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Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only check out headings.

Visitors to your website only checked out 20% of the content you compose.

People only check out the very first two words on a line– usually, they miss out on the 3rd word.

It’s numbers like this that make you think you need to employ a copywriter.

Then you learn about the expenses of employing a copywriter to get more clicks:

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Summary: Copywriting Secrets is a effective and fundamental book that will teach you how to get more clicks, get more visibility, draw in more leads, earn more subscribers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you actually need to make sales is terrific sales copy” (lies).

75% of visitors to a site focus on the overall quality of the copy, however, and they’ll avoid doing business with a company that doesn’t have clean and professional copy.

Realities like these make you question if it’s all truly worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about effective copywriting.

No novice copywriter understands what works. They only discover what works after they go through some experimentation, get some real information around where clients are leaving and where they’re spending the most time, and refine the copy based upon the results.

So if they don’t know what works, how can they help you make more sales?

It’s “simple.”

All you require are:

Copy formulas that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

An exact understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.

Specific, reputable, and consistent “power” words that harness effective, psychological and mental triggers that guide people to buy your services and products.

Which’s exactly what Copywriting Secrets, a powerful and essential book for anybody who wishes to earn money using ads, e-mails, sales letters, teaches you to do.

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What is Copywriting and Why Does it Matter?

When I say that everybody can utilize Copywriting Secrets, it’s not an exaggeration.

It’s a testimony to the power of words when it comes to inspiring individuals to buy. It’s likewise a clear recognition of just how crucial material marketing has become when you require to offer anything online.

Many people hear “copywriting” and they think they’re speaking to someone who practices copyright law.

However copywriting is no place as dry, arcane, or verbose as legalese. If you’re doing it right, you ought to be interacting info to your leads at a third-grade reading level.

That means you value your potential customers’ time and you wish to provide access to your deal as plainly and tactically as possible.

Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re composing advertisement copy or how to tell a sales story that guides a customer from being unaware about how to solve an issue to absolutely gung-ho about your solution.

However, in my experience, copywriting is simpler: It’s like being somebody’s buddy and their worst enemy all on one page.

Think about it by doing this:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start describing your reader’s inmost, darkest, most pervasive discomfort to them. You hold up a really unpleasant mirror.

Using words, you continue to poke them everywhere it hurts. Slowly, they keep in mind why they need to change, take action, or merely make a various choice.

And then, you’re their friend. You provide them a service that in fact works, without being aggressive, scammy, or salesy.

Now, many business owners will tell you that what they want is for quality leads to open their wallets and buy. The reality is that copywriting is about trading something far more valuable.

Something that’s practically a scarce resource.

Which’s attention.

With a lot of solutions, deals, chances, items, and services, the only possible method for your readers and prospects to trust you, purchase from you, and stay loyal to you is through maintaining their attention.

And absolutely nothing grabs attention on the Internet like copy and content.

Clearly, everyone can utilize a dependable way to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not written by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the really solutions it’s attempting to teach you. As you go through this marketing book, you’ll have the ability to see persuasion in print and action.

Here’s an example of a sales letter, across a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, nobody stated that looking stunning belonged to copywriting tricks. Rather, the book shows you book how to utilize the power of words to:.

Get more clicks,.

Gain more exposure,.

Bring in more leads,.

Make more subscribers, and.

Land more sales online.

A lot of copywriting books try to teach you how to “compose fantastic copy.”.

Other than that whenever you attempt, your words stop working to encourage anyone to purchase– other than maybe your mom and a few loyal buddies.

The book shares with you the greatest secret about copywriting (and it does not matter what you offer).

Pay attention:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You don’t compose copy– you assemble it.

According to the legendary advertiser, Eugene Schwartz, when you’re creating copy:.

” You are dealing with a series of building blocks, you are putting the building blocks together, and then you are putting them in specific structures. [Your words are] developing a little city of desire for your individual to live and come in.”.

Does this sound familiar?

If not, read that quote again.

Think of another idea in marketing that counts on tactical positioning, foundation, and the sensible, stepwise journey that guides a prospect from start to finish.

The surface being a sale.

Sales funnels.

Which suggests that sales funnels and sales copy abilities go hand-in-hand. Discover one and you’ll enhance the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to take action in such a natural and smooth way, your prospects will not even understand they’re being encouraged.

Tip: One of the main copywriting tricks, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you sell or who you offer it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Sales Copy.

Duration.

You might have seen him collaborating with Russell Brunson on Funnel Scripts, the copywriting software application from the developers of ClickFunnels.

Russell is wise– he understands his lane or area of knowledge lies in assisting business owners make benefit from funnel structure.

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Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just take a look at his credentials:.

He’s the founder and owner of a direct reaction marketing firm.

He dedicates numerous hours every year to coaching individually business owners in the Funnel Scripts neighborhood.

He’s a very popular author who has actually been operating online given that he first began selling e-books online in 1997! (does anyone even remember what the Web appeared like in ’97 or was it a blur of pixels and dial-up noises?).

He’s launched several offers for his own products and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in income.

He’s been included in the New York Times, Entrepreneur Magazine, and numerous other leading publications for his copywriting competence.

Most importantly, he utilized his self-taught copywriting abilities to make millions– the kind of money responsible for taking him from dead broke, insolvent, and living in a trailer park to a paid-off house in 18 months.

Yes, you check out that right.

If this isn’t the ideal man to provide you extensive training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we enter into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software application tool.

Funnel Scripts is a done-for-you copy generator that uses your understanding of your consumers and information of your offer to produce high-converting copy for your funnels, advertisements, blog sites, email newsletters, and more.

And that can conserve you an enormous quantity of time. It’s the ideal alternative to producing or keeping an in-house copywriter copy from scratch.

In fact, a lot of the formulas that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later in my evaluation).

They may seem comparable due to the fact that Jim Edwards worked on both– but that ought to just demonstrate how effective his capability as a copy developer genuinely is.

The Copywriting Secrets book, on the other hand, will give you whatever you need to tailor, tweak, and ideal conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words?

Well, there are numerous “secrets” to convincing individuals– and, frequently, you need to use a mix of sales letters and sales copy formulas.

Copywriting Secrets Book Review

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These insights and secrets work together so you can utilize the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Dislike me. There’s no money in the middle!” method. Your words need to generate extremely strong emotions from individuals and require them to decide about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Find out how to make more on each possibility, which is perfect for a sales funnel, utilizing the “give them a shovel … then offer them a bulldozer” method for make more on each (page 179).

How to take a blank screen and change that blinking cursor into an ended up piece of sales copy FAST. It’s a technique so effective, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to instantly encourage clients to purchase choice, utilizing deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your client and discover the “magic” words consumers use to describe what they wish to purchase (page 104).

8 particular locations online that will show you the precise triggers encouraging your prospective clients and getting them to spend their money. You can use this to position your own product, service, coaching, software (page 69-71).

How to rapidly put together the “foundation” of sales copy that develop a “little city of desire” for your consumers and prospects (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards eventually purchasing from you (page 178).

When you have a look at the sales page for the Copywriting Secrets book, it gets sort of frustrating reading about the sheer amount of details Jim Edwards packs in a mere book.

I’ve broken down his deliverables into 5 basic sections. I’ll quickly summarize what you ought to anticipate in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards starts this area revealing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a refresher course on:.

All the hallmarks of high-performing copywriting.

How to develop the practice.

How to approach almost every piece of content you see from now on using a copywriter’s viewpoint on persuasion.

2. Sales Formula/Letter Secrets.

It’s not just that terrific copywriting leaves hints. This section reveals formulas and templates for sales, e-mails, and advertisements letters which have never failed.

3. Make ‘Em Thirsty Secrets.

The secret to offering through ads, sales, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you want to tickle those levers so they’ll buy much faster. And the very best method to do that through copywriting is to use 4 standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will direct people to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Bear in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, well-known for “playing dumb,” while covertly figuring out the truth? Well, Jim Edwards shows you how to utilize this area of the Copywriting Secrets book to offer your clients value and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Don’t be deceived by the name of this area in the Copywriting Secrets book. Copywriting is only as great as the amount of tweaking and refining you do.

But you can likewise utilize the feedback to plug into a couple of proven techniques for enhancing your sales, emails, and ads letters. That’s what this area of the Copywriting Secrets book is everything about.

How to Get the Copywriting Secrets Book.

There are a number of methods to get Jim Edwards’ Copywriting Secrets book in your hands. Perhaps the least expensive is to head directly to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost offer. This indicates that you’ll get the book free of charge as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else worldwide.

Jim likewise makes you a special promise. If you do not like it, you can ask for a refund and you don’t need to send out the book back. You essentially secure free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you require to do is get the original deal. The audio variation will turn up as a “Special Offer” before you finish your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that helps you produce the best stories that will encourage your audience, no matter what you offer.

sales story tricks.

This is the book you desire on your side when you’re prepared to get even more thorough with learning copywriting tricks for any market.

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Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a real kahuna of a book– and I’m not going to lie. I still have not utilized every method in Copywriting Secrets.

What I understand for sure, however, is that whenever I take a seat to compose any of my marketing materials, sales pages, advertisements, emails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.