Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals just read headings.
Visitors to your website just read 20% of the material you write.
Individuals just check out the first two words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you should work with a copywriter.
However then you learn more about the expenses of hiring a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more visibility, bring in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, however, and they’ll avoid doing business with a company that does not have tidy and expert copy.
Facts like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some trial and error, gain some real data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.
So if they do not know what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you write sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “pains” are, and where they presently live.
Particular, reputable, and constant “power” words that harness powerful, mental and psychological triggers that assist people to buy your services and items.
Which’s exactly what Copywriting Secrets, a effective and essential book for anyone who wants to earn money using advertisements, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can use Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testimony to the power of words. When you need to sell anything online, it’s also a clear acknowledgement of simply how essential content marketing has become.
Most people hear “copywriting” and they believe they’re talking with someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be interacting details to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you want to provide access to your deal as plainly and tactically as possible.
Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to solve an issue to totally gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst opponent all on one page.
Consider it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.
Utilizing words, you continue to poke them all over it harms. Slowly, they keep in mind why they require to alter, take action, or merely make a various decision.
And after that, you’re their buddy. You provide them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality causes open their wallets and purchase. The truth is that copywriting is about trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With numerous solutions, offers, chances, products, and services, the only possible way for your prospects and readers to trust you, purchase from you, and remain devoted to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everybody can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the really solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking stunning was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
The majority of copywriting books attempt to teach you how to “compose terrific copy.”.
Except that every time you try, your words fail to convince anybody to buy– except perhaps your mama and a couple of faithful good friends.
But the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Think of another idea in marketing that counts on tactical placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy skills go together. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get people to take action in such a seamless and natural way, your potential customers will not even recognize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he understands his lane or area of knowledge lies in assisting entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He devotes numerous hours every year to training individually business owners in the Funnel Scripts community.
He’s a very popular author who has been running online considering that he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released numerous offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting competence.
Most importantly, he utilized his self-taught copywriting skills to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that right.
So if this isn’t the best guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the complete review, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can save you a massive amount of time. It’s the best alternative to keeping an internal copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
They may appear comparable because Jim Edwards worked on both– but that ought to just show how effective his ability as a copy developer really is.
The Copywriting Secrets book, on the other hand, will give you whatever you need to customize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to convincing people– and, frequently, you need to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights interact so you can use the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” technique. Your words ought to elicit very strong feelings from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each prospect, which is perfect for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to quickly encourage consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to describe what they wish to purchase (page 104).
8 specific places online that will reveal you the exact triggers encouraging your prospective consumers and getting them to spend their cash. You can utilize this to place your own item, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of info Jim Edwards crams in a mere book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you need to anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not simply that excellent copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “built” utilizing formulas– and these work no matter what you sell. This section reveals solutions and design templates for e-mails, ads, and sales letters which have actually never failed.
3. Make ‘Em Thirsty Secrets.
The secret to offering through sales, advertisements, and emails letters? And the finest way to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not costing all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly finding out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to offer your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this section in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.
You can likewise use the feedback to plug into a couple of tested techniques for enhancing your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book free of charge as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Nevertheless, Jim likewise makes you a distinct pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more thorough with discovering copywriting secrets for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.
What I understand for sure, though, is that each time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that until I end up being a master copywriter. What about you?