“Russell Brunson” “Funnel Hacking Live” Notes

Copywriting Secrets Review: Should You Get A FREE Copy?

Eight out of 10 individuals only read headings.

Visitors to your website only checked out 20% of the material you write.

People just read the very first two words on a line– usually, they miss out on the third word.

It’s numbers like this that make you believe you should hire a copywriter.

But then you learn more about the expenses of employing a copywriter to get more clicks:

Summary: Copywriting Secrets is a fundamental and effective book that will teach you how to get more clicks, acquire more exposure, draw in more leads, make more customers, and and land more sales online.

Excellent freelance copywriters charge up to $250 per hour

Scammy ones will tell you that “all you truly require to make sales is fantastic sales copy” (lies).

75% of visitors to a website take note of the overall quality of the copy, though, and they’ll prevent doing business with a business that does not have expert and clean copy.

Truths like these make you wonder if it’s all really worth it– or if words-that-convert are a matter you can master yourself.

I’m going to let you in on a secret about efficient copywriting.

No beginner copywriter understands what works. They only discover what works after they go through some experimentation, get some genuine information around where customers are leaving and where they’re investing the most time, and fine-tune the copy based upon the results.

So if they do not understand what works, how can they help you make more sales?

It’s “easy.”

All you require are:

Copy solutions that assist you write sales copy and then hook these transformative words into the bigger structure of your sales page.

A precise understanding of who your ideal customers are, what their biggest “pains” are, and where they presently live.

Particular, dependable, and constant “power” words that harness powerful, psychological and psychological triggers that direct individuals to buy your services and items.

Which’s precisely what Copywriting Secrets, a fundamental and effective book for anybody who wants to make money using advertisements, e-mails, sales letters, teaches you to do.

Get a FREE copy of Copywriting Secrets.

What is Copywriting and Why Does it Matter?

It’s not an exaggeration when I say that everyone can utilize Copywriting Secrets.

It’s a testimony to the power of words when it concerns encouraging individuals to buy. It’s also a clear acknowledgement of simply how important content marketing has actually ended up being when you need to sell anything online.

Most people hear “copywriting” and they think they’re talking to somebody who practices copyright law.

Copywriting is nowhere as dry, arcane, or verbose as legalese. In fact, if you’re doing it right, you ought to be interacting information to your leads at a third-grade reading level.

That suggests you value your prospects’ time and you wish to provide access to your offer as plainly and tactically as possible.

Now, the “technique” part of copywriting secrets comes from knowing which buttons to push when you’re writing ad copy or how to tell a sales story that guides a customer from being uninformed about how to fix an issue to absolutely gung-ho about your option.

In my experience, copywriting is easier: It’s like being someone’s finest pal and their worst enemy all on one page.

Think of it in this manner:.

Whether it’s:

  • An e-mail,
  • A sales page,
  • A landing page,
  • A social media ad, or
  • A web page,

… you start off describing your reader’s inmost, darkest, most pervasive pain to them. You hold up a very unpleasant mirror.

Utilizing words, you continue to poke them all over it hurts. Gradually, they keep in mind why they need to alter, take action, or simply make a different decision.

And after that, you’re their friend. You offer them a solution that really works, without being pushy, scammy, or salesy.

Now, lots of business owners will tell you that what they want is for quality results in open their wallets and buy. The truth is that copywriting is about trading something far more important.

Something that’s practically a limited resource.

Which’s attention.

With a lot of solutions, deals, products, opportunities, and services, the only possible way for your readers and potential customers to trust you, buy from you, and stay faithful to you is through preserving their attention.

And nothing grabs attention on the Internet like copy and content.

Plainly, everybody can use a trustworthy method to master high-converting copy.

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What is Copywriting Secrets?

The Copywriting Secrets book is not composed by Russell Brunson– although it looks comparable to the DotCom Secrets book (a trilogy including Expert Secrets and the new edition of Traffic Secrets).

Instead, Copywriting Secrets is a book that utilizes the very solutions it’s trying to teach you. As you go through this marketing book, you’ll be able to see persuasion in print and action.

Here’s an example of a sales letter, throughout a series of pages, that made Jim Edwards, author of the book, $2.5 million in sales.

2.5 M in Sales.

Hey, no one said that looking gorgeous was part of copywriting tricks. Instead, the book reveals you book how to use the power of words to:.

Get more clicks,.

Gain more visibility,.

Draw in more leads,.

Make more subscribers, and.

Land more sales online.

Most copywriting books attempt to teach you how to “compose fantastic copy.”.

Except that every time you attempt, your words fail to persuade anybody to purchase– other than perhaps your mom and a couple of faithful buddies.

The book shares with you the greatest secret about copywriting (and it does not matter what you sell).

Focus:

The power of words in well-written sales copy is not an art.

It’s a puzzle.

You do not compose copy– you assemble it.

According to the famous advertiser, Eugene Schwartz, when you’re producing copy:.

” You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in particular structures.

Does this sound familiar?

If not, read that quote once again.

Think of another principle in marketing that depends on strategic placement, foundation, and the logical, step-by-step journey that guides a prospect from start to finish.

The finish being a sale.

Sales funnels.

Which implies that sales funnels and sales copy abilities go together. Find out one and you’ll improve the experience of the other.

That’s what the Copywriting Secrets book does. Through 305 pages the book unloads 31 proven copywriting formulas to help you end up being a million-dollar copywriter.

Through the Copywriting Secrets book, you’ll learn to utilize the power of words to get individuals to do something about it in such a smooth and natural method, your potential customers will not even understand they’re being persuaded.

Tip: One of the main copywriting secrets, says Jim Edwards, is to make sales copy “vanish.”.

As the Copywriting Secrets book tagline says,.

” … no matter what you offer or who you sell it to!”.

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Jim Edwards: The Author of the Copywriting Secrets Book.

There’s a reason it’s Jim Edwards and not Brunson writing the Copywriting Secrets book.

Jim. Knows. Great. Sales Copy.

Duration.

You might have seen him interacting with Russell Brunson on Funnel Scripts, the copywriting software from the developers of ClickFunnels.

Russell is wise– he knows his lane or location of knowledge depends on assisting business owners make make money from funnel structure.

Russel Brunson Copywriting Secrets Book.

However Jim Edwards is the self-taught, go-to guru for success with sales copy. Just have a look at his credentials:.

He’s the founder and owner of a direct response marketing company.

He dedicates hundreds of hours every year to training one-on-one company owner in the Funnel Scripts neighborhood.

He’s a best-selling author who has been running online because he first started selling e-books online in 1997! (does anybody even remember what the Web looked like in ’97 or was it a blur of pixels and dial-up noises?).

He’s released numerous offers for his own items and those of others utilizing sales letters that have actually created him $2.5 million and $3 million in earnings.

He’s been featured in the New York Times, Entrepreneur Magazine, and multiple other leading publications for his copywriting proficiency.

Most importantly, he utilized his self-taught copywriting skills to earn millions– the sort of cash responsible for taking him from dead broke, bankrupt, and living in a trailer park to a paid-off home in 18 months.

Yes, you check out that right.

So if this isn’t the right man to provide you thorough training through the Copywriting Secrets book– who is?

Is Copywriting Secrets the Same As Funnel Scripts ?

Prior to we get into the complete evaluation, I want to let you understand that the Copywriting Secrets book is not the very same item as the Funnel Scripts software tool.

Funnel Scripts is a done-for-you copy generator that uses your knowledge of your clients and details of your deal to develop high-converting copy for your funnels, ads, blogs, email newsletters, and more.

And that can conserve you a huge amount of time. It’s the perfect option to keeping an internal copywriter or developing copy from scratch.

A lot of the solutions that power Funnel Scripts are checked out even more in the Sales Story Secrets upsell (I’ll tell you more about that later on in my review).

Due to the fact that Jim Edwards worked on both– but that need to simply demonstrate how powerful his capability as a copy developer really is, they might seem comparable.

The Copywriting Secrets book, on the other hand, will provide you whatever you require to tailor, fine-tune, and perfect conversion copy.

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Go Deep Into the Copywriting Secrets Book.

The Copywriting Secrets book is all about persuasion with words, right?

Well, there are numerous “tricks” to convincing individuals– and, frequently, you have to use a combination of sales letters and sales copy solutions.

Copywriting Secrets Book Review

These tricks and insights interact so you can use the formulas to build persuasion gradually. Some examples in the book consist of:.

The “Love me. Your words must generate extremely strong emotions from individuals and require them to make a decision about you personally– it’s one of the most rewarding things your copy can do! (page 181).

Discover how to make more on each prospect, which is ideal for a sales funnel, using the “provide a shovel … then sell them a bulldozer” technique for make more on each (page 179).

How to take a blank screen and transform that blinking cursor into a completed piece of sales copy FAST. It’s a technique so powerful, you can use it to break through writer’s block (page 168).

A 13-step sales message formula that shows you how to immediately encourage clients to purchase choice, using deeply deep-rooted psychological triggers (page 143-158).

Speak in the voice of your consumer and discover the “magic” words customers use to explain what they want to buy (page 104).

8 specific locations online that will show you the precise triggers inspiring your potential customers and getting them to invest their money. You can utilize this to place your own item, service, training, software (page 69-71).

How to quickly assemble the “building blocks” of sales copy that produce a “little city of desire” for your consumers and potential customers (page 79).

The “Yellow Brick Road” Formula, another perfect formula for funnels, that leads people on a journey towards ultimately purchasing from you (page 178).

It gets sort of overwhelming reading about the sheer quantity of information Jim Edwards packs in a mere book when you examine out the sales page for the Copywriting Secrets book.

I’ve broken down his deliverables into five basic sections. I’ll rapidly summarize what you need to expect in each section of the Copywriting Secrets book.

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1. Copywriting Mindset Secrets.

Jim Edwards begins this section showing you how to cultivate the copywriting frame of mind, as he calls it. You’ll get a crash course on:.

All the trademarks of high-performing copywriting.

How to establish the practice.

How to approach nearly every piece of content you see from now on utilizing a copywriter’s perspective on persuasion.

2. Sales Formula/Letter Secrets.

This is where the rubber fulfills the road. It’s not just that great copywriting leaves clues. It’s that great copy can always be plugged in and “constructed” using formulas– and these work no matter what you offer. This section exposes solutions and templates for sales, advertisements, and emails letters which have never stopped working.

3. Make ‘Em Thirsty Secrets.

The trick to selling through sales, advertisements, and emails letters? As Jim Edwards states, “Make ’em thirsty!” To put it simply, you wish to tickle those levers so they’ll buy faster. And the very best method to do that through copywriting is to utilize four standard sales stories.

The stories make your prospects “thirsty,” and your copywriting will assist individuals to the drink. This is a proven pattern for success with copywriting.

4. Sell Without Selling Secrets.

Keep in mind that among the best copywriting tricks is to make it appear you’re not selling at all. This is the area that helps you master and embed those secret “stealth closes.”.

Keep in mind Columbo, popular for “playing dumb,” while secretly figuring out the fact? Well, Jim Edwards reveals you how to utilize this area of the Copywriting Secrets book to provide your clients worth and close without pressure.

Cha-ching!

5. Copy Polishing Secrets.

Do not be fooled by the name of this area in the Copywriting Secrets book. It’s not optional. Copywriting is just as good as the amount of tweaking and refining you do. Often, you can utilize information to assist your decisions.

However you can likewise utilize the feedback to plug into a couple of proven approaches for enhancing your e-mails, sales, and advertisements letters. That’s what this area of the Copywriting Secrets book is all about.

How to Get the Copywriting Secrets Book.

There are a number of ways to get Jim Edwards’ Copywriting Secrets book in your hands. Possibly the most affordable is to head straight to the Copywriting Secrets book sales page.

Here, Jim sells the Copywriting Secrets book utilizing the tried-and-true Free plus Shipping Cost deal. This implies that you’ll get the book totally free as long as you pay the shipping costs. That’s $7.95 for the Copywriting Secrets book in the United States and $14.95 anywhere else on the planet.

However, Jim likewise makes you a distinct promise. If you don’t like it, you can ask for a refund and you do not have to send out the book back. You basically get free shipping for the Copywriting Secrets book.

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Where Can I Buy the Copywriting Secrets Audiobook?

To get the audiobook variation of the Copywriting Secrets book, all you need to do is get the initial deal. The audio variation will turn up as a “Special Offer” prior to you complete your purchase of the Copywriting Secrets book.

The 2nd “Special Offer” for the Copywriting Secrets book is Sales Story Secrets, another book that assists you develop the ideal stories that will inspire your audience, no matter what you sell.

sales story secrets.

When you’re ready to get even more extensive with learning copywriting tricks for any market, this is the book you desire on your side.

Get a FREE copy of Copywriting Secrets.

Copywriting Secrets Review Summary:

A Tool You’ll Return to Over and Over Again.

Look, this is a genuine kahuna of a book– and I’m not going to lie. I still have not utilized every technique in Copywriting Secrets.

What I know for sure, however, is that every time I take a seat to compose any of my marketing products, sales pages, advertisements, e-mails, and even social media posts, I first thumb through my Copywriting Secrets book.

And I anticipate I’ll be doing that till I become a master copywriter. What about you?

Get a FREE copy of Copywriting Secrets.