Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals only read headlines.
Visitors to your website just checked out 20% of the content you write.
Individuals just check out the first 2 words on a line– usually, they miss out on the third word.
It’s numbers like this that make you believe you ought to hire a copywriter.
Then you learn about the costs of working with a copywriter to get more clicks:
Summary: Copywriting Secrets is a effective and essential book that will teach you how to get more clicks, get more visibility, attract more leads, make more customers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will inform you that “all you truly require to make sales is great sales copy” (lies).
75% of visitors to a website take notice of the total quality of the copy, however, and they’ll prevent working with a company that doesn’t have clean and expert copy.
Realities like these make you wonder if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No beginner copywriter knows what works. They just find out what works after they go through some trial and error, acquire some genuine information around where consumers are leaving and where they’re spending the most time, and improve the copy based upon the outcomes.
So if they don’t understand what works, how can they assist you make more sales?
All you require are:
Copy solutions that assist you write sales copy and then hook these transformative words into the larger structure of your sales page.
A specific understanding of who your perfect customers are, what their greatest “pains” are, and where they currently live.
Particular, trustworthy, and constant “power” words that harness powerful, mental and emotional triggers that guide people to purchase your services and products.
And that’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wishes to earn money utilizing advertisements, emails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
It’s not an exaggeration when I say that everybody can utilize Copywriting Secrets.
It’s a testament to the power of words when it pertains to encouraging people to buy. It’s likewise a clear acknowledgement of just how crucial content marketing has ended up being when you need to sell anything online.
Most people hear “copywriting” and they think they’re speaking with someone who practices copyright law.
But copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be communicating details to your leads at a third-grade reading level.
That indicates you value your prospects’ time and you want to give them access to your offer as plainly and tactically as possible.
Now, the “technique” part of copywriting tricks comes from understanding which buttons to push when you’re writing ad copy or how to tell a sales story that guides a client from being uninformed about how to fix a problem to absolutely gung-ho about your option.
However, in my experience, copywriting is simpler: It’s like being somebody’s best friend and their worst opponent all on one page.
Think of it by doing this:.
- An email,
- A sales page,
- A landing page,
- A social networks advertisement, or
- A websites,
… you start explaining your reader’s deepest, darkest, most prevalent pain to them. You hold up an extremely undesirable mirror.
Then, using words, you continue to poke them all over it hurts. Gradually, they remember why they need to change, do something about it, or merely make a different choice.
And after that, you’re their friend. You offer them an option that really works, without being aggressive, scammy, or salesy.
Now, lots of entrepreneurs will tell you that what they desire is for quality causes open their wallets and purchase. The fact is that copywriting is about trading something far more important.
Something that’s almost a limited resource.
With so many services, deals, services, chances, and items, the only possible way for your prospects and readers to trust you, purchase from you, and stay loyal to you is through maintaining their attention.
And nothing grabs attention on the Internet like copy and material.
Plainly, everybody can use a dependable way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not composed by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that uses the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.
Here’s an example of a sales letter, across a series of pages, that earned Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, nobody said that looking beautiful became part of copywriting secrets. Instead, the book reveals you book how to use the power of words to:.
Get more clicks,.
Gain more exposure,.
Draw in more leads,.
Earn more customers, and.
Land more sales online.
A lot of copywriting books attempt to teach you how to “compose great copy.”.
Except that each time you try, your words stop working to persuade anyone to purchase– other than perhaps your mama and a couple of faithful buddies.
The book shares with you the greatest secret about copywriting (and it does not matter what you offer).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not compose copy– you assemble it.
According to the famous marketer, Eugene Schwartz, when you’re creating copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, checked out that quote again.
Consider another concept in marketing that relies on tactical placement, foundation, and the logical, stepwise journey that guides a prospect from start to finish.
The surface being a sale.
Which indicates that sales funnels and sales copy abilities go together. Learn one and you’ll boost the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 tested copywriting formulas to help you become a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll learn to use the power of words to get individuals to do something about it in such a seamless and natural way, your potential customers won’t even recognize they’re being convinced.
Tip: One of the primary copywriting secrets, states Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline says,.
” … no matter what you offer or who you offer it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason why it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.
Jim. Knows. Great. Sales Copy.
You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.
Russell is wise– he knows his lane or area of knowledge lies in assisting entrepreneurs make profits from funnel building.
Russel Brunson Copywriting Secrets Book.
However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.
He’s the founder and owner of a direct reaction marketing firm.
He commits hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.
He’s a very popular author who has been operating online because he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple deals for his own products and those of others using sales letters that have generated him $2.5 million and $3 million in revenue.
He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting expertise.
Most importantly, he utilized his self-taught copywriting abilities to make millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the right person to provide you in-depth training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter the complete evaluation, I want to let you know that the Copywriting Secrets book is not the same item as the Funnel Scripts software tool.
Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your deal to develop high-converting copy for your funnels, ads, blogs, e-mail newsletters, and more.
Which can save you a huge amount of time. It’s the ideal alternative to keeping an in-house copywriter or creating copy from scratch.
A lot of the solutions that power Funnel Scripts are checked out further in the Sales Story Secrets upsell (I’ll inform you more about that later on in my review).
Because Jim Edwards worked on both– however that ought to just show how powerful his ability as a copy developer truly is, they might appear similar.
The Copywriting Secrets book, on the other hand, will offer you everything you require to customize, tweak, and ideal conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to persuading individuals– and, frequently, you have to utilize a combination of sales letters and sales copy solutions.
Copywriting Secrets Book Review
These insights and tricks interact so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.
The “Love me. Your words ought to generate really strong emotions from individuals and force them to make a choice about you personally– it’s one of the most lucrative things your copy can do! (page 181).
Learn how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to quickly convince consumers to buy decision, using deeply ingrained psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers use to explain what they wish to purchase (page 104).
8 specific locations online that will reveal you the exact triggers motivating your prospective clients and getting them to spend their money. You can use this to place your own product, service, coaching, software application (page 69-71).
How to quickly assemble the “building blocks” of sales copy that develop a “little city of desire” for your customers and potential customers (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of details Jim Edwards loads in a simple book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into 5 fundamental sections. I’ll rapidly summarize what you must anticipate in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards begins this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach practically every piece of material you see from now on utilizing a copywriter’s viewpoint on persuasion.
2. Sales Formula/Letter Secrets.
It’s not just that great copywriting leaves hints. This section reveals formulas and templates for advertisements, sales, and emails letters which have never ever stopped working.
3. Make ‘Em Thirsty Secrets.
The trick to selling through advertisements, e-mails, and sales letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll purchase quicker. And the very best way to do that through copywriting is to use four basic sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Sell Without Selling Secrets.
Bear in mind that one of the very best copywriting tricks is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.
Remember Columbo, famous for “playing dumb,” while covertly determining the fact? Well, Jim Edwards shows you how to use this section of the Copywriting Secrets book to provide your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the quantity of tweaking and refining you do. Typically, you can utilize data to guide your choices.
You can also utilize the feedback to plug into a few proven approaches for improving your advertisements, e-mails, and sales letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Maybe the most inexpensive is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the tried-and-true Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Jim likewise makes you a distinct promise. If you don’t like it, you can request for a refund and you do not need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook variation of the Copywriting Secrets book, all you require to do is grab the initial deal. The audio version will turn up as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the right stories that will encourage your audience, no matter what you offer.
sales story tricks.
When you’re ready to get even more in-depth with finding out copywriting tricks for any industry, this is the book you want on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t utilized each and every single technique in Copywriting Secrets.
What I know for sure, however, is that every time I take a seat to write any of my marketing products, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.
And I anticipate I’ll be doing that until I end up being a master copywriter. What about you?