Russell Brunson Half Moon Bay

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 people only read headings.

Visitors to your site only read 20% of the content you write.

Individuals just read the very first two words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you need to hire a copywriter.

But then you find out about the expenses of employing a copywriter to get more clicks:

Russell Brunson Half Moon Bay

Summary: Copywriting Secrets is a basic and powerful book that will teach you how to get more clicks, gain more presence, attract more leads, make more customers, and and land more sales online.

Good freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is fantastic sales copy” (lies).

75% of visitors to a site take note of the total quality of the copy, though, and they’ll prevent working with a business that does not have clean and professional copy.

Truths like these make you question if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about reliable copywriting.

No newbie copywriter knows what works. They just learn what works after they go through some trial and error, get some genuine information around where clients are leaving and where they’re spending the most time, and improve the copy based upon the results.

So if they do not understand what works, how can they help you make more sales?

It’s “basic.”

All you need are:

Copy solutions that assist you compose sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal clients are, what their biggest “pains” are, and where they currently live.

Particular, trustworthy, and consistent “power” words that harness powerful, emotional and mental triggers that assist individuals to purchase your services and products.

Which’s exactly what Copywriting Secrets, a effective and essential book for anybody who wants to generate income using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can utilize Copywriting Secrets.

When it comes to motivating individuals to buy, it’s a testament to the power of words. When you require to offer anything online, it’s likewise a clear recognition of just how important material marketing has actually become.

Many people hear “copywriting” and they believe they’re speaking with somebody who practices copyright law.

But copywriting is nowhere as dry, arcane, or wordy as legalese. If you’re doing it right, you should be interacting details to your leads at a third-grade reading level.

That implies you value your prospects’ time and you wish to give them access to your deal as plainly and strategically as possible.

Now, the “method” part of copywriting tricks originates from understanding which buttons to press when you’re writing ad copy or how to inform a sales story that guides a client from being unaware about how to resolve an issue to totally gung-ho about your service.

In my experience, copywriting is easier: It’s like being someone’s finest good friend and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social networks ad, or
  • A web page,

… you start off explaining your reader’s inmost, darkest, most prevalent pain to them. You hold up a very unpleasant mirror.

Then, utilizing words, you continue to poke them everywhere it harms. Slowly, they keep in mind why they require to alter, act, or just make a different decision.

And after that, you’re their best friend. You offer them an option that really works, without being pushy, scammy, or salesy.

Now, numerous entrepreneurs will tell you that what they desire is for quality results in open their wallets and buy. However the truth is that copywriting is about trading something much more important.

Something that’s almost a scarce resource.

Which’s attention.

With a lot of solutions, deals, products, services, and opportunities, the only possible way for your readers and potential customers to trust you, buy from you, and stay loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Plainly, everyone can use a trustworthy way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks similar to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the extremely formulas it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody said that looking beautiful belonged to copywriting secrets. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more presence,.

Bring in more leads,.

Earn more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “write fantastic copy.”.

Except that every time you attempt, your words stop working to convince anybody to purchase– except possibly your mommy and a few faithful pals.

However the book show you the best secret about copywriting (and it doesn’t matter what you offer).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re developing copy:.

” You are working with a series of structure blocks, you are putting the building obstructs together, and then you are putting them in specific structures.

Does this sound familiar?

If not, checked out that quote once again.

Consider another idea in marketing that counts on strategic positioning, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.

The surface being a sale.

Sales funnels.

Which indicates that sales funnels and sales copy abilities go hand-in-hand. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting solutions to help you become a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll find out to use the power of words to get individuals to do something about it in such a natural and seamless way, your prospects won’t even understand they’re being convinced.

Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him working together with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is smart– he knows his lane or area of proficiency depends on assisting business owners make make money from funnel structure.

Russell Brunson Half Moon Bay

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to expert for success with sales copy. Just take a look at his credentials:.

He’s the creator and owner of a direct reaction marketing firm.

He dedicates numerous hours every year to coaching one-on-one entrepreneur in the Funnel Scripts community.

He’s a best-selling author who has actually been running online since he first started selling e-books online in 1997! (does anybody even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released several offers for his own products and those of others using sales letters that have actually created him $2.5 million and $3 million in revenue.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Best of all, he utilized his self-taught copywriting abilities to earn millions– the sort of cash responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the right man to offer you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the complete review, I wish to let you understand that the Copywriting Secrets book is not the exact same product as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and information of your deal to create high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can save you a huge amount of time. It’s the perfect alternative to keeping an in-house copywriter or producing copy from scratch.

A lot of the solutions that power Funnel Scripts are explored further in the Sales Story Secrets upsell (I’ll inform you more about that later in my evaluation).

Because Jim Edwards worked on both– but that need to just show how effective his ability as a copy creator really is, they may appear similar.

The Copywriting Secrets book, on the other hand, will give you whatever you require to tailor, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing individuals– and, frequently, you have to utilize a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson Half Moon Bay

These insights and secrets interact so you can utilize the formulas to build persuasion in time. Some examples in the book consist of:.

The “Love me. Your words should elicit really strong emotions from people and force them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Find out how to make more on each prospect, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into a finished piece of sales copy FAST. It’s a method so effective, you can use it to break through author’s block (page 168).

A 13-step sales message formula that shows you how to quickly encourage consumers to purchase decision, using deeply ingrained psychological triggers (page 143-158).

Speak in the voice of your customer and find the “magic” words consumers utilize to describe what they wish to buy (page 104).

8 particular places online that will reveal you the exact triggers inspiring your possible clients and getting them to invest their money. You can use this to place your own item, service, training, software (page 69-71).

How to quickly put together the “foundation” of sales copy that create a “little city of desire” for your potential customers and customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads individuals on a journey towards eventually purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer amount of information Jim Edwards packs in a simple book when you check out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into 5 standard sections. I’ll quickly summarize what you ought to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this area revealing you how to cultivate the copywriting state of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to develop the practice.

How to approach practically every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

It’s not simply that fantastic copywriting leaves clues. This section exposes solutions and design templates for sales, advertisements, and emails letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The secret to offering through sales, emails, and ads letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase faster. And the very best method to do that through copywriting is to use 4 fundamental sales stories.

The stories make your potential customers “thirsty,” and your copywriting will guide individuals to the drink. This is a tested pattern for success with copywriting.

4. Offer Without Selling Secrets.

Bear in mind that among the best copywriting secrets is to make it appear you’re not selling at all. This is the area that assists you master and embed those secret “stealth closes.”.

Remember Columbo, famous for “playing dumb,” while secretly finding out the truth? Well, Jim Edwards shows you how to utilize this section of the Copywriting Secrets book to give your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be deceived by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the quantity of tweaking and refining you do. Frequently, you can utilize information to assist your choices.

But you can likewise use the feedback to plug into a few tested approaches for improving your advertisements, sales, and e-mails letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the cheapest is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the reliable Free plus Shipping Cost deal. This means that you’ll get the book totally free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Nevertheless, Jim also makes you a special pledge. You can ask for a refund and you do not have to send out the book back if you do not like it. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the initial deal. The audio variation will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will inspire your audience, no matter what you sell.

sales story tricks.

This is the book you desire on your side when you’re all set to get back at more in-depth with finding out copywriting tricks for any industry.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.

What I know for sure, though, is that every time I sit down to write any of my marketing materials, sales pages, ads, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.