter what you sell. This area reveals formulas and design templates for advertisements, sales, and emails letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through e-mails, sales, and ads letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase much faster. And the very best way to do that through copywriting is to utilize 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Remember Columbo, well-known for “playing dumb,” while covertly finding out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use information to assist your decisions.

You can likewise utilize the feedback to plug into a couple of proven methods for improving your ads, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you a special pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the ideal stories that will encourage your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more in-depth with discovering copywriting tricks for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.

What I understand for sure, however, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I become a master copywriter. What about you?

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