Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people only read headings.
Visitors to your website just checked out 20% of the material you write.
People just read the very first two words on a line– normally, they miss out on the third word.
It’s numbers like this that make you believe you need to hire a copywriter.
But then you learn about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and effective book that will teach you how to get more clicks, get more exposure, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll avoid doing business with a company that does not have tidy and professional copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some experimentation, gain some genuine data around where customers are leaving and where they’re spending the most time, and refine the copy based upon the results.
If they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect clients are, what their greatest “discomforts” are, and where they presently live.
Particular, trusted, and consistent “power” words that harness powerful, emotional and psychological triggers that direct individuals to purchase your services and items.
And that’s precisely what Copywriting Secrets, a basic and effective book for anyone who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns motivating people to purchase. It’s also a clear acknowledgement of just how essential content marketing has actually become when you need to offer anything online.
The majority of people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
However copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to give them access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting tricks originates from knowing which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to resolve a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst opponent all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Using words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to change, do something about it, or just make a different decision.
And after that, you’re their buddy. You offer them an option that in fact works, without being aggressive, scammy, or salesy.
Now, numerous entrepreneurs will inform you that what they desire is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
With so many services, deals, products, services, and chances, the only possible method for your potential customers and readers to trust you, buy from you, and remain loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking stunning was part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose terrific copy.”.
Other than that each time you try, your words stop working to encourage anybody to purchase– except maybe your mommy and a few loyal friends.
The book shares with you the greatest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in certain structures.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that depends on tactical positioning, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a natural and smooth way, your prospects won’t even understand they’re being encouraged.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.
Russell is sensible– he understands his lane or area of knowledge depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct action marketing company.
He devotes hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts neighborhood.
He’s a best-selling author who has actually been operating online considering that he first started offering e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several deals for his own items and those of others using sales letters that have produced him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
If this isn’t the right man to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
And that can conserve you a massive quantity of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.
A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They may seem similar since Jim Edwards worked on both– but that need to just show how effective his capability as a copy developer genuinely is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are numerous “tricks” to convincing individuals– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” method. Your words ought to elicit very strong emotions from individuals and force them to decide about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately encourage clients to purchase decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and find the “magic” words clients use to explain what they want to buy (page 104).
8 specific locations online that will reveal you the exact triggers inspiring your possible clients and getting them to invest their cash. You can utilize this to position your own product, service, training, software application (page 69-71).
How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of information Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not simply that fantastic copywriting leaves clues. It’s that great copy can always be plugged in and “constructed” using solutions– and these work no matter what you sell. This section reveals formulas and templates for advertisements, sales, and emails letters which have actually never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, sales, and emails letters? And the best way to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist individuals to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly finding out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Often, you can use data to guide your decisions.
But you can also use the feedback to plug into a couple of tested methods for enhancing your sales, advertisements, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Nevertheless, Jim also makes you a special pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial offer. The audio variation will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you want on your side when you’re all set to get back at more extensive with learning copywriting secrets for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I sit down to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I become a master copywriter. What about you?