Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just check out headlines.
Visitors to your site only checked out 20% of the material you write.
Individuals only read the very first 2 words on a line– typically, they miss out on the third word.
It’s numbers like this that make you think you must employ a copywriter.
Then you find out about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more exposure, attract more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you actually require to make sales is terrific sales copy” (lies).
75% of visitors to a website pay attention to the total quality of the copy, though, and they’ll prevent doing business with a company that does not have clean and expert copy.
Realities like these make you wonder if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They only learn what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re spending the most time, and fine-tune the copy based on the outcomes.
If they do not understand what works, how can they assist you make more sales?
All you need are:
Copy formulas that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
An exact understanding of who your perfect customers are, what their biggest “discomforts” are, and where they currently live.
Particular, reputable, and constant “power” words that harness powerful, psychological and mental triggers that direct individuals to purchase your product or services.
Which’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wishes to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
When it comes to motivating people to purchase, it’s a testimony to the power of words. When you require to sell anything online, it’s also a clear recognition of simply how important material marketing has actually become.
Most people hear “copywriting” and they think they’re speaking to someone who practices copyright law.
Copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you need to be communicating details to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your offer as plainly and strategically as possible.
Now, the “method” part of copywriting tricks comes from understanding which buttons to push when you’re writing advertisement copy or how to inform a sales story that guides a customer from being uninformed about how to resolve an issue to completely gung-ho about your solution.
But, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A web page,
… you start explaining your reader’s inmost, darkest, most prevalent discomfort to them. You hold up an extremely undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it injures. Gradually, they remember why they require to change, do something about it, or simply make a various choice.
And after that, you’re their best friend. You provide them a service that actually works, without being pushy, scammy, or salesy.
Now, lots of business owners will tell you that what they desire is for quality causes open their wallets and purchase. But the reality is that copywriting has to do with trading something far more important.
Something that’s practically a limited resource.
And that’s attention.
With many options, offers, services, chances, and products, the only possible way for your potential customers and readers to trust you, purchase from you, and stay devoted to you is through preserving their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everybody can utilize a reliable method to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the brand-new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous belonged to copywriting secrets. Instead, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Attract more leads,.
Earn more customers, and.
Land more sales online.
Most copywriting books attempt to teach you how to “compose fantastic copy.”.
Except that each time you try, your words stop working to persuade anybody to purchase– except possibly your mother and a couple of loyal buddies.
The book shares with you the biggest secret about copywriting (and it does not matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of building blocks, you are putting the building obstructs together, and then you are putting them in specific structures.
Does this noise familiar?
If not, read that quote once again.
Think about another concept in marketing that relies on tactical placement, foundation, and the rational, stepwise journey that guides a possibility from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy skills go hand-in-hand. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to utilize the power of words to get people to take action in such a seamless and natural method, your potential customers will not even recognize they’re being encouraged.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is sensible– he understands his lane or area of know-how depends on helping entrepreneurs make profits from funnel structure.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to expert for success with sales copy. Just have a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He devotes numerous hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he first started offering e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced several deals for his own items and those of others utilizing sales letters that have created him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.
Most importantly, he used his self-taught copywriting skills to earn millions– the kind of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
If this isn’t the right guy to offer you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we get into the full review, I want to let you understand that the Copywriting Secrets book is not the same product as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your consumers and information of your deal to produce high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the ideal alternative to producing or keeping an internal copywriter copy from scratch.
In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll inform you more about that later on in my evaluation).
Since Jim Edwards worked on both– but that must just demonstrate how powerful his capability as a copy creator truly is, they might seem similar.
The Copywriting Secrets book, on the other hand, will offer you whatever you need to personalize, fine-tune, and perfect conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is everything about persuasion with words, right?
Well, there are numerous “tricks” to persuading people– and, typically, you need to utilize a mix of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can utilize the formulas to construct persuasion over time. Some examples in the book include:.
The “Love me. Dislike me. There’s no money in the middle!” strategy. Your words should elicit extremely strong emotions from individuals and force them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).
Find out how to make more on each possibility, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a finished piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).
A 13-step sales message formula that shows you how to immediately convince customers to buy choice, using deeply deep-rooted mental triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to explain what they want to purchase (page 104).
8 particular places online that will show you the exact triggers inspiring your prospective consumers and getting them to spend their cash. You can use this to position your own product, service, training, software (page 69-71).
How to quickly put together the “foundation” of sales copy that develop a “little city of desire” for your clients and potential customers (page 79).
The “Yellow Brick Road” Formula, another best formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards loads in a simple book when you check out the sales page for the Copywriting Secrets book.
I’ve broken down his deliverables into five fundamental areas. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this section showing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to establish the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that great copywriting leaves ideas. This area exposes solutions and design templates for advertisements, sales, and emails letters which have never ever failed.
3. Make ‘Em Thirsty Secrets.
The trick to selling through ads, sales, and emails letters? And the best way to do that through copywriting is to utilize 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the beverage. This is a tested pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, well-known for “playing dumb,” while privately determining the truth? Well, Jim Edwards reveals you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can use information to direct your decisions.
You can also use the feedback to plug into a few tested techniques for improving your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the least expensive is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.
Jim also makes you an unique promise. You can ask for a refund and you don’t have to send out the book back if you do not like it. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the original offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the ideal stories that will motivate your audience, no matter what you offer.
sales story tricks.
This is the book you desire on your side when you’re all set to get even more thorough with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every single strategy in Copywriting Secrets.
What I know for sure, however, is that each time I sit down to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I become a master copywriter. What about you?