Russell Brunson How To Write A Book

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people just check out headlines.

Visitors to your site just read 20% of the content you compose.

People just read the first 2 words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you think you ought to employ a copywriter.

Then you find out about the costs of employing a copywriter to get more clicks:

Russell Brunson How To Write A Book

Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, get more presence, attract more leads, earn more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).

75% of visitors to a website take note of the total quality of the copy, though, and they’ll prevent working with a company that does not have expert and clean copy.

Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No novice copywriter knows what works. They only discover what works after they go through some trial and error, get some real data around where clients are leaving and where they’re investing the most time, and improve the copy based upon the results.

So if they don’t know what works, how can they assist you make more sales?

It’s “basic.”

All you require are:

Copy formulas that help you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.

Specific, reputable, and consistent “power” words that harness powerful, psychological and mental triggers that assist individuals to purchase your products and services.

Which’s exactly what Copywriting Secrets, a powerful and essential book for anybody who wants to earn money utilizing advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testament to the power of words when it comes to encouraging individuals to purchase. It’s likewise a clear recognition of simply how essential material marketing has ended up being when you need to sell anything online.

Most people hear “copywriting” and they believe they’re talking with somebody who practices copyright law.

Copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you need to be interacting information to your leads at a third-grade reading level.

That means you worth your potential customers’ time and you wish to provide access to your offer as plainly and tactically as possible.

Now, the “strategy” part of copywriting secrets originates from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a consumer from being uninformed about how to resolve a problem to totally gung-ho about your service.

However, in my experience, copywriting is simpler: It’s like being someone’s best friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you begin describing your reader’s deepest, darkest, most pervasive pain to them. You hold up an extremely undesirable mirror.

Then, utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they require to change, take action, or just make a various decision.

And then, you’re their buddy. You provide them a service that really works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they want is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more valuable.

Something that’s almost a limited resource.

And that’s attention.

With a lot of services, deals, services, items, and opportunities, the only possible method for your readers and potential customers to trust you, purchase from you, and remain loyal to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and material.

Plainly, everybody can use a dependable method to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that uses the extremely solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking lovely belonged to copywriting secrets. Rather, the book shows you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose great copy.”.

Other than that every time you attempt, your words fail to encourage anyone to purchase– except maybe your mother and a couple of loyal good friends.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of foundation, you are putting the building blocks together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, checked out that quote once again.

Consider another concept in marketing that counts on tactical positioning, foundation, and the rational, stepwise journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which means that sales funnels and sales copy skills go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a seamless and natural method, your prospects will not even realize they’re being persuaded.

Hint: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

Get a FREE copy of Copywriting Secrets.

Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is sensible– he understands his lane or location of expertise depends on helping business owners make make money from funnel building.

Russell Brunson How To Write A Book

Russel Brunson Copywriting Secrets Book.

Jim Edwards is the self-taught, go-to master for success with sales copy. Just take a look at his credentials:.

He’s the founder and owner of a direct action marketing company.

He commits hundreds of hours every year to coaching one-on-one business owners in the Funnel Scripts community.

He’s a best-selling author who has been operating online since he initially started offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s released several deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in profits.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting expertise.

Most importantly, he used his self-taught copywriting skills to make millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right person to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Before we enter into the complete evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to develop high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can save you a massive amount of time. It’s the best alternative to developing or keeping an in-house copywriter copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).

Due to the fact that Jim Edwards worked on both– however that must simply demonstrate how powerful his ability as a copy developer really is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to personalize, modify, and perfect conversion copy.

Get a FREE copy of Copywriting Secrets.

Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is everything about persuasion with words, right?

Well, there are many “secrets” to convincing people– and, typically, you need to employ a mix of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson How To Write A Book

These insights and tricks interact so you can use the formulas to construct persuasion with time. Some examples in the book include:.

The “Love me. Dislike me. There’s no cash in the center!” strategy. Your words need to elicit really strong feelings from people and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through writer’s block (page 168).

A 13-step sales message formula that reveals you how to immediately encourage consumers to purchase decision, utilizing deeply ingrained mental triggers (page 143-158).

Speak in the voice of your client and find the “magic” words customers use to explain what they wish to purchase (page 104).

8 specific locations online that will reveal you the specific triggers encouraging your possible clients and getting them to spend their cash. You can use this to position your own item, service, coaching, software (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your prospects and customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of information Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into 5 standard areas. I’ll rapidly summarize what you should anticipate in each area of the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

1. Copywriting Mindset Secrets.

Jim Edwards starts this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber meets the road. It’s not just that great copywriting leaves hints. It’s that fantastic copy can constantly be plugged in and “constructed” using formulas– and these work no matter what you offer. This section exposes formulas and design templates for emails, ads, and sales letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, sales, and e-mails letters? And the finest method to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that among the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while privately figuring out the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your consumers worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as good as the amount of tweaking and refining you do.

However you can also utilize the feedback to plug into a few proven methods for enhancing your e-mails, advertisements, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a distinct guarantee. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.

Get a FREE copy of Copywriting Secrets.

Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will pop up as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you produce the best stories that will encourage your audience, no matter what you sell.

sales story secrets.

When you’re prepared to get even more extensive with finding out copywriting tricks for any market, this is the book you want on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized every single strategy in Copywriting Secrets.

What I understand for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, ads, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.