Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your site just checked out 20% of the material you write.
Individuals only check out the first two words on a line– normally, they miss the 3rd word.
It’s numbers like this that make you think you should work with a copywriter.
But then you discover the costs of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a powerful and fundamental book that will teach you how to get more clicks, acquire more presence, bring in more leads, earn more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you really need to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the overall quality of the copy, though, and they’ll prevent working with a company that does not have professional and clean copy.
Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about effective copywriting.
No newbie copywriter knows what works. They only learn what works after they go through some trial and error, get some genuine information around where customers are leaving and where they’re spending the most time, and improve the copy based upon the results.
If they don’t understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal consumers are, what their biggest “pains” are, and where they presently live.
Specific, dependable, and consistent “power” words that harness powerful, psychological and emotional triggers that direct individuals to buy your services and products.
And that’s exactly what Copywriting Secrets, a fundamental and effective book for anyone who wants to make money using advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I state that everybody can use Copywriting Secrets.
When it comes to encouraging individuals to buy, it’s a testimony to the power of words. It’s likewise a clear acknowledgement of simply how crucial material marketing has become when you need to offer anything online.
The majority of people hear “copywriting” and they think they’re talking to someone who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you must be communicating details to your leads at a third-grade reading level.
That suggests you value your potential customers’ time and you wish to give them access to your deal as plainly and strategically as possible.
Now, the “strategy” part of copywriting tricks originates from understanding which buttons to press when you’re writing advertisement copy or how to inform a sales story that guides a consumer from being unaware about how to resolve a problem to totally gung-ho about your option.
In my experience, copywriting is simpler: It’s like being somebody’s best good friend and their worst enemy all on one page.
Think about it this way:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks ad, or
- A websites,
… you start off describing your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very unpleasant mirror.
Then, using words, you continue to poke them all over it harms. Gradually, they remember why they require to alter, take action, or merely make a different choice.
And after that, you’re their friend. You provide them an option that actually works, without being pushy, scammy, or salesy.
Now, many business owners will tell you that what they desire is for quality leads to open their wallets and purchase. But the reality is that copywriting is about trading something far more valuable.
Something that’s practically a limited resource.
With many options, offers, products, services, and chances, the only possible method for your readers and prospects to trust you, buy from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can use a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– even though it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Instead, Copywriting Secrets is a book that uses the extremely solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking lovely became part of copywriting tricks. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Make more customers, and.
Land more sales online.
A lot of copywriting books try to teach you how to “write terrific copy.”.
Except that every time you try, your words stop working to persuade anyone to buy– other than possibly your mother and a couple of loyal good friends.
The book shares with you the greatest secret about copywriting (and it doesn’t matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You don’t compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re producing copy:.
” You are working with a series of building blocks, you are putting the foundation together, and after that you are putting them in particular structures. [Your words are] building a little city of desire for your individual to come and live in.”.
Does this noise familiar?
If not, checked out that quote again.
Think of another principle in marketing that counts on strategic placement, foundation, and the rational, step-by-step journey that guides a possibility from start to finish.
The finish being a sale.
Which implies that sales funnels and sales copy abilities go hand-in-hand. Learn one and you’ll improve the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting solutions to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get people to take action in such a natural and smooth method, your prospects will not even recognize they’re being convinced.
Hint: One of the main copywriting tricks, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You might have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he knows his lane or location of expertise depends on assisting entrepreneurs make benefit from funnel structure.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to master for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing firm.
He dedicates numerous hours every year to training one-on-one entrepreneur in the Funnel Scripts community.
He’s a very popular author who has been operating online since he first began selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).
He’s introduced multiple deals for his own items and those of others using sales letters that have actually created him $2.5 million and $3 million in earnings.
He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting knowledge.
Best of all, he used his self-taught copywriting skills to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the ideal guy to give you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the complete evaluation, I wish to let you know that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your deal to create high-converting copy for your funnels, ads, blogs, email newsletters, and more.
Which can save you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or producing copy from scratch.
A lot of the solutions that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).
They may appear comparable since Jim Edwards dealt with both– but that ought to just demonstrate how effective his ability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will give you everything you require to personalize, tweak, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to convincing people– and, frequently, you have to employ a combination of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and tricks collaborate so you can utilize the formulas to build persuasion with time. Some examples in the book include:.
The “Love me. Dislike me. There’s no cash in the middle!” strategy. Your words need to elicit very strong emotions from people and force them to decide about you personally– it’s one of the most profitable things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then sell them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can utilize it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince clients to purchase decision, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and find the “magic” words consumers use to describe what they wish to purchase (page 104).
8 specific locations online that will show you the exact triggers encouraging your potential customers and getting them to invest their cash. You can use this to position your own item, service, coaching, software application (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your customers and prospects (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards packs in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five standard areas. I’ll rapidly summarize what you must anticipate in each area of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that terrific copywriting leaves hints. This area reveals solutions and templates for ads, sales, and e-mails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to offering through e-mails, sales, and ads letters? As Jim Edwards says, “Make ’em thirsty!” Simply put, you want to tickle those levers so they’ll buy much faster. And the very best way to do that through copywriting is to utilize 4 fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Keep in mind that one of the best copywriting tricks is to make it appear you’re not costing all. This is the area that helps you master and embed those secret “stealth closes.”.
Remember Columbo, popular for “playing dumb,” while secretly determining the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your clients value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. Copywriting is just as excellent as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of tested approaches for enhancing your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are numerous ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This indicates that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim likewise makes you a distinct promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the original deal. The audio version will pop up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the best stories that will encourage your audience, no matter what you offer.
sales story secrets.
This is the book you desire on your side when you’re prepared to get even more extensive with discovering copywriting tricks for any industry.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized each and every single method in Copywriting Secrets.
What I understand for sure, however, is that whenever I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social media posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?