Russell Brunson Marketing

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just check out headlines.

Visitors to your site just read 20% of the material you compose.

Individuals only check out the very first two words on a line– normally, they miss the 3rd word.

It’s numbers like this that make you think you must work with a copywriter.

Then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson Marketing

Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, get more visibility, bring in more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).

75% of visitors to a website focus on the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have tidy and expert copy.

Truths like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They just learn what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re investing the most time, and refine the copy based upon the results.

If they don’t know what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal consumers are, what their greatest “pains” are, and where they currently live.

Particular, dependable, and constant “power” words that harness effective, psychological and psychological triggers that guide people to purchase your product or services.

Which’s exactly what Copywriting Secrets, a basic and effective book for anyone who wants to earn money using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

It’s a testimony to the power of words when it pertains to inspiring individuals to buy. When you require to sell anything online, it’s also a clear recognition of just how essential material marketing has actually become.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be communicating info to your leads at a third-grade reading level.

That means you worth your potential customers’ time and you wish to give them access to your deal as clearly and tactically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to fix an issue to absolutely gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst opponent all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.

Then, using words, you continue to poke them all over it harms. Gradually, they remember why they need to alter, act, or just make a various decision.

And after that, you’re their buddy. You provide them a service that in fact works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will inform you that what they desire is for quality causes open their wallets and buy. But the reality is that copywriting is about trading something far more important.

Something that’s nearly a limited resource.

Which’s attention.

With a lot of solutions, offers, services, opportunities, and products, the only possible method for your prospects and readers to trust you, buy from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a trusted method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking lovely became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Draw in more leads,.

Make more customers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write great copy.”.

Except that whenever you attempt, your words fail to convince anyone to buy– except possibly your mama and a few loyal buddies.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this noise familiar?

If not, read that quote once again.

Think of another idea in marketing that relies on tactical placement, building blocks, and the rational, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a smooth and natural method, your potential customers will not even understand they’re being encouraged.

Tip: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of knowledge depends on helping entrepreneurs make profits from funnel building.

Russell Brunson Marketing

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He commits numerous hours every year to training individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been running online because he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced numerous deals for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

If this isn’t the right man to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the complete review, I wish to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you an enormous amount of time. It’s the perfect option to producing or keeping an internal copywriter copy from scratch.

A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They may seem similar due to the fact that Jim Edwards worked on both– however that must simply demonstrate how powerful his ability as a copy creator genuinely is.

The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to persuading people– and, often, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Marketing

These secrets and insights work together so you can utilize the formulas to build persuasion over time. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no cash in the center!” method. Your words must elicit very strong emotions from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly encourage customers to purchase choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words customers utilize to explain what they want to buy (page 104).

8 specific locations online that will show you the precise triggers encouraging your prospective clients and getting them to invest their cash. You can use this to place your own item, service, coaching, software (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that develop a “little city of desire” for your clients and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the sheer quantity of details Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves ideas. This area reveals formulas and templates for sales, e-mails, and advertisements letters which have actually never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, sales, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase much faster. And the best method to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.

You can also use the feedback to plug into a couple of proven methods for enhancing your ads, sales, and emails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim also makes you an unique pledge. If you don’t like it, you can request a refund and you don’t have to send out the book back. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will encourage your audience, no matter what you sell.

sales story secrets.

This is the book you desire on your side when you’re prepared to get back at more thorough with finding out copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.

What I know for sure, however, is that every time I sit down to write any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.