Russell Brunson Marketing Secrets Podcast

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people just check out headings.

Visitors to your site just checked out 20% of the material you write.

People only read the very first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you must employ a copywriter.

Then you discover about the costs of hiring a copywriter to get more clicks:

Russell Brunson Marketing Secrets Podcast

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, acquire more presence, attract more leads, earn more customers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is great sales copy” (lies).

75% of visitors to a site take notice of the overall quality of the copy, however, and they’ll prevent working with a business that does not have professional and tidy copy.

Truths like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter knows what works. They only find out what works after they go through some experimentation, gain some genuine information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.

If they do not understand what works, how can they assist you make more sales?

It’s “simple.”

All you require are:

Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your perfect clients are, what their greatest “pains” are, and where they presently live.

Specific, trustworthy, and constant “power” words that harness effective, psychological and psychological triggers that guide people to buy your product or services.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it pertains to inspiring people to purchase. When you need to offer anything online, it’s likewise a clear recognition of just how essential material marketing has actually become.

The majority of people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

But copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.

That means you worth your prospects’ time and you want to provide access to your offer as clearly and tactically as possible.

Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to solve a problem to completely gung-ho about your option.

In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.

Think about it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Utilizing words, you continue to poke them everywhere it harms. Gradually, they keep in mind why they require to alter, do something about it, or simply make a different choice.

And then, you’re their best friend. You provide them a service that actually works, without being aggressive, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more valuable.

Something that’s nearly a limited resource.

Which’s attention.

With a lot of options, deals, services, items, and opportunities, the only possible method for your prospects and readers to trust you, buy from you, and stay devoted to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can utilize a reputable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful belonged to copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “write fantastic copy.”.

Other than that whenever you try, your words stop working to encourage anybody to purchase– other than possibly your mommy and a few faithful buddies.

The book shares with you the biggest secret about copywriting (and it does not matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote again.

Think about another concept in marketing that counts on tactical positioning, building blocks, and the rational, stepwise journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go together. Find out one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and seamless way, your prospects will not even recognize they’re being convinced.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he understands his lane or area of knowledge depends on helping entrepreneurs make profits from funnel building.

Russell Brunson Marketing Secrets Podcast

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his qualifications:.

He’s the founder and owner of a direct reaction marketing company.

He commits numerous hours every year to coaching individually entrepreneur in the Funnel Scripts community.

He’s a very popular author who has been running online because he initially started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced several deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Best of all, he used his self-taught copywriting skills to earn millions– the sort of money responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the best man to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I wish to let you know that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and details of your offer to create high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

And that can save you a huge quantity of time. It’s the ideal option to keeping an in-house copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They may seem similar since Jim Edwards dealt with both– but that should just show how powerful his capability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you require to personalize, tweak, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to persuading individuals– and, typically, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Marketing Secrets Podcast

These insights and tricks work together so you can use the formulas to develop persuasion over time. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no cash in the center!” technique. Your words ought to elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately convince consumers to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and find the “magic” words clients utilize to describe what they wish to buy (page 104).

8 specific places online that will reveal you the exact triggers encouraging your prospective consumers and getting them to invest their money. You can use this to place your own product, service, training, software application (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the large quantity of details Jim Edwards loads in a mere book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental sections. I’ll quickly summarize what you ought to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not just that excellent copywriting leaves ideas. It’s that great copy can constantly be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This section exposes formulas and templates for ads, e-mails, and sales letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through emails, sales, and advertisements letters? And the best method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to provide your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Often, you can utilize data to assist your choices.

But you can likewise use the feedback to plug into a couple of proven methods for enhancing your ads, e-mails, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This suggests that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you a distinct guarantee. If you do not like it, you can request a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial deal. The audio variation will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the best stories that will motivate your audience, no matter what you offer.

sales story secrets.

When you’re prepared to get even more extensive with finding out copywriting tricks for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every method in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing materials, sales pages, ads, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.