Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people just read headlines.
Visitors to your site just read 20% of the material you compose.
People only read the first two words on a line– normally, they miss the third word.
It’s numbers like this that make you believe you ought to work with a copywriter.
Then you learn about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a fundamental and powerful book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is great sales copy” (lies).
75% of visitors to a site focus on the overall quality of the copy, though, and they’ll avoid working with a business that does not have expert and tidy copy.
Facts like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some trial and error, acquire some real information around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy solutions that help you compose sales copy and then hook these transformative words into the larger structure of your sales page.
An exact understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.
Particular, reliable, and consistent “power” words that harness effective, mental and psychological triggers that guide people to buy your services and items.
And that’s exactly what Copywriting Secrets, a effective and fundamental book for anybody who wishes to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everyone can use Copywriting Secrets.
It’s a testament to the power of words when it comes to inspiring individuals to buy. It’s also a clear recognition of just how important content marketing has ended up being when you need to offer anything online.
Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That indicates you value your potential customers’ time and you wish to provide access to your deal as clearly and tactically as possible.
Now, the “strategy” part of copywriting tricks comes from understanding which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s finest pal and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you begin explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, using words, you continue to poke them all over it injures. Slowly, they keep in mind why they need to alter, take action, or just make a different choice.
And then, you’re their friend. You offer them a service that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality causes open their wallets and buy. But the reality is that copywriting has to do with trading something even more important.
Something that’s almost a limited resource.
And that’s attention.
With a lot of services, offers, products, services, and chances, the only possible way for your readers and potential customers to trust you, buy from you, and stay loyal to you is through keeping their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking gorgeous was part of copywriting secrets. Rather, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more presence,.
Draw in more leads,.
Make more subscribers, and.
Land more sales online.
Most copywriting books try to teach you how to “write excellent copy.”.
Other than that whenever you attempt, your words fail to convince anyone to purchase– except perhaps your mom and a few devoted buddies.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of foundation, you are putting the foundation together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, read that quote again.
Think of another concept in marketing that depends on strategic placement, foundation, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy skills go hand-in-hand. Discover one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to take action in such a natural and smooth method, your prospects won’t even realize they’re being encouraged.
Tip: One of the main copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is sensible– he knows his lane or area of proficiency lies in assisting entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his qualifications:.
He’s the founder and owner of a direct reaction marketing company.
He devotes hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online considering that he initially began offering e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several offers for his own items and those of others using sales letters that have generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you read that.
So if this isn’t the ideal man to give you extensive training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full evaluation, I wish to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your clients and details of your offer to create high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can conserve you an enormous amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Since Jim Edwards worked on both– but that need to just show how effective his capability as a copy developer truly is, they may appear similar.
The Copywriting Secrets book, on the other hand, will offer you everything you need to personalize, modify, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing people– and, often, you need to use a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These tricks and insights work together so you can utilize the formulas to develop persuasion over time. Some examples in the book include:.
The “Love me. Hate me. There’s no money in the center!” strategy. Your words must generate very strong feelings from individuals and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, using the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage clients to make a purchase choice, utilizing deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers utilize to describe what they want to buy (page 104).
8 specific places online that will reveal you the precise triggers inspiring your potential customers and getting them to invest their money. You can use this to place your own product, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that develop a “little city of desire” for your consumers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of frustrating reading about the sheer quantity of info Jim Edwards packs in a mere book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic sections. I’ll rapidly summarize what you need to anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this section revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This section exposes formulas and design templates for advertisements, emails, and sales letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The secret to offering through e-mails, sales, and advertisements letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the best method to do that through copywriting is to utilize four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the drink. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately finding out the reality? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to provide your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be tricked by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the amount of tweaking and refining you do.
But you can also utilize the feedback to plug into a few proven techniques for improving your sales, emails, and advertisements letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you an unique pledge. You can ask for a refund and you do not have to send the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you want in your corner when you’re all set to get even more extensive with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single strategy in Copywriting Secrets.
What I understand for sure, however, is that each time I take a seat to compose any of my marketing products, sales pages, ads, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?