Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only check out headings.
Visitors to your site only checked out 20% of the content you compose.
Individuals only check out the very first 2 words on a line– usually, they miss the 3rd word.
It’s numbers like this that make you think you need to employ a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, get more visibility, draw in more leads, make more subscribers, and and land more sales online.
Good freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a website focus on the general quality of the copy, however, and they’ll avoid doing business with a business that does not have professional and clean copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only find out what works after they go through some trial and error, get some real data around where customers are leaving and where they’re spending the most time, and refine the copy based on the results.
If they do not know what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you compose sales copy and after that hook these transformative words into the larger structure of your sales page.
A precise understanding of who your ideal consumers are, what their greatest “pains” are, and where they presently live.
Particular, dependable, and constant “power” words that harness powerful, mental and emotional triggers that guide people to purchase your services and products.
And that’s exactly what Copywriting Secrets, a effective and essential book for anyone who wishes to generate income utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating individuals to buy, it’s a testament to the power of words. It’s also a clear acknowledgement of just how important material marketing has actually become when you require to offer anything online.
Many people hear “copywriting” and they think they’re speaking with somebody who practices copyright law.
Copywriting is nowhere as dry, arcane, or verbose as legalese. If you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you want to provide access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting secrets originates from knowing which buttons to push when you’re composing ad copy or how to tell a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your option.
But, in my experience, copywriting is easier: It’s like being somebody’s buddy and their worst enemy all on one page.
Think of it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start describing your reader’s inmost, darkest, most prevalent pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they remember why they need to change, take action, or simply make a various decision.
And after that, you’re their friend. You offer them a service that really works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality results in open their wallets and buy. However the fact is that copywriting has to do with trading something even more important.
Something that’s nearly a limited resource.
With numerous solutions, offers, services, opportunities, and items, the only possible way for your prospects and readers to trust you, buy from you, and remain faithful to you is through keeping their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a dependable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one said that looking lovely belonged to copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Bring in more leads,.
Earn more subscribers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write excellent copy.”.
Other than that each time you attempt, your words stop working to persuade anyone to buy– other than perhaps your mother and a couple of devoted good friends.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the building blocks together, and after that you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Consider another principle in marketing that relies on strategic positioning, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get people to take action in such a natural and smooth method, your potential customers won’t even realize they’re being convinced.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or location of knowledge depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the creator and owner of a direct reaction marketing company.
He dedicates numerous hours every year to training individually entrepreneur in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple offers for his own products and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.
He’s been included in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Best of all, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the best guy to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and information of your deal to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
And that can conserve you an enormous quantity of time. It’s the perfect alternative to keeping an internal copywriter or developing copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
They may appear similar because Jim Edwards dealt with both– however that should simply demonstrate how powerful his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to personalize, tweak, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are lots of “tricks” to convincing people– and, typically, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Your words ought to elicit very strong emotions from individuals and require them to make a choice about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is ideal for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that reveals you how to immediately encourage clients to purchase decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers use to explain what they wish to purchase (page 104).
8 specific locations online that will reveal you the exact triggers encouraging your prospective consumers and getting them to invest their money. You can utilize this to position your own item, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that produce a “little city of desire” for your potential customers and consumers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer amount of info Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves ideas. This area reveals formulas and templates for advertisements, sales, and e-mails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Keep in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, well-known for “playing dumb,” while privately determining the reality? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can utilize data to guide your choices.
However you can also utilize the feedback to plug into a few tested approaches for improving your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim offers the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a special guarantee. You can ask for a refund and you do not have to send out the book back if you don’t like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
When you’re prepared to get even more extensive with finding out copywriting tricks for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I understand for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that up until I become a master copywriter. What about you?