Russell Brunson Lecture

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headlines.

Visitors to your site only checked out 20% of the material you write.

Individuals only check out the very first 2 words on a line– normally, they miss the 3rd word.

It’s numbers like this that make you believe you should employ a copywriter.

Then you learn about the costs of hiring a copywriter to get more clicks:

Russell Brunson Lecture

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a site focus on the total quality of the copy, however, and they’ll avoid working with a business that does not have expert and tidy copy.

Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They only learn what works after they go through some experimentation, gain some genuine information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

If they don’t understand what works, how can they assist you make more sales?

It’s “simple.”

All you need are:

Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.

Specific, dependable, and consistent “power” words that harness powerful, psychological and mental triggers that assist individuals to buy your product or services.

Which’s precisely what Copywriting Secrets, a effective and basic book for anyone who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

When it comes to inspiring individuals to buy, it’s a testimony to the power of words. When you need to sell anything online, it’s likewise a clear acknowledgement of simply how essential content marketing has actually become.

Many people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

But copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.

That means you worth your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.

Now, the “strategy” part of copywriting secrets comes from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve a problem to absolutely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst opponent all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you begin describing your reader’s inmost, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Then, using words, you continue to poke them all over it harms. Slowly, they keep in mind why they need to alter, do something about it, or simply make a different choice.

And after that, you’re their buddy. You provide them a service that really works, without being aggressive, scammy, or salesy.

Now, lots of entrepreneurs will inform you that what they want is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

Which’s attention.

With many solutions, offers, services, opportunities, and products, the only possible method for your prospects and readers to trust you, purchase from you, and remain faithful to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Clearly, everyone can use a trustworthy method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous became part of copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

Many copywriting books try to teach you how to “write fantastic copy.”.

Except that whenever you try, your words fail to convince anyone to purchase– other than perhaps your mother and a couple of loyal pals.

However the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the structure obstructs together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote once again.

Think about another idea in marketing that counts on strategic positioning, building blocks, and the sensible, step-by-step journey that guides a possibility from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to take action in such a natural and smooth way, your potential customers won’t even recognize they’re being convinced.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline states,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Period.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of knowledge depends on helping business owners make make money from funnel building.

Russell Brunson Lecture

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply take a look at his credentials:.

He’s the founder and owner of a direct response marketing firm.

He devotes numerous hours every year to coaching one-on-one business owners in the Funnel Scripts community.

He’s a very popular author who has been running online because he first began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced multiple deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in profits.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting know-how.

Best of all, he utilized his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

So if this isn’t the right guy to provide you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the very same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your clients and information of your deal to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

And that can save you a massive amount of time. It’s the ideal option to keeping an internal copywriter or creating copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– however that need to just show how powerful his capability as a copy creator really is, they may seem similar.

The Copywriting Secrets book, on the other hand, will offer you everything you require to personalize, tweak, and best conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing individuals– and, typically, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Lecture

These tricks and insights interact so you can utilize the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Your words need to elicit very strong emotions from people and force them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Find out how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly convince consumers to make a purchase decision, using deeply ingrained mental triggers (page 143-158).

Speak in the voice of your customer and discover the “magic” words consumers utilize to explain what they want to purchase (page 104).

8 specific locations online that will reveal you the specific triggers inspiring your possible clients and getting them to invest their money. You can use this to position your own product, service, coaching, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards eventually buying from you (page 178).

It gets sort of overwhelming reading about the large amount of details Jim Edwards loads in a simple book when you inspect out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll quickly summarize what you should anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on using a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not just that great copywriting leaves hints. It’s that excellent copy can always be plugged in and “constructed” utilizing solutions– and these work no matter what you sell. This area reveals formulas and templates for e-mails, ads, and sales letters which have actually never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through sales, emails, and ads letters? And the finest method to do that through copywriting is to use 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the section that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards reveals you how to utilize this section of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as excellent as the amount of tweaking and refining you do.

You can likewise use the feedback to plug into a couple of proven techniques for enhancing your advertisements, emails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim also makes you a special guarantee. If you do not like it, you can ask for a refund and you don’t need to send the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will encourage your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more extensive with learning copywriting tricks for any industry, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used each and every single technique in Copywriting Secrets.

What I understand for sure, though, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.