Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 individuals only read headings.
Visitors to your site only read 20% of the material you compose.
Individuals only check out the first 2 words on a line– generally, they miss the 3rd word.
It’s numbers like this that make you believe you should employ a copywriter.
But then you find out about the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, get more exposure, attract more leads, make more customers, and and land more sales online.
Excellent freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is excellent sales copy” (lies).
75% of visitors to a website take note of the total quality of the copy, however, and they’ll avoid working with a business that does not have tidy and expert copy.
Facts like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter knows what works. They just learn what works after they go through some trial and error, gain some genuine data around where consumers are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal customers are, what their biggest “discomforts” are, and where they presently live.
Specific, reliable, and constant “power” words that harness effective, mental and emotional triggers that guide people to buy your services and products.
Which’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wants to earn money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it concerns encouraging people to buy. When you need to sell anything online, it’s also a clear acknowledgement of just how important content marketing has ended up being.
Most people hear “copywriting” and they believe they’re speaking to somebody who practices copyright law.
However copywriting is no place as dry, arcane, or long-winded as legalese. If you’re doing it right, you must be interacting information to your leads at a third-grade reading level.
That implies you worth your prospects’ time and you wish to give them access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting secrets comes from understanding which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your service.
In my experience, copywriting is simpler: It’s like being someone’s best buddy and their worst enemy all on one page.
Think about it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social media advertisement, or
- A web page,
… you begin describing your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Utilizing words, you continue to poke them everywhere it hurts. Gradually, they keep in mind why they need to change, do something about it, or just make a different decision.
And after that, you’re their friend. You use them an option that really works, without being aggressive, scammy, or salesy.
Now, many entrepreneurs will inform you that what they want is for quality causes open their wallets and buy. The fact is that copywriting is about trading something far more valuable.
Something that’s nearly a limited resource.
And that’s attention.
With a lot of services, deals, services, products, and opportunities, the only possible way for your readers and potential customers to trust you, buy from you, and stay loyal to you is through preserving their attention.
And absolutely nothing grabs attention on the Internet like copy and material.
Clearly, everyone can use a reputable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– although it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that utilizes the really formulas it’s trying to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody stated that looking gorgeous belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Make more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “write fantastic copy.”.
Other than that whenever you attempt, your words stop working to encourage anybody to buy– except possibly your mama and a couple of devoted buddies.
But the book shares with you the best secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.
” You are dealing with a series of building blocks, you are putting the foundation together, and after that you are putting them in specific structures. [Your words are] developing a little city of desire for your person to live and come in.”.
Does this sound familiar?
If not, checked out that quote once again.
Think of another concept in marketing that relies on strategic positioning, building blocks, and the logical, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get individuals to act in such a seamless and natural method, your potential customers will not even realize they’re being encouraged.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is wise– he understands his lane or area of know-how lies in assisting business owners make make money from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct response marketing firm.
He dedicates hundreds of hours every year to training individually company owner in the Funnel Scripts community.
He’s a very popular author who has been running online given that he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s released multiple offers for his own items and those of others using sales letters that have created him $2.5 million and $3 million in profits.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting know-how.
Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that right.
So if this isn’t the ideal man to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your clients and information of your offer to produce high-converting copy for your funnels, advertisements, blogs, email newsletters, and more.
And that can conserve you a massive quantity of time. It’s the ideal option to developing or keeping an internal copywriter copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later in my review).
Due to the fact that Jim Edwards worked on both– but that should just demonstrate how powerful his ability as a copy creator really is, they may seem comparable.
The Copywriting Secrets book, on the other hand, will offer you whatever you require to customize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are lots of “tricks” to persuading people– and, often, you need to use a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can use the formulas to build persuasion over time. Some examples in the book include:.
The “Love me. Your words must elicit very strong feelings from people and force them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Learn how to make more on each prospect, which is ideal for a sales funnel, using the “give them a shovel … then offer them a bulldozer” technique for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can utilize it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to quickly encourage clients to make a purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your client and discover the “magic” words consumers use to explain what they want to purchase (page 104).
8 particular locations online that will reveal you the specific triggers inspiring your prospective consumers and getting them to invest their money. You can utilize this to position your own item, service, training, software (page 69-71).
How to rapidly put together the “building blocks” of sales copy that create a “little city of desire” for your prospects and consumers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards ultimately buying from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of overwhelming reading about the large quantity of information Jim Edwards packs in a simple book.
I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you ought to expect in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach almost every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that fantastic copywriting leaves clues. This area exposes formulas and design templates for advertisements, e-mails, and sales letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through ads, sales, and e-mails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your prospects “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that one of the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the fact? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to direct your decisions.
But you can likewise utilize the feedback to plug into a few proven methods for enhancing your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else in the world.
Jim likewise makes you a distinct promise. If you do not like it, you can request for a refund and you don’t have to send the book back. You basically get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial offer. The audio variation will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will inspire your audience, no matter what you sell.
sales story tricks.
This is the book you want on your side when you’re ready to get even more in-depth with finding out copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still haven’t utilized every technique in Copywriting Secrets.
What I know for sure, though, is that whenever I take a seat to write any of my marketing products, sales pages, ads, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I end up being a master copywriter. What about you?