Russell Brunson Hook

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals only check out headings.

Visitors to your site only read 20% of the content you write.

People just read the very first two words on a line– typically, they miss out on the 3rd word.

It’s numbers like this that make you think you must employ a copywriter.

Then you learn about the costs of employing a copywriter to get more clicks:

Russell Brunson Hook

Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more presence, draw in more leads, make more subscribers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will inform you that “all you actually need to make sales is excellent sales copy” (lies).

75% of visitors to a website pay attention to the general quality of the copy, however, and they’ll avoid working with a company that doesn’t have tidy and professional copy.

Facts like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No newbie copywriter knows what works. They only learn what works after they go through some trial and error, get some real information around where clients are leaving and where they’re spending the most time, and improve the copy based on the results.

If they do not know what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy solutions that assist you compose sales copy and after that hook these transformative words into the larger structure of your sales page.

A specific understanding of who your ideal customers are, what their biggest “pains” are, and where they currently live.

Particular, trustworthy, and consistent “power” words that harness powerful, psychological and emotional triggers that guide people to purchase your products and services.

And that’s exactly what Copywriting Secrets, a essential and powerful book for anybody who wants to earn money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.

When it comes to motivating people to buy, it’s a testimony to the power of words. When you need to offer anything online, it’s also a clear acknowledgement of just how crucial content marketing has actually become.

Most people hear “copywriting” and they think they’re talking with someone who practices copyright law.

Copywriting is nowhere as dry, arcane, or long-winded as legalese. If you’re doing it right, you should be interacting info to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you wish to give them access to your offer as plainly and strategically as possible.

Now, the “method” part of copywriting secrets comes from knowing which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a client from being uninformed about how to solve an issue to absolutely gung-ho about your option.

In my experience, copywriting is easier: It’s like being someone’s finest buddy and their worst enemy all on one page.

Think of it by doing this:.

Whether it’s:

  • An email,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A web page,

… you start off explaining your reader’s inmost, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they remember why they require to alter, take action, or simply make a different decision.

And then, you’re their friend. You use them a service that really works, without being pushy, scammy, or salesy.

Now, lots of business owners will tell you that what they desire is for quality causes open their wallets and buy. The reality is that copywriting is about trading something far more important.

Something that’s nearly a scarce resource.

Which’s attention.

With so many options, offers, services, opportunities, and products, the only possible way for your potential customers and readers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Plainly, everyone can use a trusted method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the brand-new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that uses the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking lovely was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Earn more subscribers, and.

Land more sales online.

The majority of copywriting books attempt to teach you how to “compose terrific copy.”.

Except that each time you attempt, your words stop working to persuade anyone to buy– other than perhaps your mother and a few faithful buddies.

The book shares with you the biggest secret about copywriting (and it doesn’t matter what you offer).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous marketer, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the structure blocks together, and then you are putting them in specific structures.

Does this noise familiar?

If not, read that quote once again.

Think of another idea in marketing that relies on tactical placement, foundation, and the sensible, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a smooth and natural way, your potential customers won’t even recognize they’re being persuaded.

Hint: One of the primary copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the creators of ClickFunnels.

Russell is wise– he knows his lane or location of know-how lies in helping business owners make benefit from funnel building.

Russell Brunson Hook

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.

He’s the founder and owner of a direct action marketing company.

He dedicates numerous hours every year to training one-on-one business owners in the Funnel Scripts neighborhood.

He’s a best-selling author who has actually been running online since he first started offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s introduced several offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Best of all, he utilized his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you read that.

If this isn’t the right person to offer you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter the full review, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your deal to develop high-converting copy for your funnels, ads, blog sites, e-mail newsletters, and more.

Which can conserve you a huge quantity of time. It’s the best option to creating or keeping an in-house copywriter copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).

Because Jim Edwards worked on both– however that need to simply demonstrate how effective his ability as a copy creator really is, they might seem similar.

The Copywriting Secrets book, on the other hand, will provide you everything you need to customize, fine-tune, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are many “secrets” to convincing people– and, often, you have to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

Russell Brunson Hook

These tricks and insights work together so you can use the formulas to construct persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words ought to elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most profitable things your copy can do! (page 181).

Learn how to make more on each prospect, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a strategy so powerful, you can utilize it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to instantly convince customers to purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words customers utilize to explain what they wish to purchase (page 104).

8 specific places online that will reveal you the specific triggers encouraging your prospective clients and getting them to spend their cash. You can utilize this to position your own item, service, training, software application (page 69-71).

How to rapidly assemble the “building blocks” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

It gets sort of frustrating reading about the large amount of info Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.

So I’ve broken down his deliverables into five fundamental sections. I’ll rapidly summarize what you must expect in each area of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s point of view on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not simply that excellent copywriting leaves ideas. It’s that great copy can always be plugged in and “constructed” utilizing formulas– and these work no matter what you offer. This area reveals formulas and templates for e-mails, sales, and advertisements letters which have actually never ever stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to selling through advertisements, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” In other words, you wish to tickle those levers so they’ll purchase quicker. And the very best method to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the beverage. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Remember that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the section that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while secretly figuring out the truth? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to provide your consumers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Often, you can utilize information to assist your decisions.

You can also use the feedback to plug into a few proven approaches for improving your emails, advertisements, and sales letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most inexpensive is to head straight to the Copywriting Secrets book sales page.

Here, Jim offers the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost offer. This indicates that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.

Jim also makes you a special promise. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial offer. The audio version will appear as a “Special Offer” before you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you offer.

sales story tricks.

This is the book you desire on your side when you’re all set to get even more extensive with finding out copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every single method in Copywriting Secrets.

What I know for sure, however, is that each time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social networks posts, I initially thumb through my Copywriting Secrets book.

And I expect I’ll be doing that up until I end up being a master copywriter. What about you?

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