Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your website just checked out 20% of the content you write.
People just read the very first two words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you believe you need to employ a copywriter.
Then you find out about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and basic book that will teach you how to get more clicks, get more visibility, attract more leads, make more customers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly need to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the overall quality of the copy, though, and they’ll prevent doing business with a company that doesn’t have tidy and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter knows what works. They only find out what works after they go through some trial and error, gain some genuine information around where clients are leaving and where they’re spending the most time, and fine-tune the copy based upon the results.
So if they do not understand what works, how can they help you make more sales?
All you need are:
Copy formulas that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “discomforts” are, and where they presently live.
Specific, dependable, and consistent “power” words that harness powerful, mental and emotional triggers that assist people to buy your services and items.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anyone who wants to earn money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can use Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns motivating individuals to buy. It’s also a clear recognition of simply how important content marketing has actually become when you require to offer anything online.
Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.
But copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to push when you’re writing ad copy or how to inform a sales story that guides a customer from being uninformed about how to solve an issue to totally gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to alter, take action, or simply make a different decision.
And after that, you’re their buddy. You provide them a solution that in fact works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will tell you that what they want is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With a lot of options, offers, items, services, and chances, the only possible method for your readers and prospects to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking stunning was part of copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books try to teach you how to “write terrific copy.”.
Other than that each time you attempt, your words fail to encourage anyone to purchase– except perhaps your mother and a couple of devoted pals.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] constructing a little city of desire for your person to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Think about another principle in marketing that counts on strategic positioning, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a seamless and natural method, your prospects won’t even recognize they’re being persuaded.
Hint: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is sensible– he knows his lane or location of expertise depends on helping business owners make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his credentials:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been operating online because he initially began offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s launched multiple offers for his own products and those of others using sales letters that have actually produced him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting skills to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that.
So if this isn’t the best guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and information of your offer to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.
And that can save you a massive quantity of time. It’s the ideal option to keeping an internal copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Because Jim Edwards worked on both– however that need to just show how effective his capability as a copy developer truly is, they may seem similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to tailor, fine-tune, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, frequently, you need to employ a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to elicit extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).
Find out how to make more on each prospect, which is perfect for a sales funnel, using the “give them a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince consumers to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers use to describe what they want to purchase (page 104).
8 particular places online that will show you the specific triggers inspiring your possible customers and getting them to invest their money. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you take a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the sheer quantity of information Jim Edwards crams in a simple book.
I’ve broken down his deliverables into five fundamental sections. I’ll quickly summarize what you need to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber fulfills the road. It’s not just that fantastic copywriting leaves hints. It’s that terrific copy can constantly be plugged in and “developed” utilizing formulas– and these work no matter what you sell. This section reveals solutions and design templates for emails, sales, and ads letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through sales, e-mails, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll buy quicker. And the best method to do that through copywriting is to use four fundamental sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while secretly determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your consumers worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize information to guide your decisions.
However you can likewise use the feedback to plug into a few tested methods for improving your ads, sales, and emails letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you an unique guarantee. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will encourage your audience, no matter what you offer.
sales story tricks.
When you’re prepared to get even more extensive with learning copywriting tricks for any industry, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I know for sure, though, is that each time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?