Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 people only read headlines.
Visitors to your website just read 20% of the content you write.
Individuals only check out the first two words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you think you ought to work with a copywriter.
Then you find out about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a essential and powerful book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is excellent sales copy” (lies).
75% of visitors to a website take notice of the general quality of the copy, however, and they’ll prevent doing business with a business that doesn’t have clean and expert copy.
Realities like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No novice copywriter understands what works. They just find out what works after they go through some experimentation, get some real information around where consumers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.
So if they don’t understand what works, how can they help you make more sales?
All you need are:
Copy solutions that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their greatest “discomforts” are, and where they presently live.
Particular, trusted, and constant “power” words that harness effective, emotional and psychological triggers that direct individuals to buy your services and products.
Which’s exactly what Copywriting Secrets, a effective and fundamental book for anyone who wants to make money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everyone can use Copywriting Secrets.
When it comes to motivating individuals to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how important content marketing has ended up being when you need to offer anything online.
The majority of people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
But copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be interacting info to your leads at a third-grade reading level.
That indicates you worth your potential customers’ time and you want to provide access to your deal as clearly and tactically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being unaware about how to fix a problem to absolutely gung-ho about your solution.
In my experience, copywriting is easier: It’s like being somebody’s best buddy and their worst enemy all on one page.
Think of it in this manner:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a really undesirable mirror.
Then, utilizing words, you continue to poke them all over it injures. Gradually, they keep in mind why they require to change, take action, or merely make a various decision.
And then, you’re their friend. You provide them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they desire is for quality leads to open their wallets and purchase. But the fact is that copywriting has to do with trading something even more important.
Something that’s practically a limited resource.
And that’s attention.
With numerous services, deals, services, items, and opportunities, the only possible way for your prospects and readers to trust you, buy from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Plainly, everyone can utilize a reputable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking lovely became part of copywriting secrets. Rather, the book shows you book how to utilize the power of words to:.
Get more clicks,.
Gain more presence,.
Attract more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books attempt to teach you how to “write terrific copy.”.
Except that each time you try, your words stop working to encourage anyone to purchase– other than maybe your mom and a few faithful pals.
The book shares with you the biggest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of foundation, you are putting the foundation together, and then you are putting them in particular structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.
Does this sound familiar?
If not, read that quote again.
Think about another concept in marketing that relies on strategic positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.
The finish being a sale.
Which suggests that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to utilize the power of words to get individuals to do something about it in such a natural and smooth method, your potential customers will not even realize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or area of competence lies in helping entrepreneurs make make money from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his qualifications:.
He’s the founder and owner of a direct response marketing company.
He devotes numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has actually been running online given that he initially started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s launched several deals for his own products and those of others utilizing sales letters that have generated him $2.5 million and $3 million in profits.
He’s been included in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he used his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you check out that.
So if this isn’t the best person to offer you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter into the full review, I want to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and details of your offer to create high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a huge quantity of time. It’s the perfect alternative to keeping an internal copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).
Since Jim Edwards worked on both– however that should simply demonstrate how powerful his capability as a copy creator really is, they may appear similar.
The Copywriting Secrets book, on the other hand, will give you whatever you need to personalize, modify, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are many “tricks” to persuading individuals– and, frequently, you have to use a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights work together so you can utilize the formulas to construct persuasion with time. Some examples in the book consist of:.
The “Love me. Dislike me. There’s no money in the center!” technique. Your words should elicit really strong emotions from individuals and require them to make a decision about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince customers to buy decision, using deeply ingrained mental triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words customers use to describe what they wish to buy (page 104).
8 particular locations online that will reveal you the specific triggers motivating your possible customers and getting them to spend their cash. You can use this to place your own product, service, coaching, software (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your prospects and customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually buying from you (page 178).
It gets sort of overwhelming reading about the large quantity of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into 5 basic areas. I’ll quickly summarize what you must expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach almost every piece of material you see from now on using a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that fantastic copywriting leaves ideas. This area exposes formulas and design templates for sales, advertisements, and emails letters which have never stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to offering through emails, advertisements, and sales letters? And the finest method to do that through copywriting is to utilize four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.
4. Sell Without Selling Secrets.
Remember that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your clients worth and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Typically, you can use information to assist your choices.
You can likewise use the feedback to plug into a few tested techniques for improving your sales, advertisements, and emails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This implies that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
However, Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you don’t like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you need to do is grab the initial offer. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the ideal stories that will encourage your audience, no matter what you sell.
sales story tricks.
When you’re all set to get even more in-depth with discovering copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not used every single technique in Copywriting Secrets.
What I know for sure, though, is that every time I sit down to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?