Russell Brunson Jui Jitsu

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just check out headings.

Visitors to your website just checked out 20% of the content you compose.

Individuals just check out the very first 2 words on a line– usually, they miss the 3rd word.

It’s numbers like this that make you believe you should hire a copywriter.

However then you learn about the costs of hiring a copywriter to get more clicks:

Russell Brunson Jui Jitsu

Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, acquire more presence, draw in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a site take note of the general quality of the copy, though, and they’ll prevent working with a business that does not have tidy and expert copy.

Facts like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter knows what works. They only learn what works after they go through some experimentation, get some real data around where clients are leaving and where they’re investing the most time, and refine the copy based upon the results.

So if they don’t understand what works, how can they assist you make more sales?

It’s “easy.”

All you require are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal consumers are, what their greatest “pains” are, and where they presently live.

Specific, reliable, and consistent “power” words that harness effective, mental and psychological triggers that assist individuals to buy your services and items.

And that’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wishes to generate income using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it pertains to encouraging individuals to purchase. When you require to offer anything online, it’s likewise a clear recognition of just how essential content marketing has become.

Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

However copywriting is no place as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That means you value your potential customers’ time and you wish to provide access to your deal as clearly and strategically as possible.

Now, the “technique” part of copywriting tricks comes from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a client from being unaware about how to fix an issue to absolutely gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being someone’s friend and their worst enemy all on one page.

Consider it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks advertisement, or
  • A web page,

… you begin explaining your reader’s deepest, darkest, most prevalent discomfort to them. You hold up a very undesirable mirror.

Utilizing words, you continue to poke them all over it hurts. Slowly, they remember why they require to change, take action, or just make a different choice.

And after that, you’re their friend. You offer them a solution that actually works, without being aggressive, scammy, or salesy.

Now, many entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

And that’s attention.

With a lot of services, deals, chances, services, and products, the only possible way for your potential customers and readers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a reliable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one stated that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Make more customers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write terrific copy.”.

Except that every time you attempt, your words fail to encourage anyone to buy– except possibly your mama and a few faithful buddies.

However the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.

Does this sound familiar?

If not, checked out that quote again.

Consider another principle in marketing that relies on tactical positioning, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to do something about it in such a natural and seamless method, your prospects won’t even recognize they’re being encouraged.

Tip: One of the primary copywriting tricks, states Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Period.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of proficiency lies in assisting business owners make make money from funnel building.

Russell Brunson Jui Jitsu

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He commits hundreds of hours every year to coaching individually company owner in the Funnel Scripts community.

He’s a best-selling author who has actually been running online considering that he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released several deals for his own items and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting skills to make millions– the sort of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that.

So if this isn’t the right guy to give you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete evaluation, I wish to let you understand that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your customers and details of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

And that can conserve you a massive amount of time. It’s the best option to producing or keeping an internal copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Due to the fact that Jim Edwards worked on both– however that ought to simply demonstrate how effective his capability as a copy developer really is, they might appear comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, modify, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to convincing people– and, frequently, you have to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Jui Jitsu

These tricks and insights work together so you can use the formulas to construct persuasion gradually. Some examples in the book include:.

The “Love me. Hate me. There’s no money in the middle!” technique. Your words must elicit really strong feelings from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Find out how to make more on each prospect, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that reveals you how to immediately convince customers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words consumers use to describe what they want to purchase (page 104).

8 particular places online that will show you the precise triggers encouraging your potential consumers and getting them to spend their money. You can utilize this to place your own item, service, training, software (page 69-71).

How to rapidly assemble the “foundation” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the large quantity of info Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into 5 fundamental areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this section revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the roadway. It’s not just that fantastic copywriting leaves clues. It’s that excellent copy can always be plugged in and “developed” utilizing solutions– and these work no matter what you sell. This section reveals formulas and design templates for sales, advertisements, and emails letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, advertisements, and e-mails letters? As Jim Edwards says, “Make ’em thirsty!” In other words, you want to tickle those levers so they’ll purchase faster. And the best way to do that through copywriting is to use 4 fundamental sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Typically, you can use information to direct your decisions.

But you can also utilize the feedback to plug into a few tested approaches for improving your sales, advertisements, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

However, Jim likewise makes you a special guarantee. You can ask for a refund and you do not have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you sell.

sales story secrets.

This is the book you desire on your side when you’re prepared to get even more extensive with finding out copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not used every single method in Copywriting Secrets.

What I know for sure, though, is that each time I sit down to compose any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.