Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headings.
Visitors to your site only read 20% of the material you compose.
Individuals just check out the first two words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you must employ a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you truly need to make sales is fantastic sales copy” (lies).
75% of visitors to a site take notice of the overall quality of the copy, though, and they’ll avoid working with a company that doesn’t have clean and expert copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They only find out what works after they go through some experimentation, get some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based upon the outcomes.
If they don’t understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A specific understanding of who your ideal consumers are, what their biggest “pains” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, psychological and mental triggers that assist people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a fundamental and powerful book for anyone who wishes to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of just how crucial content marketing has actually ended up being.
The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting tricks originates from understanding which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to solve a problem to completely gung-ho about your solution.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social media advertisement, or
- A websites,
… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.
Using words, you continue to poke them everywhere it hurts. Slowly, they remember why they need to change, act, or just make a various decision.
And after that, you’re their best friend. You provide them a solution that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they want is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something far more important.
Something that’s almost a limited resource.
With so many options, offers, services, chances, and products, the only possible way for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Plainly, everyone can utilize a trustworthy method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “compose terrific copy.”.
Except that each time you try, your words fail to encourage anyone to purchase– other than maybe your mama and a couple of loyal friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] constructing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, read that quote again.
Think about another idea in marketing that counts on tactical placement, foundation, and the logical, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a natural and seamless method, your prospects won’t even realize they’re being convinced.
Hint: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or location of proficiency lies in assisting business owners make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts community.
He’s a best-selling author who has been operating online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced numerous offers for his own items and those of others utilizing sales letters that have generated him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
If this isn’t the ideal guy to give you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the complete review, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the perfect alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Since Jim Edwards worked on both– but that ought to simply demonstrate how powerful his capability as a copy developer really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to develop persuasion gradually. Some examples in the book consist of:.
The “Love me. Hate me. There’s no cash in the center!” method. Your words should elicit really strong feelings from individuals and require them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly convince customers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to buy (page 104).
8 specific places online that will show you the specific triggers motivating your prospective clients and getting them to spend their money. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of details Jim Edwards crams in a simple book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you should expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves clues. This section reveals solutions and templates for emails, sales, and ads letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, ads, and emails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while privately determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
You can likewise utilize the feedback to plug into a few proven approaches for improving your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a special promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will inspire your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more in-depth with learning copywriting secrets for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every single method in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?