Copywriting Secrets Review: Should You Get A FREE Copy?
Eight out of 10 people just read headlines.
Visitors to your site only checked out 20% of the content you write.
People only read the very first 2 words on a line– usually, they miss out on the 3rd word.
It’s numbers like this that make you believe you need to hire a copywriter.
Then you discover about the expenses of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, acquire more presence, bring in more leads, make more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you really require to make sales is great sales copy” (lies).
75% of visitors to a site focus on the general quality of the copy, however, and they’ll prevent working with a company that doesn’t have expert and clean copy.
Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about reliable copywriting.
No beginner copywriter understands what works. They only discover what works after they go through some experimentation, gain some genuine data around where clients are leaving and where they’re spending the most time, and refine the copy based on the outcomes.
So if they do not understand what works, how can they help you make more sales?
All you require are:
Copy solutions that help you write sales copy and then hook these transformative words into the bigger structure of your sales page.
A specific understanding of who your perfect consumers are, what their biggest “discomforts” are, and where they currently live.
Specific, reliable, and consistent “power” words that harness effective, psychological and psychological triggers that assist people to buy your services and products.
And that’s precisely what Copywriting Secrets, a essential and effective book for anybody who wishes to earn money utilizing ads, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I state that everybody can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to inspiring individuals to purchase. When you require to sell anything online, it’s also a clear acknowledgement of just how crucial material marketing has actually ended up being.
The majority of people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.
Copywriting is no place as dry, arcane, or wordy as legalese. If you’re doing it right, you should be communicating info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to give them access to your deal as clearly and strategically as possible.
Now, the “technique” part of copywriting secrets comes from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being uninformed about how to resolve a problem to absolutely gung-ho about your service.
But, in my experience, copywriting is easier: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An e-mail,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A web page,
… you start off describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up an extremely unpleasant mirror.
Then, using words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they need to alter, act, or just make a various decision.
And then, you’re their best friend. You use them an option that actually works, without being pushy, scammy, or salesy.
Now, numerous business owners will inform you that what they desire is for quality results in open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.
Something that’s nearly a scarce resource.
And that’s attention.
With a lot of options, deals, chances, products, and services, the only possible way for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and content.
Clearly, everyone can utilize a trustworthy way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking gorgeous became part of copywriting secrets. Instead, the book shows you book how to use the power of words to:.
Get more clicks,.
Gain more visibility,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
The majority of copywriting books try to teach you how to “compose great copy.”.
Except that every time you attempt, your words fail to encourage anyone to buy– other than possibly your mother and a couple of faithful good friends.
However the book show you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in specific structures.
Does this sound familiar?
If not, read that quote once again.
Think of another principle in marketing that counts on tactical positioning, building blocks, and the rational, step-by-step journey that guides a prospect from start to finish.
The surface being a sale.
Which means that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to assist you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll discover to use the power of words to get people to act in such a smooth and natural method, your prospects won’t even realize they’re being persuaded.
Tip: One of the primary copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software from the creators of ClickFunnels.
Russell is wise– he knows his lane or location of competence lies in assisting business owners make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
But Jim Edwards is the self-taught, go-to expert for success with sales copy. Simply have a look at his credentials:.
He’s the founder and owner of a direct action marketing company.
He dedicates numerous hours every year to training one-on-one company owner in the Funnel Scripts community.
He’s a best-selling author who has been running online because he initially began selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).
He’s released numerous offers for his own items and those of others using sales letters that have actually produced him $2.5 million and $3 million in income.
He’s been featured in the New York Times, Entrepreneur Magazine, and several other leading publications for his copywriting expertise.
Most importantly, he used his self-taught copywriting abilities to make millions– the type of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.
Yes, you check out that right.
So if this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Before we enter the full evaluation, I want to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that uses your knowledge of your customers and information of your deal to develop high-converting copy for your funnels, advertisements, blogs, e-mail newsletters, and more.
Which can save you an enormous quantity of time. It’s the ideal option to producing or keeping an internal copywriter copy from scratch.
A lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my review).
Since Jim Edwards worked on both– but that ought to simply show how effective his ability as a copy developer genuinely is, they might seem comparable.
The Copywriting Secrets book, on the other hand, will provide you whatever you need to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words, right?
Well, there are many “tricks” to persuading people– and, frequently, you need to employ a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These secrets and insights collaborate so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to elicit really strong feelings from people and require them to make a choice about you personally– it’s one of the most profitable things your copy can do! (page 181).
Discover how to make more on each prospect, which is perfect for a sales funnel, using the “provide a shovel … then offer them a bulldozer” approach for make more on each (page 179).
How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that reveals you how to instantly encourage consumers to buy choice, using deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to describe what they wish to purchase (page 104).
8 particular locations online that will reveal you the precise triggers motivating your potential clients and getting them to spend their cash. You can utilize this to position your own item, service, coaching, software (page 69-71).
How to quickly put together the “building blocks” of sales copy that develop a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).
When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large amount of information Jim Edwards packs in a simple book.
So I’ve broken down his deliverables into 5 standard sections. I’ll rapidly summarize what you should expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the trademarks of high-performing copywriting.
How to establish the practice.
How to approach nearly every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not simply that terrific copywriting leaves ideas. This section reveals solutions and design templates for advertisements, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through e-mails, sales, and advertisements letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy quicker. And the very best method to do that through copywriting is to use four fundamental sales stories.
The stories make your potential customers “thirsty,” and your copywriting will direct individuals to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Remember that one of the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while covertly determining the truth? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.
5. Copy Polishing Secrets.
Don’t be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Frequently, you can utilize data to guide your decisions.
You can likewise use the feedback to plug into a couple of tested techniques for enhancing your sales, ads, and e-mails letters. That’s what this area of the Copywriting Secrets book is everything about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the cheapest is to head straight to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
However, Jim likewise makes you a special pledge. If you do not like it, you can request for a refund and you don’t have to send the book back. You essentially get free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will appear as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you develop the right stories that will inspire your audience, no matter what you sell.
sales story secrets.
This is the book you desire on your side when you’re all set to get even more extensive with learning copywriting tricks for any market.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.
What I know for sure, however, is that each time I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social networks posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that till I end up being a master copywriter. What about you?