Russell Brunson Little Snot

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals just read headings.

Visitors to your website just checked out 20% of the content you compose.

People only read the very first two words on a line– normally, they miss the 3rd word.

It’s numbers like this that make you believe you ought to work with a copywriter.

But then you learn about the costs of hiring a copywriter to get more clicks:

Russell Brunson Little Snot

Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, acquire more exposure, attract more leads, make more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really require to make sales is excellent sales copy” (lies).

75% of visitors to a site pay attention to the general quality of the copy, though, and they’ll prevent working with a business that doesn’t have tidy and expert copy.

Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just discover what works after they go through some experimentation, acquire some genuine information around where customers are leaving and where they’re investing the most time, and refine the copy based on the results.

If they don’t understand what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy formulas that help you write sales copy and then hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.

Particular, trusted, and constant “power” words that harness powerful, psychological and emotional triggers that guide people to buy your services and products.

Which’s precisely what Copywriting Secrets, a powerful and basic book for anybody who wishes to make money utilizing advertisements, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can use Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it comes to inspiring people to purchase. When you need to sell anything online, it’s also a clear acknowledgement of simply how important material marketing has actually become.

Most people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.

But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be interacting details to your leads at a third-grade reading level.

That suggests you worth your potential customers’ time and you want to give them access to your offer as clearly and strategically as possible.

Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being uninformed about how to solve an issue to absolutely gung-ho about your solution.

However, in my experience, copywriting is simpler: It’s like being someone’s buddy and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you begin describing your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they need to alter, act, or just make a various decision.

And then, you’re their friend. You provide them a solution that actually works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they desire is for quality leads to open their wallets and buy. However the fact is that copywriting is about trading something far more important.

Something that’s almost a scarce resource.

Which’s attention.

With so many services, offers, products, chances, and services, the only possible way for your readers and potential customers to trust you, buy from you, and remain faithful to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everyone can use a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking lovely was part of copywriting tricks. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose excellent copy.”.

Except that each time you try, your words stop working to convince anybody to buy– other than maybe your mom and a few loyal pals.

But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in particular structures.

Does this sound familiar?

If not, checked out that quote once again.

Think of another principle in marketing that relies on strategic positioning, building blocks, and the logical, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a natural and seamless way, your prospects will not even realize they’re being persuaded.

Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he understands his lane or location of knowledge depends on assisting business owners make benefit from funnel building.

Russell Brunson Little Snot

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply take a look at his credentials:.

He’s the creator and owner of a direct response marketing firm.

He commits numerous hours every year to training individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has been running online considering that he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several deals for his own items and those of others utilizing sales letters that have actually produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Most importantly, he used his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you read that.

If this isn’t the best person to give you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I want to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.

Which can conserve you a massive quantity of time. It’s the ideal alternative to creating or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Since Jim Edwards worked on both– however that must simply demonstrate how powerful his capability as a copy developer really is, they may seem similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are lots of “tricks” to convincing individuals– and, typically, you need to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Little Snot

These insights and tricks work together so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.

The “Love me. Your words should generate very strong emotions from people and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to instantly encourage customers to make a purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words customers utilize to explain what they want to buy (page 104).

8 particular places online that will show you the precise triggers encouraging your prospective customers and getting them to spend their cash. You can use this to place your own product, service, training, software application (page 69-71).

How to quickly put together the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

When you take a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of info Jim Edwards crams in a simple book.

So I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that fantastic copywriting leaves clues. This section exposes solutions and templates for sales, emails, and advertisements letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, e-mails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use four fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Keep in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while privately finding out the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.

However you can likewise use the feedback to plug into a couple of proven techniques for enhancing your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are several ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special promise. If you don’t like it, you can request for a refund and you don’t have to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the original deal. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will encourage your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more thorough with finding out copywriting secrets for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single strategy in Copywriting Secrets.

What I understand for sure, though, is that each time I sit down to compose any of my marketing materials, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that till I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.