Russell Brunson Interview

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only check out headings.

Visitors to your website just checked out 20% of the content you write.

People only check out the first 2 words on a line– normally, they miss out on the third word.

It’s numbers like this that make you think you should hire a copywriter.

Then you find out about the costs of working with a copywriter to get more clicks:

Russell Brunson Interview

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more presence, attract more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually require to make sales is terrific sales copy” (lies).

75% of visitors to a site pay attention to the total quality of the copy, however, and they’ll prevent doing business with a business that does not have expert and tidy copy.

Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No beginner copywriter knows what works. They just discover what works after they go through some trial and error, acquire some genuine data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based on the results.

If they do not know what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.

A precise understanding of who your perfect customers are, what their biggest “discomforts” are, and where they presently live.

Particular, reliable, and consistent “power” words that harness effective, mental and psychological triggers that direct people to buy your products and services.

And that’s precisely what Copywriting Secrets, a basic and effective book for anybody who wishes to generate income utilizing ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. It’s also a clear recognition of simply how essential content marketing has actually become when you require to sell anything online.

Many people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or wordy as legalese. In fact, if you’re doing it right, you should be communicating details to your leads at a third-grade reading level.

That means you value your prospects’ time and you wish to provide access to your deal as plainly and strategically as possible.

Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re composing ad copy or how to tell a sales story that guides a customer from being unaware about how to solve a problem to absolutely gung-ho about your service.

In my experience, copywriting is simpler: It’s like being somebody’s best buddy and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A websites,

… you start off explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely unpleasant mirror.

Then, utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they require to alter, take action, or simply make a different choice.

And then, you’re their best friend. You offer them a solution that really works, without being aggressive, scammy, or salesy.

Now, many business owners will tell you that what they desire is for quality leads to open their wallets and purchase. But the fact is that copywriting is about trading something much more valuable.

Something that’s almost a scarce resource.

And that’s attention.

With many options, deals, opportunities, items, and services, the only possible way for your readers and potential customers to trust you, buy from you, and remain loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everybody can use a reputable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful became part of copywriting tricks. Instead, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more customers, and.

Land more sales online.

A lot of copywriting books attempt to teach you how to “compose terrific copy.”.

Except that each time you try, your words fail to encourage anyone to buy– except perhaps your mother and a couple of faithful good friends.

The book shares with you the biggest secret about copywriting (and it does not matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re creating copy:.

” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote once again.

Think of another idea in marketing that counts on tactical placement, foundation, and the sensible, step-by-step journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which implies that sales funnels and sales copy skills go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to do something about it in such a smooth and natural way, your prospects won’t even realize they’re being persuaded.

Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he knows his lane or location of proficiency depends on helping entrepreneurs make profits from funnel structure.

Russell Brunson Interview

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct reaction marketing company.

He dedicates hundreds of hours every year to training individually business owners in the Funnel Scripts community.

He’s a very popular author who has been operating online since he first started selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s launched several offers for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in earnings.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.

Most importantly, he utilized his self-taught copywriting abilities to earn millions– the kind of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that.

If this isn’t the right person to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter the full evaluation, I want to let you understand that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

Which can conserve you a huge quantity of time. It’s the perfect option to keeping an in-house copywriter or developing copy from scratch.

A lot of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).

They might seem comparable since Jim Edwards dealt with both– but that ought to simply demonstrate how powerful his capability as a copy creator truly is.

The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, tweak, and best conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “secrets” to convincing individuals– and, often, you need to utilize a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Interview

These insights and secrets interact so you can utilize the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Your words must elicit really strong feelings from people and require them to make a choice about you personally– it’s one of the most successful things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to quickly persuade consumers to buy choice, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers use to explain what they want to purchase (page 104).

8 specific places online that will show you the specific triggers encouraging your potential clients and getting them to invest their cash. You can use this to position your own product, service, coaching, software application (page 69-71).

How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that great copywriting leaves hints. This area exposes solutions and templates for emails, advertisements, and sales letters which have never ever failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through e-mails, sales, and advertisements letters? And the finest method to do that through copywriting is to utilize 4 basic sales stories.

The stories make your potential customers “thirsty,” and your copywriting will assist people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the section that assists you master and embed those secret “stealth closes.”.

Remember Columbo, popular for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to give your customers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this section in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.

You can likewise utilize the feedback to plug into a couple of proven methods for enhancing your advertisements, emails, and sales letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

Jim likewise makes you a special pledge. You can ask for a refund and you don’t have to send the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will motivate your audience, no matter what you offer.

sales story tricks.

When you’re prepared to get even more extensive with finding out copywriting tricks for any industry, this is the book you desire on your side.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.

What I understand for sure, however, is that whenever I take a seat to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that up until I end up being a master copywriter. What about you?

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