Russell Brunson – Funnel University Review

Copywriting Secrets Review: Should You Get A FREE Copy?

8 out of 10 individuals just read headings.

Visitors to your site only checked out 20% of the material you compose.

Individuals just read the first two words on a line– typically, they miss the 3rd word.

It’s numbers like this that make you believe you must employ a copywriter.

Then you find out about the expenses of working with a copywriter to get more clicks:

Russell Brunson - Funnel University Review

Summary: Copywriting Secrets is a powerful and essential book that will teach you how to get more clicks, get more presence, draw in more leads, earn more subscribers, and and land more sales online.

Great freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly need to make sales is great sales copy” (lies).

75% of visitors to a website focus on the overall quality of the copy, though, and they’ll prevent working with a business that does not have professional and tidy copy.

Truths like these make you question if it’s all actually worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No newbie copywriter knows what works. They only find out what works after they go through some trial and error, get some real data around where customers are leaving and where they’re spending the most time, and fine-tune the copy based upon the outcomes.

So if they don’t know what works, how can they help you make more sales?

It’s “easy.”

All you need are:

Copy formulas that help you write sales copy and after that hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your perfect clients are, what their biggest “pains” are, and where they currently live.

Particular, dependable, and consistent “power” words that harness powerful, psychological and psychological triggers that assist people to purchase your services and products.

And that’s precisely what Copywriting Secrets, a powerful and essential book for anybody who wants to generate income using ads, emails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I state that everyone can use Copywriting Secrets.

When it comes to inspiring individuals to purchase, it’s a testimony to the power of words. When you require to offer anything online, it’s likewise a clear recognition of simply how important content marketing has become.

Many people hear “copywriting” and they think they’re speaking to somebody who practices copyright law.

However copywriting is nowhere as dry, arcane, or long-winded as legalese. In fact, if you’re doing it right, you should be communicating information to your leads at a third-grade reading level.

That indicates you worth your potential customers’ time and you want to provide access to your deal as clearly and tactically as possible.

Now, the “technique” part of copywriting secrets originates from knowing which buttons to push when you’re writing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to resolve an issue to totally gung-ho about your solution.

In my experience, copywriting is easier: It’s like being someone’s best buddy and their worst enemy all on one page.

Consider it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media advertisement, or
  • A websites,

… you start explaining your reader’s deepest, darkest, most pervasive pain to them. You hold up a really unpleasant mirror.

Utilizing words, you continue to poke them everywhere it injures. Slowly, they remember why they require to alter, act, or just make a different choice.

And after that, you’re their best friend. You use them a service that actually works, without being aggressive, scammy, or salesy.

Now, numerous entrepreneurs will inform you that what they want is for quality leads to open their wallets and purchase. The reality is that copywriting is about trading something far more valuable.

Something that’s practically a limited resource.

And that’s attention.

With a lot of services, deals, items, services, and chances, the only possible method for your readers and prospects to trust you, buy from you, and remain loyal to you is through preserving their attention.

And absolutely nothing grabs attention on the Internet like copy and material.

Clearly, everyone can utilize a reputable way to master high-converting copy.

Get a FREE copy of Copywriting Secrets.

What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– even though it looks comparable to the DotCom Secrets book (a trilogy consisting of Expert Secrets and the new edition of Traffic Secrets).

Rather, Copywriting Secrets is a book that utilizes the very solutions it’s attempting to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking stunning was part of copywriting secrets. Rather, the book reveals you book how to utilize the power of words to:.

Get more clicks,.

Gain more visibility,.

Attract more leads,.

Make more subscribers, and.

Land more sales online.

The majority of copywriting books try to teach you how to “write great copy.”.

Other than that each time you try, your words fail to encourage anyone to purchase– except maybe your mama and a few loyal pals.

But the book show you the best secret about copywriting (and it doesn’t matter what you sell).

Take note:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not write copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re developing copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures. [Your words are] constructing a little city of desire for your individual to come and live in.”.

Does this noise familiar?

If not, checked out that quote once again.

Think of another concept in marketing that depends on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which means that sales funnels and sales copy abilities go together. Discover one and you’ll boost the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unpacks 31 proven copywriting formulas to assist you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a natural and seamless way, your prospects will not even understand they’re being encouraged.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “disappear.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason that it’s Jim Edwards and not Brunson composing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You may have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is sensible– he knows his lane or area of competence lies in helping entrepreneurs make profits from funnel building.

Russell Brunson - Funnel University Review

Russel Brunson Copywriting Secrets Book.

But Jim Edwards is the self-taught, go-to master for success with sales copy. Just have a look at his qualifications:.

He’s the creator and owner of a direct action marketing company.

He devotes numerous hours every year to training individually business owners in the Funnel Scripts community.

He’s a very popular author who has actually been running online considering that he initially began selling e-books online in 1997! (does anyone even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up sounds?).

He’s introduced numerous deals for his own products and those of others using sales letters that have produced him $2.5 million and $3 million in income.

He’s been featured in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting proficiency.

Most importantly, he used his self-taught copywriting skills to earn millions– the type of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right guy to give you in-depth training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the full review, I wish to let you know that the Copywriting Secrets book is not the exact same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that utilizes your understanding of your customers and details of your deal to produce high-converting copy for your funnels, ads, blog sites, email newsletters, and more.

Which can conserve you a huge amount of time. It’s the ideal alternative to keeping an internal copywriter or creating copy from scratch.

In fact, a great deal of the formulas that power Funnel Scripts are explored even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Since Jim Edwards worked on both– however that ought to just show how powerful his ability as a copy creator genuinely is, they may appear similar.

The Copywriting Secrets book, on the other hand, will provide you whatever you need to tailor, tweak, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are lots of “tricks” to convincing people– and, frequently, you have to employ a combination of sales letters and sales copy formulas.

Copywriting Secrets Book Review

Russell Brunson - Funnel University Review

These insights and tricks collaborate so you can use the formulas to develop persuasion in time. Some examples in the book consist of:.

The “Love me. Hate me. There’s no cash in the middle!” method. Your words must elicit really strong emotions from people and require them to make a decision about you personally– it’s one of the most lucrative things your copy can do! (page 181).

Learn how to make more on each possibility, which is best for a sales funnel, utilizing the “provide a shovel … then sell them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a method so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately persuade clients to make a purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and find the “magic” words clients utilize to explain what they wish to purchase (page 104).

8 specific places online that will reveal you the specific triggers inspiring your prospective clients and getting them to spend their money. You can use this to position your own product, service, training, software application (page 69-71).

How to quickly assemble the “foundation” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another ideal formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you check out the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the large quantity of info Jim Edwards crams in a mere book.

So I’ve broken down his deliverables into five standard areas. I’ll quickly summarize what you need to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section revealing you how to cultivate the copywriting mindset, as he calls it. You’ll get a crash course on:.

All the hallmarks of high-performing copywriting.

How to establish the practice.

How to approach almost every piece of content you see from now on utilizing a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber satisfies the road. It’s not simply that fantastic copywriting leaves clues. It’s that great copy can constantly be plugged in and “built” using solutions– and these work no matter what you offer. This area reveals solutions and templates for ads, sales, and e-mails letters which have actually never ever failed.

3. Make ‘Em Thirsty Secrets.

The trick to offering through ads, sales, and emails letters? And the best way to do that through copywriting is to use 4 basic sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct individuals to the drink. This is a tested pattern for success with copywriting.

4. Sell Without Selling Secrets.

Remember that among the best copywriting secrets is to make it appear you’re not costing all. This is the area that assists you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the fact? Well, Jim Edwards shows you how to use this area of the Copywriting Secrets book to give your customers value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be tricked by the name of this section in the Copywriting Secrets book. It’s not optional. Copywriting is only as good as the amount of tweaking and refining you do. Frequently, you can utilize data to direct your choices.

You can also use the feedback to plug into a couple of tested methods for enhancing your sales, e-mails, and advertisements letters. That’s what this section of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are numerous methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the cheapest is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book using the reliable Free plus Shipping Cost deal. This suggests that you’ll get the book for free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you a distinct pledge. If you do not like it, you can request for a refund and you do not need to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original offer. The audio version will appear as a “Special Offer” prior to you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the right stories that will inspire your audience, no matter what you offer.

sales story tricks.

This is the book you desire in your corner when you’re ready to get back at more extensive with discovering copywriting secrets for any market.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still haven’t used each and every single strategy in Copywriting Secrets.

What I understand for sure, however, is that whenever I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social networks posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that until I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.