Russell Brunson Liz Benny

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headings.

Visitors to your website just checked out 20% of the material you write.

People only read the very first 2 words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you should hire a copywriter.

But then you learn about the expenses of hiring a copywriter to get more clicks:

Russell Brunson Liz Benny

Summary: Copywriting Secrets is a effective and basic book that will teach you how to get more clicks, get more visibility, attract more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have clean and expert copy.

Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They only find out what works after they go through some experimentation, acquire some genuine information around where customers are leaving and where they’re spending the most time, and improve the copy based upon the results.

If they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy solutions that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their biggest “discomforts” are, and where they currently live.

Particular, trusted, and constant “power” words that harness powerful, psychological and psychological triggers that assist people to buy your product or services.

Which’s exactly what Copywriting Secrets, a effective and basic book for anyone who wants to make money using ads, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can use Copywriting Secrets.

It’s a testament to the power of words when it pertains to encouraging people to purchase. When you require to offer anything online, it’s likewise a clear recognition of just how important material marketing has actually become.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.

Now, the “technique” part of copywriting secrets originates from knowing which buttons to push when you’re composing advertisement copy or how to inform a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your option.

In my experience, copywriting is easier: It’s like being somebody’s best pal and their worst opponent all on one page.

Consider it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you start off explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they require to alter, take action, or simply make a different decision.

And after that, you’re their buddy. You use them a service that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more important.

Something that’s practically a scarce resource.

Which’s attention.

With so many services, offers, chances, products, and services, the only possible method for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a trustworthy way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking stunning became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “compose fantastic copy.”.

Other than that every time you attempt, your words fail to encourage anybody to buy– except possibly your mama and a few devoted pals.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.

Does this sound familiar?

If not, read that quote again.

Think about another principle in marketing that relies on strategic placement, building blocks, and the logical, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a seamless and natural method, your prospects won’t even understand they’re being persuaded.

Hint: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.

Russell is sensible– he knows his lane or location of competence depends on helping entrepreneurs make make money from funnel building.

Russell Brunson Liz Benny

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct action marketing firm.

He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.

He’s a best-selling author who has actually been operating online considering that he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched multiple offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can save you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

They may appear similar because Jim Edwards dealt with both– but that need to just show how effective his capability as a copy developer truly is.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are numerous “tricks” to convincing individuals– and, typically, you have to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Liz Benny

These tricks and insights interact so you can use the formulas to develop persuasion with time. Some examples in the book consist of:.

The “Love me. Your words need to elicit really strong feelings from people and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).

Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly encourage clients to make a purchase decision, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words consumers use to explain what they wish to purchase (page 104).

8 particular places online that will show you the exact triggers inspiring your possible consumers and getting them to spend their cash. You can use this to place your own product, service, coaching, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your clients and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the sheer quantity of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five standard sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the roadway. It’s not just that fantastic copywriting leaves hints. It’s that great copy can always be plugged in and “built” using formulas– and these work no matter what you sell. This section reveals solutions and templates for advertisements, emails, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through sales, e-mails, and ads letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy faster. And the best way to do that through copywriting is to use four basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that one of the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, famous for “playing dumb,” while covertly figuring out the reality? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to offer your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can use information to assist your decisions.

But you can likewise use the feedback to plug into a few tested methods for improving your sales, e-mails, and ads letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim also makes you a special guarantee. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will encourage your audience, no matter what you offer.

sales story secrets.

When you’re all set to get even more thorough with discovering copywriting tricks for any industry, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single method in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.