Russell Brunson Local Business

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 people only read headings.

Visitors to your website just checked out 20% of the material you compose.

People just check out the very first 2 words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you ought to hire a copywriter.

But then you learn about the costs of hiring a copywriter to get more clicks:

Russell Brunson Local Business

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more visibility, draw in more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a website take note of the overall quality of the copy, however, and they’ll prevent doing business with a company that does not have clean and expert copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter understands what works. They just discover what works after they go through some experimentation, acquire some genuine information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

If they do not understand what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they presently live.

Specific, trusted, and consistent “power” words that harness powerful, psychological and mental triggers that guide individuals to buy your product or services.

And that’s exactly what Copywriting Secrets, a effective and essential book for anyone who wants to earn money using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it concerns inspiring individuals to buy. It’s also a clear recognition of just how important material marketing has actually become when you require to offer anything online.

The majority of people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That indicates you worth your prospects’ time and you want to provide access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re writing ad copy or how to inform a sales story that guides a consumer from being unaware about how to resolve an issue to totally gung-ho about your service.

But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.

Consider it this way:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin explaining your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.

Then, utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to alter, act, or just make a various decision.

And then, you’re their buddy. You use them an option that actually works, without being pushy, scammy, or salesy.

Now, many business owners will inform you that what they desire is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s practically a scarce resource.

Which’s attention.

With numerous services, deals, chances, products, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and stay faithful to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a reliable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning became part of copywriting tricks. Instead, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “compose great copy.”.

Other than that every time you try, your words stop working to convince anyone to buy– other than possibly your mom and a couple of loyal buddies.

However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of foundation, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] building a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, checked out that quote once again.

Consider another concept in marketing that depends on tactical positioning, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to do something about it in such a seamless and natural way, your prospects will not even realize they’re being encouraged.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he knows his lane or area of expertise depends on helping entrepreneurs make profits from funnel structure.

Russell Brunson Local Business

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.

He’s the founder and owner of a direct action marketing company.

He commits hundreds of hours every year to coaching one-on-one entrepreneur in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online since he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that right.

So if this isn’t the best man to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the full review, I want to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and details of your offer to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.

And that can save you an enormous amount of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

They might seem similar because Jim Edwards worked on both– but that must simply show how effective his ability as a copy developer really is.

The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, tweak, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to persuading individuals– and, frequently, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Local Business

These tricks and insights work together so you can use the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Dislike me. There’s no money in the center!” method. Your words must generate extremely strong feelings from individuals and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly convince consumers to make a purchase decision, using deeply deep-rooted mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words customers utilize to describe what they want to buy (page 104).

8 specific locations online that will reveal you the exact triggers inspiring your possible consumers and getting them to invest their cash. You can use this to place your own item, service, coaching, software (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of details Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach nearly every piece of material you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the roadway. It’s not just that fantastic copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you offer. This section exposes solutions and design templates for advertisements, sales, and e-mails letters which have never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through e-mails, ads, and sales letters? And the best method to do that through copywriting is to utilize four fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the very best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your choices.

However you can also utilize the feedback to plug into a few proven methods for enhancing your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you an unique pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will inspire your audience, no matter what you offer.

sales story secrets.

This is the book you want on your side when you’re ready to get even more extensive with learning copywriting secrets for any industry.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.

What I know for sure, though, is that each time I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.