Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site just checked out 20% of the material you compose.
People only read the first 2 words on a line– normally, they miss the third word.
It’s numbers like this that make you think you must hire a copywriter.
Then you discover about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more exposure, draw in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly require to make sales is terrific sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll prevent working with a company that doesn’t have professional and clean copy.
Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter knows what works. They just discover what works after they go through some experimentation, get some real data around where consumers are leaving and where they’re spending the most time, and refine the copy based upon the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.
Specific, trustworthy, and constant “power” words that harness effective, emotional and psychological triggers that direct individuals to purchase your services and products.
Which’s exactly what Copywriting Secrets, a powerful and basic book for anyone who wants to generate income utilizing advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.
When it comes to motivating people to purchase, it’s a testament to the power of words. When you need to sell anything online, it’s likewise a clear recognition of simply how crucial material marketing has actually become.
The majority of people hear “copywriting” and they think they’re talking to somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you should be interacting info to your leads at a third-grade reading level.
That indicates you worth your prospects’ time and you want to provide access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting secrets originates from understanding which buttons to press when you’re composing advertisement copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to completely gung-ho about your service.
But, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.
Consider it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you begin describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to change, take action, or just make a various decision.
And after that, you’re their friend. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, lots of business owners will inform you that what they want is for quality leads to open their wallets and buy. The truth is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
With so many options, offers, items, services, and chances, the only possible method for your prospects and readers to trust you, purchase from you, and stay devoted to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can use a trusted method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking lovely became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “write great copy.”.
Except that whenever you attempt, your words fail to encourage anybody to buy– except maybe your mommy and a couple of loyal buddies.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the structure blocks together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote again.
Think about another concept in marketing that counts on tactical positioning, building blocks, and the sensible, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to act in such a seamless and natural way, your prospects will not even understand they’re being convinced.
Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or area of proficiency lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct response marketing firm.
He devotes hundreds of hours every year to training individually business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online given that he initially began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced several deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.
Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
If this isn’t the right person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete review, I want to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and details of your deal to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a huge amount of time. It’s the perfect alternative to developing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may appear similar due to the fact that Jim Edwards dealt with both– but that need to just demonstrate how effective his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to convincing people– and, frequently, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks work together so you can use the formulas to construct persuasion gradually. Some examples in the book include:.
The “Love me. Your words need to elicit very strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each prospect, which is best for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly persuade consumers to make a purchase decision, utilizing deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients use to describe what they wish to purchase (page 104).
8 particular places online that will show you the exact triggers motivating your potential customers and getting them to spend their money. You can utilize this to place your own product, service, coaching, software (page 69-71).
How to rapidly assemble the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large amount of info Jim Edwards packs in a mere book.
So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on using a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves clues. This area exposes formulas and design templates for sales, ads, and emails letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through e-mails, advertisements, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to utilize four basic sales stories.
The stories make your prospects “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the very best copywriting secrets is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while privately figuring out the reality? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can use data to direct your decisions.
But you can likewise utilize the feedback to plug into a few proven approaches for enhancing your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you a distinct pledge. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you create the right stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re ready to get even more thorough with finding out copywriting secrets for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single technique in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?