Copywriting Secrets Review: Should You Get A FREE Copy?
8 out of 10 individuals just read headlines.
Visitors to your site only checked out 20% of the content you write.
Individuals only read the very first two words on a line– typically, they miss out on the 3rd word.
It’s numbers like this that make you believe you should hire a copywriter.
But then you learn more about the expenses of employing a copywriter to get more clicks:
Summary: Copywriting Secrets is a basic and effective book that will teach you how to get more clicks, gain more presence, draw in more leads, earn more subscribers, and and land more sales online.
Great freelance copywriters charge up to $250 per hour
Scammy ones will tell you that “all you actually need to make sales is excellent sales copy” (lies).
75% of visitors to a site take notice of the general quality of the copy, however, and they’ll prevent working with a business that does not have clean and expert copy.
Realities like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.
I’m going to let you in on a secret about efficient copywriting.
No newbie copywriter understands what works. They only discover what works after they go through some experimentation, acquire some real information around where consumers are leaving and where they’re spending the most time, and improve the copy based on the outcomes.
So if they do not know what works, how can they assist you make more sales?
All you require are:
Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.
A precise understanding of who your ideal clients are, what their greatest “discomforts” are, and where they currently live.
Specific, trusted, and constant “power” words that harness powerful, psychological and emotional triggers that guide individuals to purchase your services and items.
And that’s precisely what Copywriting Secrets, a basic and powerful book for anybody who wants to make money utilizing ads, e-mails, sales letters, teaches you to do.
What is Copywriting and Why Does it Matter?
When I say that everyone can utilize Copywriting Secrets, it’s not an exaggeration.
It’s a testament to the power of words when it comes to inspiring people to buy. It’s likewise a clear acknowledgement of just how important material marketing has actually become when you require to offer anything online.
Many people hear “copywriting” and they believe they’re speaking to someone who practices copyright law.
Copywriting is no place as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.
That implies you value your prospects’ time and you want to provide access to your offer as clearly and strategically as possible.
Now, the “strategy” part of copywriting tricks comes from knowing which buttons to push when you’re composing ad copy or how to inform a sales story that guides a customer from being uninformed about how to solve an issue to totally gung-ho about your service.
However, in my experience, copywriting is easier: It’s like being someone’s best friend and their worst enemy all on one page.
Think about it in this manner:.
- An e-mail,
- A sales page,
- A landing page,
- A social media ad, or
- A websites,
… you begin explaining your reader’s deepest, darkest, most pervasive discomfort to them. You hold up a very undesirable mirror.
Then, utilizing words, you continue to poke them everywhere it harms. Gradually, they remember why they need to alter, take action, or simply make a various choice.
And then, you’re their friend. You offer them a solution that actually works, without being aggressive, scammy, or salesy.
Now, many business owners will inform you that what they desire is for quality causes open their wallets and buy. The truth is that copywriting is about trading something far more valuable.
Something that’s almost a scarce resource.
With numerous solutions, deals, items, services, and chances, the only possible way for your readers and potential customers to trust you, purchase from you, and remain faithful to you is through maintaining their attention.
And absolutely nothing grabs attention on the Internet like copy and content.
Plainly, everyone can use a trusted way to master high-converting copy.
What is Copywriting Secrets?
The Copywriting Secrets book is not written by Russell Brunson– despite the fact that it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).
Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.
Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.
2.5 M in Sales.
Hey, no one stated that looking beautiful belonged to copywriting tricks. Rather, the book reveals you book how to utilize the power of words to:.
Get more clicks,.
Gain more exposure,.
Bring in more leads,.
Earn more customers, and.
Land more sales online.
Many copywriting books try to teach you how to “compose excellent copy.”.
Other than that each time you try, your words stop working to convince anybody to buy– except possibly your mommy and a few faithful friends.
However the book shares with you the greatest secret about copywriting (and it doesn’t matter what you sell).
The power of words in well-written sales copy is not an art.
It’s a puzzle.
You do not write copy– you assemble it.
According to the legendary marketer, Eugene Schwartz, when you’re developing copy:.
” You are working with a series of structure blocks, you are putting the building blocks together, and then you are putting them in particular structures.
Does this noise familiar?
If not, read that quote once again.
Think of another idea in marketing that relies on tactical placement, building blocks, and the rational, step-by-step journey that guides a possibility from start to finish.
The surface being a sale.
Which suggests that sales funnels and sales copy abilities go together. Learn one and you’ll enhance the experience of the other.
That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 tested copywriting solutions to assist you end up being a million-dollar copywriter.
Through the Copywriting Secrets book, you’ll find out to use the power of words to get people to do something about it in such a smooth and natural way, your prospects will not even recognize they’re being convinced.
Hint: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.
As the Copywriting Secrets book tagline states,.
” … no matter what you sell or who you sell it to!”.
Jim Edwards: The Author of the Copywriting Secrets Book.
There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.
Jim. Sales Copy.
You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.
Russell is smart– he understands his lane or area of expertise depends on helping entrepreneurs make benefit from funnel building.
Russel Brunson Copywriting Secrets Book.
Jim Edwards is the self-taught, go-to guru for success with sales copy. Simply have a look at his qualifications:.
He’s the creator and owner of a direct reaction marketing company.
He commits hundreds of hours every year to coaching individually entrepreneur in the Funnel Scripts community.
He’s a best-selling author who has actually been running online because he first began offering e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).
He’s introduced multiple offers for his own products and those of others using sales letters that have actually generated him $2.5 million and $3 million in earnings.
He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting knowledge.
Most importantly, he utilized his self-taught copywriting abilities to earn millions– the type of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.
Yes, you read that.
So if this isn’t the best person to provide you thorough training through the Copywriting Secrets book– who is?
Is Copywriting Secrets the Same As Funnel Scripts ?
Prior to we enter into the full review, I wish to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.
Funnel Scripts is a done-for-you copy generator that utilizes your knowledge of your consumers and details of your offer to develop high-converting copy for your funnels, advertisements, blog sites, e-mail newsletters, and more.
Which can save you a massive quantity of time. It’s the perfect alternative to producing or keeping an internal copywriter copy from scratch.
In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my evaluation).
They might appear similar due to the fact that Jim Edwards worked on both– however that must just show how powerful his capability as a copy developer truly is.
The Copywriting Secrets book, on the other hand, will offer you everything you require to tailor, fine-tune, and best conversion copy.
Go Deep Into the Copywriting Secrets Book.
The Copywriting Secrets book is all about persuasion with words?
Well, there are many “tricks” to convincing people– and, often, you need to employ a mix of sales letters and sales copy formulas.
Copywriting Secrets Book Review
These insights and secrets collaborate so you can utilize the formulas to develop persuasion over time. Some examples in the book consist of:.
The “Love me. Hate me. There’s no money in the center!” method. Your words should elicit very strong emotions from individuals and force them to decide about you personally– it’s one of the most successful things your copy can do! (page 181).
Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).
How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a strategy so effective, you can use it to break through author’s block (page 168).
A 13-step sales message formula that shows you how to instantly convince customers to buy decision, utilizing deeply deep-rooted psychological triggers (page 143-158).
Speak in the voice of your consumer and discover the “magic” words customers utilize to describe what they wish to buy (page 104).
8 specific places online that will show you the precise triggers inspiring your prospective customers and getting them to spend their money. You can utilize this to place your own product, service, coaching, software application (page 69-71).
How to quickly assemble the “foundation” of sales copy that create a “little city of desire” for your potential customers and clients (page 79).
The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).
It gets sort of overwhelming reading about the sheer quantity of info Jim Edwards loads in a mere book when you examine out the sales page for the Copywriting Secrets book.
So I’ve broken down his deliverables into five basic areas. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.
1. Copywriting Mindset Secrets.
Jim Edwards starts this area showing you how to cultivate the copywriting mindset, as he calls it. You’ll get a refresher course on:.
All the hallmarks of high-performing copywriting.
How to develop the practice.
How to approach nearly every piece of content you see from now on using a copywriter’s perspective on persuasion.
2. Sales Formula/Letter Secrets.
This is where the rubber meets the road. It’s not just that excellent copywriting leaves ideas. It’s that great copy can always be plugged in and “constructed” using solutions– and these work no matter what you sell. This area exposes solutions and templates for emails, advertisements, and sales letters which have actually never ever failed.
3. Make ‘Em Thirsty Secrets.
The secret to selling through emails, ads, and sales letters? As Jim Edwards says, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to use 4 standard sales stories.
The stories make your potential customers “thirsty,” and your copywriting will guide people to the beverage. This is a proven pattern for success with copywriting.
4. Offer Without Selling Secrets.
Bear in mind that among the very best copywriting secrets is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.
Keep in mind Columbo, popular for “playing dumb,” while privately determining the fact? Well, Jim Edwards reveals you how to use this area of the Copywriting Secrets book to offer your customers value and close without pressure.
5. Copy Polishing Secrets.
Do not be fooled by the name of this section in the Copywriting Secrets book. Copywriting is only as great as the quantity of tweaking and refining you do.
You can also utilize the feedback to plug into a couple of tested methods for enhancing your advertisements, sales, and emails letters. That’s what this section of the Copywriting Secrets book is all about.
How to Get the Copywriting Secrets Book.
There are several methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the most affordable is to head directly to the Copywriting Secrets book sales page.
Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost offer. This means that you’ll get the book for free as long as you pay the shipping expenses. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.
Nevertheless, Jim likewise makes you a special pledge. If you do not like it, you can request a refund and you do not need to send the book back. You basically secure free shipping for the Copywriting Secrets book.
Where Can I Buy the Copywriting Secrets Audiobook?
To get the audiobook version of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will appear as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.
The second “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you create the right stories that will motivate your audience, no matter what you offer.
sales story secrets.
When you’re ready to get even more thorough with discovering copywriting secrets for any market, this is the book you desire on your side.
Copywriting Secrets Review Summary:
A Tool You’ll Return to Over and Over Again.
Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used every strategy in Copywriting Secrets.
What I understand for sure, however, is that every time I sit down to compose any of my marketing materials, sales pages, advertisements, e-mails, and even social networks posts, I initially thumb through my Copywriting Secrets book.
And I expect I’ll be doing that till I become a master copywriter. What about you?